keywords

Achieving Category Domination Through SEO

Written on: July 29th 2011
Author: Ryan Woolley

ADOTAS – The organic search space has evolved dramatically in the past decade, as has the search engines results page (SERP) and the tactics required to achieve success in organic search. Even with this rapid evolution, we at RMI have been able to identify principles that have remained true [...] more...

SEOmoz Assembles Experts to Rank Organic Search Factors

Written on: June 7th 2011
Author: Gavin Dunaway

ADOTAS – One hundred and thirty-two SEO experts argued and banged their heads together till they came up with SEOmoz’s 2011 Search Engine Ranking Factors. The new survey updates that methodology used in the 2009 study, including a correlation-based analysis featuring SEOmoz’s dissection of 10,271 Google keyword search results. As CEO [...] more...

Update for AdWords’ Traffic Estimating Algorithm

Written on: May 11th 2011
Author: Gavin Dunaway

ADOTAS – Here’s a Google algorithm update that won’t have Internet professionals worldwide pulling out their hair: Big G has updated the algorithm behind traffic estimates for AdWords accounts globally. In a blog post, Dan Friedman of the Inside AdWords team says the improved tool will better assist advertisers in evaluating keywords, strategizing [...] more...

Adchemy Unfolds WordMap Search Tool

Written on: September 22nd 2010
Author: Gavin Dunaway

ADOTAS – Already adopted as a paid search resource by numerous Fortune 100 companies, WordMap — Adchemy’s SaaS solution that extracts underlying intentions from keyword search terms to deliver more relevant search ads and improve paid search performance — today is being made available for purchase to any Joe Schmoe [...] more...

Facebook and Search: A Match Made in Heaven

Written on: June 10th 2010
Author: Matt Lawson

ADOTAS – Facebook’s 400 million active users are an advertiser’s dream audience: engaged, targeted and self-segmented. Facebook is the number one website in the world, surpassing Google in monthly page views this year, and people spend more time on the platform than any other website in the world, according to [...] more...

Anchor Intelligence Presents Keyword Revenue Estimates

Written on: February 9th 2010
Author: Gavin Dunaway

ADOTAS – Search marketers, you can finally remove the telephone psychic from the payroll. By analyzing keyword data across the Anchor Intelligence network, ClearMark for Keywords computes a revenue estimate for each keyword in an advertiser’s portfolio. An intelligence layer that can be integrated into in-house or third-party keyword management [...] more...

Google Kicks Off 30,000 Advertisers, Still Thrives

Written on: January 21st 2010
Author: Gavin Dunaway

ADOTAS – On Dec. 3, Google said “Thanks, but no thanks” to 30,000 advertisers, or 5.3% of its active advertiser base, in a momentous quality purge that started back in October. In effect, AdGooroo reported that ad coverage fell 10% in December, dropping from 5.48 ads per keyword in November to [...] more...

Small businesses open wallets for search

Written on: November 24th 2009
Author: Gavin Dunaway

ADOTAS – As other surveys point to an increase in online spend going into the holiday season, WebVisible reports that small business boosted their presence in the search space in the third quarter, acquiring more keywords and expanding their budgets. Small businesses on average bought 55 keywords during the third quarter, [...] more...

The Failure of Contextual Advertising

Written on: May 25th 2009
Author: Sacha Carton

ADOTAS — Few would deny that contextual advertising has completely revolutionized the online marketing landscape. However, is this form of targeting really all that it can be? The concept is very simple: Analyze the content of a webpage and extract from within the text, the keywords against which advertisers have bid. [...] more...

FetchBack releases keyword retargeting

Written on: March 2nd 2009
Author: Edward Barrera

ADOTAS — FetchBack has launched a new program that will enable publishers and advertisers to serve ads based on specific keywords related to user intents and preferences. Keyword Retargeting displays ads that contain specific category or product information based on what a site visitor viewed while on a web site. General [...] more...

Right now, at the beginning of 2012, what are you watching the most closely for its ad and marketing opportunities?
Mobile. Smart devices have become standard, and advertising is only going to become more creative there.

Online video. It's a real competitor to TV now, and it presents really interesting ways to engage viewers.

Social media. The new Facebook timeline and the surge of Google+ have cracked the game wide open again.

Tempting as it might be, I don't want to get too involved in one aspect.

See, I think this might be a good time to see what would happen if we revisited MySpace, but made the ads slightly bigger... with more strobe effect.

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Latest News

Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »

Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »

News Archive

Features

Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
With gTLDs, Global Branding Starts with a Name February 9th 2012
Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
Case Study: Social Ad Effectiveness February 8th 2012
Video: “Build an SEO Foundation” Excerpt February 8th 2012

Features Archive

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Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...

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