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FIRE UP Your Lead Generation Campaign

Written on
September 29th 2008
Author
Ian Strain-Seymour

ADOTAS EXCLUSIVE — Does this scenario sound familiar? You have an overwhelming amount of data. You are running a number of different campaigns and don’t know which campaigns are generating the leads your sales team loves and which campaigns are simply producing leads that end up just wasting their time. [...] more...

Ten Steps For Optimizing Digital Ad Reporting & Measurement

Written on
October 15th 2007
Author
Alan Osetek

As a business intelligence solutions provider to agencies and advertisers, it’s interesting to watch the fast-paced changes occurring in digital media and web analytics today. A perfect storm is powering the transformation: the digitization of media and data, faster and cheaper computing, and the explosion of online networks and data [...] more...


Spotlight

Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...

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