kpi



Programmatic Advertising’s Dirty Little Secret Gets Bigger: Fraud is on the Rise

Written on
December 30th 2013
Author
Andrew Pancer

EDITOR’S NOTE: This article, originally published on April 18, 2013, placed at No. 6 in our 20 most popular articles of the year. ADOTAS – Programmatic buying should be a boon for advertisers. It should be a powerful tool for them to reach relevant audiences at scale in an increasingly ... more...

Stop Treating Social Like Display!

Written on
December 27th 2013
Author
Thomas Moyer

EDITOR’S NOTE: This article, originally published on January 4, 2013, placed at No. 10 in our 20 most popular articles of the year. ADOTAS – Social media ad spending is on the rise, with BIA/Kelsey projecting that social media ad spending will reach $9.8 billion by 2016, representing an annual growth ... more...

The Disruptive and Transformative Influence of Programmatic

Written on
November 6th 2013
Author
Jeff Dossett

ADOTAS – The accelerating transformation of the digital media landscape is unquestionable. Buyers are raising their hands and asking for additional processes and outlets in which to invest digital ad dollars, and the market is adapting more quickly than ever. Programmatic has emerged as one of the most influential – ... more...

The New Data-Driven Advertiser: Seeking New Levels Of Transparency & Control

Written on
September 12th 2013
Author
Shachar Radin-Shomrat

ADOTAS– In the traditional advertising model, advertisers were pretty much in the dark when it came to their campaigns. The Internet helped bring certain areas into light, but the black-box approach still reigns supreme. However, as online advertising is becoming increasingly data-driven, the savviest advertisers now realize it can also ... more...

The Undiscovered Value of The Social Inbox

Written on
April 30th 2013
Author
Adam Wexler

ADOTAS — Online advertising spend is expected to reach $62 billion by 2016, according to a recent eMarketer study. Yet, if you asked GM’s former CMO, Joel Ewanick, the true effectiveness of digital advertising options like Facebook are highly questionable. Just last year, Ewanik pulled GM’s $10,000,000 advertising spend on ... more...

Marketing Attribution: Mapping the Digital Engagement Path

Written on
April 15th 2013
Author
Daniel Laury

ADOTAS – Smart online marketers understand that you can’t make a sale with a single ad. No matter how compelling the message or image, a customer’s journey from awareness to conversion happens across multiple visits, devices, and touch points. As they travel along the digital engagement path, from ad to ... more...

Today’s Burning Question: Facebook Acquires Microsoft Atlas

Written on
February 28th 2013
Author
Mike Daly

Today our panel of ad-tech honchos weighs in on the following question: “What is your reaction to Facebook’s acquisition of Microsoft Atlas?” “Facebook’s Microsoft Atlas acquisition is a conscious step toward solving the social media measurement conundrum. Advertisers have long debated over the tangible value of social networks when it comes ... more...

Industry Leaders Offer Predictions for 2013 (Part 5)

Written on
January 2nd 2013
Author
Adotas

1 2 3 4 5 6 7 8 9 10   James Walker, CEO, Inadco “After years of spending a majority of their Display marketing budgets on generating demand, brand advertisers will start allocating an increasing percentage of their budgets towards capturing some of that demand by utilizing new and innovative solutions for ... more...

Industry Leaders Offer Predictions for 2013 (Part 6)

Written on
January 2nd 2013
Author
Adotas

1 2 3 4 5 6 7 8 9 10 Sean O’Neal, Global CMO, Mail Online “Native Advertising will become a standard line item in the online media RFP.  Brands continue to become publishers in their own right, and will seek to integrate their marketing messages seamlessly within high-quality publisher content.  Well executed Native ... more...

Is There a Paid Search Doctor in the House: 6 Quick & Easy Routine Check-Ups

Written on
September 27th 2012
Author
Tara Keramaty

When managing paid search for large accounts, it is easy to get diverted from the basics of pay-per-click (PPC) management. To ensure accounts are performing at optimum health, it is important to devote time to auditing on a regular basis. Following are a few simple tasks that can help ... more...