NEW YORK, January 31, 2014 (ADOTAS) – Cutting-edge marketers from such leading brands as Coca-Cola, McDonald’s, Kraft, JetBlue and Benjamin Moore will help prepare attendees at the Brand Activation Association’s (BAA) 2014 Annual Marketing Conference in Chicago, March 26-27, for the seismic shifts occurring in Brand Activation. Covering such critical topics as “Beyond [...] more...
ADOTAS — We’ve checked the morning mail to help keep you informed and prepared for the day that lies ahead. GOT AN OPINION? PLEASE COMMENT AT THE BOTTOM OF THIS PAGE! The deadline to apply to Yahoo!’s Young Media Star program, which recognizes rising talent in the advertising world, has been extended [...] more...
AFAIK: Ticketmaster, Solve Media, Ensighten, Opera, Neomobile, Brainshark, RevTrax, Open Table, The Weather Company
Here’s what The Log Lady – a pioneer in wireless communication — told me this week: Ticketmaster has replaced Google’s reCaptcha with a solution from New York-based startup Solve Media. Given Ticketmaster’s high volume of e-commerce, it’s focused on eliminating loopholes and scourges through technology. SolveMedia, led by CEO Ari Jacoby, is [...] more...
NEW YORK (November 29, 2012) — AdSafe Media, a recognized leader in proactive brand safety and viewability products for online advertisers, today announced that it has rebranded as Integral Ad Science. Integral is redefining the way advertisers and publishers buy and sell media both directly and in the rapidly growing [...] more...
DALLAS, TX and MOUNTAIN VIEW, CALIF. (November 19, 2012) – Kimberly Clark, the 140-year-old family and personal care products company, and SocialTwist, the social referral marketing platform transforming the way brands reach, acquire and retain customers using social connections, today announced the impressive results of their Huggies marketing program: a whopping [...] more...
BOSTON (September 25, 2012) — The U by Kotex brand, which has turned the feminine care category upside down with its bold design and attitude, has teamed up with the No. 1 online community for college women, Her Campus (www.hercampus.com), to launch College Fashion Week 2012. The theme of this first-of-its-kind [...] more...
RevTrax®, the leading omnichannel promotions platform that empowers brands and retailers to securely drive and measure in-store sales through any digital marketing channel, today announced the results of a four-month study of digital coupon activations across its roster of hundreds of brand and retail customers. By assigning real-world metrics to [...] more...
- Intent Media Hires Noted Travel Industry Exec Noreen Henry as VP of Business Development March 11th 2014 NEW YORK, March 11, 2014 (ADOTAS) — Intent Media, an [...] more »
- Ampush Appoints Rick Cotton as Chief Revenue Officer March 11th 2014 SAN FRANCISCO, March 11, 2014 (ADOTAS) – Ampush, a leading [...] more »
- Facebook Exchange Partner Perfect Audience Taps into Google Merchant Accounts for Retargeting March 11th 2014 ADOTAS – You may already know that Facebook Exchange (FBX) [...] more »
- Covario Names Jeff MacGurn Senior Vice President March 11th 2014 SAN DIEGO, March 11, 2014 (ADOTAS) -– Covario, a leading independent [...] more »
- Kitara Media Appoints Chris Magdelinskas as Chief Technology Officer March 11th 2014 JERSEY CITY, March 11, 2014 (ADOTAS) — Kitara Media Corp. [...] more »
- Adknowledge Acquires Video Syndicator Giant Media March 10th 2014 KANSAS CITY, Mo. and LOS ANGELES, March 10, 2014 (ADOTAS) [...] more »
- Today’s Burning Question: Instagram’s $100 Million Ad Deal with Omnicom March 10th 2014 ADOTAS – This past Friday, Advertising Age reported that Omnicom [...] more »
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