kontera



Amobee Acquires Adconion and Kontera for $385 Million

Written on
June 11th 2014
Author
Mike Daly

SINGAPORE and REDWOOD CITY, California, June 11, 2014 (ADOTAS) – Amobee [a•mo•bee] today announced that it has signed agreements to acquire Adconion Direct North America and Adconion Australia (together, Adconion) as well as Kontera Technologies, Inc. (Kontera). The acquisitions will strengthen [a•mo•bee]‘s position as the leading provider of mobile-led digital marketing technology ... more...

Today’s Burning Question: Are Ad Sales People Becoming Irrelevant? (Pt. 2)

Written on
February 15th 2013
Author
Mike Daly

  … Previous “The answer is: no. The advertising ecosystem will likely always need a direct salesforce.  What it doesn’t need however is more people to sell, traffic and optimize standardized banner ads – programmatic mechanisms are clearly compressing these taxes out of the system.  The need for a qualified, educated direct sales team to connect ... more...

Today’​s Burning Question: Super Bowl Ad Spend (TV vs. Online)

Written on
January 31st 2013
Author
Mike Daly

Earlier this week via email, we asked industry leaders: Is a significant portion of Super Bowl ad dollars shifting from TV to online this year? Here are the responses. “I wouldn’t say a significant portion is shifting from TV to online. However, I will say that the investments in online advertising during ... more...

Kontera Delivers New Content Insights and Curation Suite as Part of Its Content Activation Platform

Written on
October 18th 2012
Author
Press Release

NEW YORK (October 17, 2012) — Brands can now understand all emerging relevant online content and conversations, and can join them immediately by using ideal owned, social, or authentic supportive content to engage consumers. This ability comes from the Content Activation Platform thatleading content-marketing provider Kontera expanded today, amid strong ... more...

Goodbye Banners, Hello Link Insertion

Written on
October 13th 2011
Author
Murray Newlands

ADOTAS – October 27 is the birthday of the banner ad. Hotwired.com was the first company to run these ads in 1994, the beginning of what would become a $24 billion business. These simple ads for AT&T and Volvo somehow generated a CTR of 78% – the latter’s banner didn’t even send ... more...

In-Text Advertising’s Three Challenges

Written on
September 16th 2010
Author
Alicia Navarro

ADOTAS – Although there are some really exciting innovations in the targeting and dynamic optimization of display and text ads, the online audience is blind to banner ads due to years of ignoring those prized positions above the fold. Audiences go to sites to engage with content, particularly regular browsers. ... more...

Kontera secures $15.5 million in financing

Written on
July 30th 2009
Author
Edward Barrera

ADOTAS — I missed this earlier, Kontera, a provider of relevant In-Text advertising and information solutions for web publishers, advertisers, and users, closed on $15.5 million round of financing. Sequoia Capital led the financing round, with participation from Tenaya Capital and Carmel Ventures. ComScore recently said that Kontera was the fifth ... more...

Kontera To Power In-Text Solutions for ScribeFire, Pubmatic

Written on
November 11th 2008
Author
Kathleen

ADOTAS – In-text advertising and information solutions shop Kontera has unveiled two new technology partnerships with blogging and online ad optimization platforms. ScribeFire and Pubmatic will utilize the company’s contextual analysis technology to power their in-text offerings to their broad base of publishers, Kontera said. “Now more than ever, publishers and ... more...

Hiring Round-Up: Moxie, Kontera, Goodmail Systems, Nurun,STACK Media

Written on
October 22nd 2008
Author
Kathleen

ADOTAS – Moxie Interactive, Zenith Media Services interactive marketing arm, has tapped Michael Winter to serve as vice president, group media director. Winter will be responsible for driving Moxie’s media vision, growing the New York offering and managing existing client relationships. Prior to joining Moxie, Winter was media director at ... more...

Kontera Launches Ad Revenue Tool for Bloggers

Written on
June 10th 2008
Author
Kathleen

ADOTAS – Kontera, an in-text advertising solutions provider, has introduced a new “One Click” feature for individual Blogger.com users who want to generate ad revenue. “There is no reason that my grandmother shouldn’t be able to generate ad revenue from blogging,” Kontera’s director of product management, Gabi Peles, told ADOTAS.. “We ... more...