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Pikato Launches Retail Mobile Marketing Solution; Sears, Kmart Already On Board

Written on
January 16th 2014
Author
AdotasWire

TAMPA, January 16, 2014  (ADOTAS) – Pikato today launched its retail mobile marketing solution that personalizes the customer shopping experience to significantly increase consumer engagement and deliver measureable results.Pikato allows its customers to easily launch a turnkey mobile branded campaign in less than one hour with minimal internal company resources needed.  ... more...

The Most Shared Holiday Ads Of 2013

Written on
December 31st 2013
Author
Unruly Media

ADOTAS – To celebrate this festive season, we have come up with the most shared holiday ads of the year. They include a brilliant spot from Apple, a heart-warming commercial from Canadian airline WestJet and a stocking filler from Kmart. 10. Three – The Pony at Christmas #DancePonyDance 79,956 Shares; 1,131,014 Views 9. ... more...

5 New Video Ads You Should Watch Right Now!

Written on
December 20th 2013
Author
Unruly Media

ADOTAS – This week’s video ad roundup is out of this world, taking viewers to the moon and beyond. Between the world fighting off an alien invasion, and the discovery that we may not be the only creature to have set foot on the moon, this week’s selection takes viewers beyond ... more...

Holiday Shopping Study: 47% Say They’ll Spend Less, While 31% Wish For Something Green

Written on
November 27th 2013
Author
Richard L. Tso

ADOTAS – As retailers shift into high gear this week, launching Black Friday promotions and holiday advertising campaigns to turn online traffic into in-store foot traffic, are they really making the right investments for the season? According to recent findings from the DDB Life Style Study, this year almost half ... more...

The 20 Most Shared Video Ads of 2013

Written on
November 22nd 2013
Author
Adotas

ADOTAS – Viral video experts Unruly today released the top 20 most shared video ads of the year. The annual list features brands from across the globe and the ads highlight the trends featured in the industry this year, including prankvertising and hilarity. Highlights from the list include: Geico, a ... more...

5 New Video Ads You Should Watch Right Now

Written on
November 22nd 2013
Author
Unruly Media

ADOTAS – Marketers take note, you’re about to get a lesson in advertising. Featuring an incredible initiative from Durex, a short film from Wes Anderson and Kmart’s new definition of Jingle Bells, this week’s selection shows the most sharable content can come in all shapes and sizes. So spit out your gum, sit up ... more...

Larissa’s Picks to Click: Credit Cards Give Data to Brands, No Ads on Google Glass, ‘Ship Your Pants’

Written on
April 16th 2013
Author
Larissa Lohman

ADOTAS EDITOR’S NOTE: Editorial Intern Larissa Lohman routinely scours online media for big news and offbeat developments to share with our readers. Got your own “pick to click”? Send her a link. Tax Day is over!  Time to stop stressing about the IRS and enjoy this beautiful day! Your credit card carrier could be ... more...

Holiday Shopping Trends Among Facebook Friends

Written on
December 19th 2012
Author
Molly Glover Gallatin

‘Twas the week after Thanksgiving, and all through the land On Facebook they chatted, and made shopping plans Of sales at Target, Best Buy and Walmart - Look online for deals and fill up that cart! The gadgets they covet: iPhone, iPad, and SIII. Get great deals today, then share on your feed! Black Friday through ... more...

Black Friday Recap: This Year’s Winners Based on Real-World Visits

Written on
November 29th 2012
Author
David Shim

The dust has settled on Black Friday and early reports are touting the record-breaking billions spent by consumers. But which retailers were the most successful at turning the Black Friday hype into a flood of in-store foot traffic? In order to better understand how major retailers fared this Black Friday, Placed ... more...