keyword
How Important Is Ad Position?
MARIN SOFTWARE – Do we need to choose a target position for our Google keyword set? Hal Varian, chief economist at Google, doesn’t think so. Recently Google decided to retire the Position Preference in Adwords. The reasons cited were: Low adoption Existing alternatives for this feature Low adoption? Really? Well, only Google would know [...] more...
Google Joins the Contextual and Optimization Fun
ADOTAS – You know, Google is really getting this display advertising thing down. It’s kinda new to the whole display game, but it’s learning fast — Big G just introduced campaign optimization and contextual targeting. Makes me want to pat Google on its big head, maybe give it a treat. The [...] more...
Out-Googling Google Instant
ADOTAS – In the short time since Google Instant’s introduction in the U.S., the technology has received quite a reception from marketers – some has been positive, some negative, but largely the response has been perplexity: “So what does this mean for my SEO programs?” The official word from Google is [...] more...
Deceived by Analytics!
ADOTAS – The proliferation of SEM specialists highlights the importance of being smart about paid search. Success in getting the most out of your budget requires continuous analysis of conversion data. Dealer Marketing‘s Michael Sweigart gives his take in the “Top 10 Ways to Waste Your Automotive Search Engine Marketing Budget.” [...] more...
OpenAmplify’s PinPoint Gets the Gist for Keywords
ADOTAS – Keyword targeting is often limited by its fondness for frequency. Not a lot of programs can read between the lines to get at the context of a page’s content — which is where semantic technology comes into play. PinPoint, a new service from semantic web platform OpenAmplify, identifies the [...] more...
No SEM Value Meals Sold Here
ADOTAS — The other day I followed up with a company that I spoke to earlier about creating a paid search campaign. This company, located in southern California, is an original equipment manufacturer that primarily sells to other businesses within the state. While this company could sell their products outside of [...] more...
Building Brands One Non-Branded Keyword at a Time
ADOTAS — I never believed search built brands until recently. To me brands are usually built by basic brand pillars or attributes such as service, quality or innovation, yet often comprise critically important differentiation intangibles such as feelings and experiences. These feelings and experiences are developed and communicated by brand advertisements. [...] more...
Online Brand Protection: Covering up the Social Stench
ADOTAS EXCLUSIVE — The rise of the social side of the Internet has ushered in a time when truly everyone has a voice. Brands, products and people are discussed ad nauseam with very little regard for the imprint being made on a reputation. With relative ease, I can join a discussion [...] more...
Advertising Darling
ADOTAS — Happy holidays online marketers! Sure, the economy is in the tank and layoffs are on the rise. Your 401K is probably a shell of what it used to be. But things could be much worse! We could be in the outdoor or traditional display advertising space…eek! Everyone I talk [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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