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Kontera To Power In-Text Solutions for ScribeFire, Pubmatic

Written on
November 11th 2008
Author
Kathleen

ADOTAS – In-text advertising and information solutions shop Kontera has unveiled two new technology partnerships with blogging and online ad optimization platforms. ScribeFire and Pubmatic will utilize the company’s contextual analysis technology to power their in-text offerings to their broad base of publishers, Kontera said. “Now more than ever, publishers and [...] more...

Hiring Round-Up: Moxie, Kontera, Goodmail Systems, Nurun,STACK Media

Written on
October 22nd 2008
Author
Kathleen

ADOTAS – Moxie Interactive, Zenith Media Services interactive marketing arm, has tapped Michael Winter to serve as vice president, group media director. Winter will be responsible for driving Moxie’s media vision, growing the New York offering and managing existing client relationships. Prior to joining Moxie, Winter was media director at [...] more...

Kontera Launches Ad Revenue Tool for Bloggers

Written on
June 10th 2008
Author
Kathleen

ADOTAS – Kontera, an in-text advertising solutions provider, has introduced a new “One Click” feature for individual Blogger.com users who want to generate ad revenue. “There is no reason that my grandmother shouldn’t be able to generate ad revenue from blogging,” Kontera’s director of product management, Gabi Peles, told ADOTAS.. “We [...] more...

Kontera Links Up With LinkedIn, Microsoft

Written on
April 8th 2008
Author
Kathleen

ADOTAS – In-text solutions specialists Kontera today announced an interactive advertising partnership with Microsoft and LinkedIn. Kontera will service contextually relevant reference information from Microsoft in ad units that will appear in LinkedIn’s “Answers” service for their IT community. What that means: when someone in LinkedIn’s IT community asks or answers [...] more...

Kontera Hybrid Offers 2-In-1 In-Text Solution

Written on
March 17th 2008
Author
Editor

ADOTAS - Today, Kontera, a provider of In-Text Advertising for online publishers and advertisers, announced the launch of the Kontera Hybrid. The Kontera Hybrid if an In-Text solution that delivers contextually relevant content and advertising in a single unit. This technology enables publishers to serve related content and ads which [...] more...

Kontera Launches In-Text Ad Local Targeting Solution

Written on
October 24th 2007
Author
Editor

Kontera, a provider of in-test advertising solutions for online advertisers and publishers has announced new regional targeting capabilities with the launch of ContentLink Local. With this solution, advertisers can target audiences by country, state, city, area code and Designated Market Area (DMA). Now advertisers with local and regional-specific offerings can reach [...] more...

Gary Stein Tells It Like It Is

Written on
July 3rd 2007
Author
Eleanne Hattis

Kontera’s marketing manager, Eleanne Hattis and online advertising pundit Gary Stein, were able to sit down and discuss the current state and future of online advertising. Here are excerpts from that dialogue, exclusively for Adotas. What have you been up to since leaving Jupiter Research? Well I continue to look at the [...] more...

ADOTAS Conversations: Yoav Shaham, Founder and CEO, Kontera

Written on
September 13th 2006
Author
Lauren Kerensky

Search engine marketers bank on the fact that when you search for an item or topic, their site or ad will catch your eye. In reality, though, how much of their overall online time do users actually spend searching? Studies revealed that the answer is not much. Searches, even if [...] more...

Kontera Gets Funding, Unveils ContentLink

Written on
April 26th 2006
Author
Editor

In-text advertising company Kontera today announced that they have received round one funding from Sequoia Capital. Subsequently, they have launched their ContentLink advertising system, a technology that peruses a website’s content and places appropriate in-text keyword advertising links within the page. The ContentLink system also comes with two keyword bidding [...] more...


Spotlight

Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...

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