jupiterresearch
Data Powerhouses Unite: Forrester Buys JupiterResearch
ADOTAS – Forrester Research has snapped up JupiterResearch from MCG Capital Corp. for $23 million, plus assumed liabilities. Last year, Jupiter had revenues of $14 million while Forrester had revenues of about $212 million. Jupiter will be folded into Forrester’s Marketing & Strategy Client Group. Forrester and Jupiter specialize in statistics-heavy [...] more...
Study: Future of Ad Networks Uncertain
ADOTAS – The wide-scale acquisition of third-party advertising networks in 2007 have created a one-stop shopping atmosphere that may not last, a recent report by JupiterResearch finds. The so-called “big four” – Google, Yahoo, MSN and AOL – captured 60% of U.S. interactive advertising spend in 2007, but only 23% of [...] more...
JupiterResearch Cracks The Mobile Code
ADOTAS – JupiterResearch has found that introducing portable media players (PMP’s) with internet browsing capabilities are likely to stimulate significant growth among those accessing wireless web and will create additional opportunities for advertisers, who are expected to spend $2.2 billion on mobile messaging, display ads, and search via mobile technology [...] more...
Local Takes The Lead, Research Says
JupiterResearch has come out with a new a new report that shows that local display and search advertising has found a home online and are the leaders amongst the online ad categories experiencing significant growth. According to the US Online Local Advertising Forecast, 2007—2012, released by JupiterResearch, local advertising will increase [...] more...
Why Your Business Needs On And Offline Ads To Survive
A recent study by iProspect and JupiterResearch that looks at the influence of offline channels on online search behavior had some very interesting findings that helped confirm what I suspected – that offline media channels are having a major impact on online searches and online purchase behavior. The study found [...] more...
‘Tis the Season for Search: How to Stay SEM-Focused and Successful During the Holidays
During the frenetic weeks leading up to the end-of-year holiday shopping season, it is no secret that companies all over the land tend to ratchet up their marketing budgets, including funds allocated for search marketing. And there’s good reason: JupiterResearch predicts in an October report that online holiday retail sales in [...] more...
JupiterResearch Launches Mobile Marketing Service
Online/emerging technologies research firm JupiterResearch today announced the launch of its new Mobile Media & Marketing Research service, which coincides with its new report, “US Mobile Marketing Forecast, 2006 to 2011.” Within the report, JupiterResearch projects that total spending on mobile messaging and display advertising will grow from $1.4 billion [...] more...
Report: Mobile Video Users Say Free is Better
According to a new study from Internet research company JupiterResearch, mobile users love video on their phones, but don’t want to pay for it. The “Video on Cell Phones” report found that while 11% of mobile phones in consumer hands will be capable of playing video by the end of [...] more...
JupiterResearch Opens Social Marketing Lab
Capitalizing on the online social networking/user-generated phenomenon, Internet analysis firm JupiterResearch today launched its own social marketing research service. With the aid of best-practice analysis and consumer and executive surveys, JupiterResearch’s Social Marketing research aims to provide marketers and site owners with recommendations on how to profit from the use [...] more...
Report: Search Marketers are Fickle
Internet research firm JupiterResearch has released a report saying that while search marketing agencies handle the largest amount of paid search spending in the industry (nearly half of marketers outsource), loyalty to an agency is relatively low. This essentially means that marketers are ready to switch agencies at the drop [...] more...
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Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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