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SEM Soars

Written on
March 19th 2008
Author
Editor

ADOTAS - SEM spending exceeded estimates in 2007 and, based on survey responses by marketers and agencies, the search marketing industry will continue its growth in the same manner according to findings of the 2007 State of the Market survey by the Search Engine Marketing Professional Organization (SEMPO), released today [...] more...

Top 10 Do’s And Don’ts Of Mobile Content Marketing

Written on
March 5th 2008
Author
Mike Sprouse

ADOTAS EXCLUSIVE - There has been much written lately regarding the online marketing of ringtones and other mobile content. Various settlements and cooperative agreements have been reached between government agencies and companies. What can marketers, publishers and networks do, and equally importantly, not do if they market mobile content to [...] more...

Overcoming the Shortcomings of Search through Co-Registration

Written on
December 6th 2005
Author
Scott Mason

At the Search Engine Strategies 2005 conference this past August in San Jose, CA, search advertisers pleaded with Google to reveal more demographic and geographic information about the people using their search engine. While the company acknowledged advertisers’ desire for such data, their representative denied the request, suggesting that privacy [...] more...


Spotlight

AdMob: Google’s Move Into Mobile Fray Helps UsADOTAS EXCLUSIVE – AdMob offers the biggest mobile advertising marketplace on the planet — and the company was founded just [...] more...

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