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The Undiscovered Value of The Social Inbox

Written on
April 30th 2013
Author
Adam Wexler

ADOTAS — Online advertising spend is expected to reach $62 billion by 2016, according to a recent eMarketer study. Yet, if you asked GM’s former CMO, Joel Ewanick, the true effectiveness of digital advertising options like Facebook are highly questionable. Just last year, Ewanik pulled GM’s $10,000,000 advertising spend on [...] more...

Programmatic Advertising’s Dirty Little Secret Gets Bigger: Fraud is on the Rise

Written on
April 18th 2013
Author
Andrew Pancer

ADOTAS – Programmatic buying should be a boon for advertisers. It should be a powerful tool for them to reach relevant audiences at scale in an increasingly fragmented media environment. In theory, it increases the accuracy of their targeted advertising efforts while eliminating wasted spend. There is a plethora of [...] more...

Marketing Attribution: Mapping the Digital Engagement Path

Written on
April 15th 2013
Author
Daniel Laury

ADOTAS – Smart online marketers understand that you can’t make a sale with a single ad. No matter how compelling the message or image, a customer’s journey from awareness to conversion happens across multiple visits, devices, and touch points. As they travel along the digital engagement path, from ad to [...] more...

Today’s Burning Question: Facebook Acquires Microsoft Atlas

Written on
February 28th 2013
Author
Mike Daly

Today our panel of ad-tech honchos weighs in on the following question: “What is your reaction to Facebook’s acquisition of Microsoft Atlas?” “Facebook’s Microsoft Atlas acquisition is a conscious step toward solving the social media measurement conundrum. Advertisers have long debated over the tangible value of social networks when it comes [...] more...

Stop Treating Social Like Display!

Written on
January 4th 2013
Author
Thomas Moyer

Social media ad spending is on the rise, with BIA/Kelsey projecting that social media ad spending will reach $9.8 billion by 2016, representing an annual growth rate of 21 percent. But just because marketers finally see the value in social advertising doesn’t mean they’re doing it right. Too often marketers [...] more...

Industry Leaders Offer Predictions for 2013 (Part 5)

Written on
January 2nd 2013
Author
Adotas

1 2 3 4 5 6 7 8 9 10   James Walker, CEO, Inadco “After years of spending a majority of their Display marketing budgets on generating demand, brand advertisers will start allocating an increasing percentage of their budgets towards capturing some of that demand by utilizing new and innovative solutions for [...] more...

Industry Leaders Offer Predictions for 2013 (Part 6)

Written on
January 2nd 2013
Author
Adotas

1 2 3 4 5 6 7 8 9 10 Sean O’Neal, Global CMO, Mail Online “Native Advertising will become a standard line item in the online media RFP.  Brands continue to become publishers in their own right, and will seek to integrate their marketing messages seamlessly within high-quality publisher content.  Well executed Native [...] more...

Is There a Paid Search Doctor in the House: 6 Quick & Easy Routine Check-Ups

Written on
September 27th 2012
Author
Tara Keramaty

When managing paid search for large accounts, it is easy to get diverted from the basics of pay-per-click (PPC) management. To ensure accounts are performing at optimum health, it is important to devote time to auditing on a regular basis. Following are a few simple tasks that can help [...] more...

Conductor Announces Major Upgrade of Searchlight at C3 Conference

Written on
September 24th 2012
Author
AdotasWire

NEW YORK (September 20, 2012) – Conductor, a leader in Search Engine Optimization (SEO) technology, today announced major advancements to its market-leading SEO technology platform, Conductor Searchlight™ during the sold-out C3 user-conference in New York City. The new, enterprise-class features were announced by Seth Besmertnik (pictured), CEO of Conductor, [...] more...

FIRE UP Your Lead Generation Campaign

Written on
September 29th 2008
Author
Ian Strain-Seymour

ADOTAS EXCLUSIVE — Does this scenario sound familiar? You have an overwhelming amount of data. You are running a number of different campaigns and don’t know which campaigns are generating the leads your sales team loves and which campaigns are simply producing leads that end up just wasting their time. [...] more...



Spotlight

Take the Display Advertising Survey for the Chance to Win a Jawbone Jambox!ADOTAS – Industry discussions about cookies, privacy and the impact on display advertising have been frequent — and, in some [...] more...

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