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klipmart



Klipmart, 65Media Team for Universal Pictures Campaign

Written on
July 10th 2006
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Editor

Klipmart announced today that it has teamed up with interactive marketing agency 65media to produce interactive video ad units to promote Universal Pictures’ July 14th release of the comedy You, Me and Dupree, starring Owen Wilson, Kate Hudson, Matt Dillon and Michael Douglas. According to the release, the main draw of [...] more...

DoubleClick Buys Up Klipmart

Written on
June 28th 2006
Author
Editor

DoubleClick today announced that it has acquired online video solutions firm Klipmart. The objective of the surprising buyout is for DoubleClick to create a comprehensive rich media solution suite for video and non-video enhanced ad units. Klipmart products and technologies will henceforth remain available to all clients on both [...] more...

Klipmart to Open up Shop in UK

Written on
June 20th 2006
Author
Editor

Online video solutions provider Klipmart announced today that it has opened an office in London as it seeks to expand its business to the UK and Europe. Becca Ratcliffe, who worked at Klipmart’s New York hub several years ago and just left Grey London where she was Account Manager will head [...] more...

TACODA to Serve Klipmart Video Ads

Written on
May 24th 2006
Author
Editor

Behavioral ad network TACODA will start serving Klipmart in-page video ads onits network of more than 3000 web sites. As Klipmart adds video to TACODA, TACODA will addits behavioral targeting systems to Klipmart. “Video delivers greater brand impact and commands higher prices. This will translate into greater value for our publishers,” [...] more...

Klipmart Unveils Universal In-Stream Management Tool

Written on
April 10th 2006
Author
Editor

Online video leader Klipmart, along with partners MediaVest Digital Connections and Carat Fusion, has developed the online video industry’s first comprehensive in-stream campaign management and reporting tool. Klipmart’s Universal In-stream Solution provides agencies and clients with the first and only comprehensive report for in-stream video campaigns running across multiple publishers. The [...] more...

Ex-Carat Fusion Exec Raises Bar for Klipmart

Written on
April 7th 2006
Author
Editor

Klipmart announced today that it will enlist Cory Treffiletti, formerly of Carat Fusion, to bring online video into the mix of traditional TV. Klipmart allows advertisers to place their ads in-stream or in-page using different technologies. Mr. Treffiletti has been involved in the Internet advertising industry since 1995 and has [...] more...

Klipmart Amps Up Mobile Ad Units

Written on
April 3rd 2006
Author
Editor

Online video advertising provider Klipmart has unveiled a new six-panel video ad unit for use on Amp’d mobile phones. The new format shows six panels of video advertising simultaneously. Users can click on any of the panels to view a larger version of the corresponding video with music and sound. [...] more...

Disney and Klipmart Join Forces for “Shag”-adelic Online Ad

Written on
March 16th 2006
Author
Kiran Aditham

It’s hard to dispute that the majority of online movie ads, save for the nifty rollovers and the occasional Flash trimmings, are anything but direct replicas of the film’s theatrical/TV trailers. While this type of promo indeed serves its purpose, Disney decided to do web audiences one better with a [...] more...

Klipmart Readies Online Audience for The Sopranos

Written on
February 27th 2006
Author
Editor

They’re back. To commemorate and build anticipation for the March 12th debut of the sixth season of HBO’s The Sopranos, streaming video provider Klipmart, in conjunction with New York agency Deep Focus, is unveiling a new online ad campaign. The ad units include teaser clips from the new shows, video [...] more...

Klipmart Constructs Viral Movie Theater for TCM

Written on
February 16th 2006
Author
Editor

To promote its current “31 Days of Oscar” programming, Turner Classic Movies has worked with interactive video specialist Klipmart to create an expansive and entertaining microsite-style banner. The traditional 300×250 banner expands into a miniature viewing station, where users can watch clips, see a schedule, and download e-cards and wallpapers [...] more...


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