ken-willner



Ken Willner, CEO of Zumobi, Talks Understanding Successful Content Branding

Written on
August 12th 2014
Author
Ken Willner

As Chief Executive Officer, Ken Willner leads an experienced team in the development and growth of Zumobi’s mobile media business. Prior to Zumobi, Ken was Vice President of Advertising and Media at AT&T Wireless, where he developed a number of innovative marketing programs to stimulate consumer adoption of mobile content ... more...

Mobile App Personalization Shifts Into High Gear

Written on
April 14th 2014
Author
Richard L. Tso

ADOTAS – Apps continue to rise in popularity. It seems as though there are apps for everything these days, from utility apps that help make people’s lives easier like Mint, which aggregates bank account balance; weather apps that incorporate social elements and crowdsourced reporting; and even ones that help users identify and ... more...

What’s the Future of Video Ads Beyond Pre-Roll?

Written on
October 23rd 2013
Author
Richard L. Tso

ADOTAS – When you use your computer or mobile device, what activities do you gravitate towards? Besides just checking email and surfing the web, are you more likely to watch video content on your mobile phone over your desktop computer? How about the length of time you will watch a ... more...

Hearst Unveils Native Ad Units for Mobile

Written on
May 29th 2013
Author
Richard L. Tso

ADOTAS — Native ads have been getting a lot of buzz lately as the next evolution of advertising, blurring the lines between promotional and editorial content. While online and mobile display is still witnessing double-digit annual growth, according to recent polls, consumers, and especially teens, are tuning out traditional banners ... more...

Cyber Monday: Holiday Shopping Trends & Mobile Ad Campaigns

Written on
November 21st 2012
Author
Richard L. Tso

Whether you like it or not, it’s that time of the year again and retailers are working overtime to get their online campaigns and online channels ready for the onslaught of expected shoppers this Cyber Monday. This year, brands predict that people will be completing a majority of their holiday ... more...

Zumobi Appoints MSN Vet Flinn as VP of Publishing Operations

Written on
September 14th 2012
Author
Press Release

SEATTLE, WA –September 13, 2012 – Zumobi, a leading mobile media company, today announced the appointment of John Flinn as vice president of publishing operations. A 15-year veteran of publishing and digital media, Flinn brings extensive technology and advertising knowledge based on his experience at MSN and MSNBC. In his ... more...

Zumobi Launches In-App Ads Incorporating “Brand Integration”

Written on
March 6th 2012
Author
Brian LaRue

ADOTAS - Premium app network Zumobi launched a new rich media ad platform for its apps, aiming to, as Zumobi vice president of product design John SanGiovanni put it in a recent conversation, “make [the ad] totally organic with the app itself.” The platform’s called Zumobi Brand Integration, appropriately enough ... more...