keyword



The End of the SEO World as We Know It — And Why You Should Feel Fine

Written on
January 24th 2014
Author
Jeremy Walker

ADOTAS – If you’re a digital marketer or SEO aficionado, you likely have noticed the rapid disappearance of organic keyword data available in Google Analytics. It’s a startling — and likely scary — realization, as keyword data has been both a reliable and fundamental way to measure SEO success for ... more...

Do People Really Google ‘Google’? Check Out The Top Keyword Searches of 2013

Written on
December 19th 2013
Author
Adotas

ADOTAS — With December yet to be completed, the winners for top keyword searches of 2013 have become clear, according to Millward Brown Digital. And interestingly they are all for sites whose names form their URL.  In other words, people conducted searches for sites that they could have easily just typed ... more...

Content, Not Keywords: The New SEO Paradigm

Written on
November 11th 2013
Author
Deborah Hanamura

ADOTAS – The best way to serve your business is to serve your customers well – and content is no different. Keywords no longer guarantee top search rankings. Today, it is superb, consistent content that is of service to your customers that leads to top search rankings. Do you want to ... more...

For B2B Marketers, the Future is Behind the Firewall

Written on
May 6th 2013
Author
Mark Dye

ADOTAS — Much of the attention of the digital marketing community seems to be focused on RTB and the endless debate about its effectiveness for advertisers, ad tech companies and publishers. While this tired RTB discussion self-perpetuates, a much more interesting and potentially disruptive movement is taking root. Marketers are now looking ... more...

Beyond Call Tracking: Call Marketing Automation Delivers the ROI

Written on
February 26th 2013
Author
Jason Spievak

U.S. businesses spend more than $300 billion on advertising each year, but only about 15% of that is spent on online advertising. The other quarter trillion dollars is spent each year not to drive a click but to drive a store visit or a phone call – tens of billions ... more...

You’re Already Doing SEO: It’s Called Inbound Marketing

Written on
October 8th 2012
Author
Heather Sundell

Whether or not you are actively allocating marketing budget, you’re employing SEO. You just have no idea. That company blog you’ve been managing? Those tweets, status updates, videos, boards, and website content you’ve been creating and scheduling? The public relations team placing your content and name all on other publications? Yep, they ... more...

Google AdWords Announces Updated Contextual Engine, Display Interface

Written on
March 22nd 2012
Author
Brian LaRue

ADOTAS – In yet another new set of developments to the user experience, Google announced this morning a pair of changes in how advertisers can buy and display ads via its AdWords service. First, AdWords will be offering a “Display Network” tab, an interface built specifically to suit the needs ... more...

How Important Is Ad Position?

Written on
August 29th 2011
Author
Anuj Sharma

MARIN SOFTWARE – Do we need to choose a target position for our Google keyword set? Hal Varian, chief economist at Google, doesn’t think so. Recently Google decided to retire the Position Preference in Adwords. The reasons cited were: Low adoption Existing alternatives for this feature Low adoption? Really? Well, only Google would know ... more...

Google Joins the Contextual and Optimization Fun

Written on
October 13th 2010
Author
Gavin Dunaway

ADOTAS – You know, Google is really getting this display advertising thing down. It’s kinda new to the whole display game, but it’s learning fast — Big G just introduced campaign optimization and contextual targeting. Makes me want to pat Google on its big head, maybe give it a treat. The ... more...

Out-Googling Google Instant

Written on
September 30th 2010
Author
Pawan Deshpande

ADOTAS – In the short time since Google Instant’s introduction in the U.S., the technology has received quite a reception from marketers – some has been positive, some negative, but largely the response has been perplexity: “So what does this mean for my SEO programs?” The official word from Google is ... more...