klout



Don’t Count Klout Out: 4 Reasons It’s the Platform to Watch in 2014

Written on
March 26th 2014
Author
Jack Holt

ADOTAS – As the news breaks about Klout’s impending acquisition by Lithium Technologies, the social media influence application is poised to be 2014’s sleeping giant — but only if marketers can work through their confused feelings for the platform after the startup’s very public display of growing pains. Marketers were initially ... more...

POV: How Google Author Rank Works and How To Leverage It Best for SEO

Written on
March 19th 2013
Author
Mike Daly

Covario SEO manager Michael Martin has posted a POV piece about Google Author Rank and its implications. In the article, “Author Rank Within Google: How Covario Feels Author Rank Works and How to Leverage it Best for SEO,” Martin discusses the following points: What is Author Rank and Why Does it Matter? How ... more...

Q&A with ShareThis SVP Marketing Jennifer Hyman: Demystifying Social for Brands

Written on
December 14th 2012
Author
Mike Daly

With the incredible ascent of social media and its influence on marketing, many brands continue to search for answers as to how best tap resources like Facebook, Twitter, Pinterest and Tumblr to their advantage. ShareThis provides solutions by enabling publishers and brands to add seemingly simple buttons to their websites ... more...

3 Must-Have Tools to Monetize Your Blog

Written on
September 5th 2012
Author
Adam Riemer

Years ago you could write a post, place a link and make a ton of sales on your blogs.  With technology advancing and more people starting blogs, finding loyal traffic and generating revenue has become more challenging.  That’s why bloggers and site owners are always on the lookout for new ... more...

Losing Klout: Four Questions About Third-Party Influence

Written on
June 14th 2011
Author
Ben Straley

ADOTAS – Recently blogger and PhD statistician Alex Braunstein wrote an insightful piece titled “Why Your Klout Score is Meaningless.” In it, he analyzed the Klout Score, one of the most hyped measures of influence today. The article called out Klout for being inconsistent and unpredictable; easily gamed; and not correlated ... more...