kimberly-clark



‘Brand Activation: Shift Happens®’ is Theme of BAA’s Powerful 2014 Marketing Conference

Written on
February 3rd 2014
Author
Press Release

NEW YORK, January 31, 2014 (ADOTAS) – Cutting-edge marketers from such leading brands as Coca-Cola, McDonald’s, Kraft, JetBlue and Benjamin Moore will help prepare attendees at the Brand Activation Association’s (BAA) 2014 Annual Marketing Conference in Chicago, March 26-27, for the seismic shifts occurring in Brand Activation. Covering such critical topics as “Beyond ... more...

AFAIK: Yahoo!’s Young Media Stars, ShareThis, Woven Digital, CraveOnline, Organic

Written on
May 2nd 2013
Author
Mike Daly

ADOTAS — We’ve checked the morning mail to help keep you informed and prepared for the day that lies ahead. GOT AN OPINION? PLEASE COMMENT AT THE BOTTOM OF THIS PAGE! The deadline to apply to Yahoo!’s Young Media Star program, which recognizes rising talent in the advertising world, has been extended ... more...

AFAIK: Ticketmaster, Solve Media, Ensighten, Opera, Neomobile, Brainshark, RevTrax, Open Table, The Weather Company

Written on
February 1st 2013
Author
Mike Daly

Here’s what The Log Lady – a pioneer in wireless communication — told me this week: Ticketmaster has replaced Google’s reCaptcha with  a solution from New York-based startup Solve Media. Given Ticketmaster’s high volume of e-commerce, it’s focused on eliminating loopholes and scourges through technology. SolveMedia, led by CEO Ari Jacoby,  is ... more...

AdSafe Media Rebrands as Integral Ad Science

Written on
November 30th 2012
Author
Press Release

NEW YORK (November 29, 2012) — AdSafe Media, a recognized leader in proactive brand safety and viewability products for online advertisers, today announced that it has rebranded as Integral Ad Science. Integral is redefining the way advertisers and publishers buy and sell media both directly and in the rapidly growing ... more...

Kimberly Clark’s Engagement Rates Hit All-Time High with SocialTwist

Written on
November 21st 2012
Author
Press Release

DALLAS, TX and MOUNTAIN VIEW, CALIF. (November 19, 2012) – Kimberly Clark, the 140-year-old family and personal care products company, and SocialTwist, the social referral marketing platform transforming the way brands reach, acquire and retain customers using social connections, today announced the impressive results of their Huggies marketing program: a whopping ... more...

Her Campus and U by Kotex Brand Launch College Fashion Week 2012

Written on
September 25th 2012
Author
Press Release

BOSTON (September 25, 2012) — The U by Kotex brand, which has turned the feminine care category upside down with its bold design and attitude, has teamed up with the No. 1 online community for college women, Her Campus (www.hercampus.com), to launch College Fashion Week 2012. The theme of this first-of-its-kind ... more...

Study Shows How Demographics Impact Digital Coupon Conversion Rates

Written on
August 28th 2012
Author
PR

RevTrax®, the leading omnichannel promotions platform that empowers brands and retailers to securely drive and measure in-store sales through any digital marketing channel, today announced the results of a four-month study of digital coupon activations across its roster of hundreds of brand and retail customers.  By assigning real-world metrics to ... more...