kontera
Goodbye Banners, Hello Link Insertion
ADOTAS – October 27 is the birthday of the banner ad. Hotwired.com was the first company to run these ads in 1994, the beginning of what would become a $24 billion business. These simple ads for AT&T and Volvo somehow generated a CTR of 78% – the latter’s banner didn’t even send [...] more...
In-Text Advertising’s Three Challenges
ADOTAS – Although there are some really exciting innovations in the targeting and dynamic optimization of display and text ads, the online audience is blind to banner ads due to years of ignoring those prized positions above the fold. Audiences go to sites to engage with content, particularly regular browsers. [...] more...
Kontera secures $15.5 million in financing
ADOTAS — I missed this earlier, Kontera, a provider of relevant In-Text advertising and information solutions for web publishers, advertisers, and users, closed on $15.5 million round of financing. Sequoia Capital led the financing round, with participation from Tenaya Capital and Carmel Ventures. ComScore recently said that Kontera was the fifth [...] more...
Kontera To Power In-Text Solutions for ScribeFire, Pubmatic
ADOTAS – In-text advertising and information solutions shop Kontera has unveiled two new technology partnerships with blogging and online ad optimization platforms. ScribeFire and Pubmatic will utilize the company’s contextual analysis technology to power their in-text offerings to their broad base of publishers, Kontera said. “Now more than ever, publishers and [...] more...
Hiring Round-Up: Moxie, Kontera, Goodmail Systems, Nurun,STACK Media
ADOTAS – Moxie Interactive, Zenith Media Services interactive marketing arm, has tapped Michael Winter to serve as vice president, group media director. Winter will be responsible for driving Moxie’s media vision, growing the New York offering and managing existing client relationships. Prior to joining Moxie, Winter was media director at [...] more...
Kontera Launches Ad Revenue Tool for Bloggers
ADOTAS – Kontera, an in-text advertising solutions provider, has introduced a new “One Click” feature for individual Blogger.com users who want to generate ad revenue. “There is no reason that my grandmother shouldn’t be able to generate ad revenue from blogging,” Kontera’s director of product management, Gabi Peles, told ADOTAS.. “We [...] more...
Kontera Links Up With LinkedIn, Microsoft
ADOTAS – In-text solutions specialists Kontera today announced an interactive advertising partnership with Microsoft and LinkedIn. Kontera will service contextually relevant reference information from Microsoft in ad units that will appear in LinkedIn’s “Answers” service for their IT community. What that means: when someone in LinkedIn’s IT community asks or answers [...] more...
Kontera Hybrid Offers 2-In-1 In-Text Solution
ADOTAS – Today, Kontera, a provider of In-Text Advertising for online publishers and advertisers, announced the launch of the Kontera Hybrid. The Kontera Hybrid if an In-Text solution that delivers contextually relevant content and advertising in a single unit. This technology enables publishers to serve related content and ads which [...] more...
Kontera Launches In-Text Ad Local Targeting Solution
Kontera, a provider of in-test advertising solutions for online advertisers and publishers has announced new regional targeting capabilities with the launch of ContentLink Local. With this solution, advertisers can target audiences by country, state, city, area code and Designated Market Area (DMA). Now advertisers with local and regional-specific offerings can reach [...] more...
Gary Stein Tells It Like It Is
Kontera’s marketing manager, Eleanne Hattis and online advertising pundit Gary Stein, were able to sit down and discuss the current state and future of online advertising. Here are excerpts from that dialogue, exclusively for Adotas. What have you been up to since leaving Jupiter Research? Well I continue to look at the [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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