kenshoo
Clicks on Search Ads Up 28 Percent for 2011 Holiday Season
ADOTAS – Yesterday, we reported how fresh stats showed online sales were up significantly on Christmas and Dec. 26 this year (up 16 percent and nearly 28 percent, respectively, from the same dates in 2010), with stats for online browsing and buying well more than double this year than they [...] more...
Wrestling Medusa: Allocating Budgets Across Channels
ADOTAS – It’s that time of year again: budget prep. Every fall CMOs across all industries are asked to predict the future without the benefit of a crystal ball or even a new iPad. As technologies and ad innovations rocket by at top speed, matching your revenue and lead generation [...] more...
Quick Hits: AOL Adds e-Commerce App to Ad Units and More
ADOTAS – Through its Pictela branch, AOL has introduced the “window shopper” e-commerce app for its premium format units, allowing ad viewers to “try it on,” so to speak. And what happens in the digital window stays in the digital window, as data from the user’s e-commerce experience is not collected [...] more...
Welcome Aboard: GetJar’s Mork Moves to Google
After more than three rollercoaster years at GetJar, Chief Marketing Officer Patrick Mork has decided to move on to Google as marketing director for mobile applications starting the first week of September. Mork will remain at GetJar until August 19. ValueClick announced the opening of their newest office location in Atlanta, Georgia. The [...] more...
Got Funds? KENSHOO Gets Cash Injection From Sequoia
ADOTAS – Opening up new offices is so much easier when you have somebody footing the bill. Search marketer KENSHOO received its fourth cash injection from investor Sequoia Capital in a late-stage round of funding. The amount was undisclosed — a true startup never tells. The funds will go towards opening [...] more...
Got Funds? Rocket Fuel & Kenshoo
ADOTAS – Ho ho ho! Looks like Santa (or venture capitalists dressed in Santa costumes) came a little early for a few online advertising companies that have been extra good. Rocket Fuel picked up a cool $3 million in venture funding led by existing investor Mohr Davidow Ventures. The growing company [...] more...
Next On Sequoia’s Investment List: Kenshoo
A strategic collaboration was announced today by Kenshoo, a provider of search marketing automated solutions and Sequoia Capital. Kenshoo’s flagship product, KENSHOO SEARCH, is an end-to-end SEM platform which automates the process of building and optimizing cross channel search campaigns. Mike Moritz, Partner at Sequoia Capital stated “ ‘search’ is the [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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