kantar-media



Alternative Screens: Putting TV Advertising on the Spot

Written on
April 29th 2014
Author
David Leider

ADOTAS – Like the high school prom queen 20 years later, the television screen is beginning to lose its glow for viewers, as younger, more appealing screens divert their attention. Although TV ad spending is still rising, the number of people TV is reaching is trending toward flat or declining. ... more...

iSocket Announces New Partnerships with Kantar Media and MediaMath

Written on
April 16th 2014
Author
Press Release

SAN FRANCISCO, April 16, 2014 (ADOTAS) — iSocket, the leading provider of automated guaranteed advertising, today announced two new channel partners: Kantar Media andMediaMath. Both integrations will introduce a new way for buyers to discover reserved inventory from iSocket’s publisher partners. Top tier publishers including Conde Nast, Forbes and Microsoft use iSocket for Publishers ... more...

Study: 1% of Advertisers Generate 80% of Clicks Across 10 Search Categories in US, UK and France

Written on
March 12th 2014
Author
Press Release

ROME, March 12, 2014 (ADOTAS) – Paid search advertising is dominated by an elite minority of highly successful advertisers, according to exclusive data released today by the Festival of Media Global and its insight partner Kantar Media. The results are from a proprietary study by Kantar Media’s search marketing intelligence ... more...

AFAIK: The Grommet, Rakuten, New Media Metrics, Brainshark

Written on
May 14th 2013
Author
Mike Daly

ADOTAS – Tuesday’s virtual mailbag contained the following news: Daily Grommet, the online marketplace and product launch platform for undiscovered consumer products, today announced the second tranche of investment by Rakuten, the third largest online marketplace in the world, and a rebrand that includes a name change to The Grommet. This ... more...

The State of Online Video Advertising: Growing, Pricey, Fragmented

Written on
April 23rd 2013
Author
Peter Koeppel

ADOTAS – There’s no denying it: Online video is growing exponentially. The online video industry is expected to reach $28.72 billion in 2017, up from the $3.79 billion recorded in 2010 and the $11.14 billion expected in 20121. By 2016, it is estimated that it would take over six million years ... more...

Performance Study: Google AdWords vs. Yahoo! Bing Network

Written on
March 27th 2013
Author
Adotas

ADOTAS – AdGooroo, a Kantar Media company, recently published a new report, “Yahoo! Bing PPC Performance Metrics,” which examines key search metrics for both Yahoo! Bing and Google AdWords across six industry verticals in the US during Q3 2012, including Retail, Financial Services, Travel, Education, Business to Business and Computer & ... more...

Looking at the Election Ad Spend: 2012 Presidential Campaign Wrap-Up

Written on
November 20th 2012
Author
Richard L. Tso

Now that the 2012 election is behind us, it’s time to shed a little light on the amount of spending that took place in this year’s race to the White House. According to an article published in the November 12 issue of Advertising Age, media raked in record dollars during the ... more...

Quick Hits: Twitter, Google+ and More

Written on
August 12th 2011
Author
Gavin Dunaway

ADOTAS - Twitter introduced some new features to show how your followers are using and interacting with your tweets. Huzzah, the Google+ platform is open for app development! Location-based social advertising platform LocalResponse — check out our profile here — has acquired social TV check-in and advertising platform Philo. After getting tapped as Subway’s ... more...

Quick Hits: Smartphones Overtake Feature Phones in Sales

Written on
July 1st 2011
Author
Gavin Dunaway

ADOTAS - Nielsen reports that 55%of U.S. consumers that bought a phone in the last three months bought a smartphone, meaning that the souped-up mobile devices are being purchased more than their less-fancy feature-phone cousins Kantar Media has broken into Europe with analytics offering Compete. According to Horace Dediu at Asymco, the average iOS ... more...

Quick Hits: Geoscape Goes Freemium, Gupshup Opens AppShup

Written on
March 5th 2010
Author
Gavin Dunaway

ADOTAS – Geoscape has released the FREEmium edition (I see what you did there!) of the Geoscape Intelligence System (GIS), which will provide marketers with frequently updated consumer info such as socio-demographic, economic and spending data via an intuitive browser interface. GIS is powered by Geoscape resources such as the ... more...