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Study: Future of Ad Networks Uncertain

Written on: April 21st 2008
Author: Kathleen

ADOTAS – The wide-scale acquisition of third-party advertising networks in 2007 have created a one-stop shopping atmosphere that may not last, a recent report by JupiterResearch finds. The so-called “big four” – Google, Yahoo, MSN and AOL – captured 60% of U.S. interactive advertising spend in 2007, but only 23% of [...] more...

JupiterResearch Cracks The Mobile Code

Written on: March 24th 2008
Author: Editor

ADOTAS - JupiterResearch has found that introducing portable media players (PMP’s) with internet browsing capabilities are likely to stimulate significant growth among those accessing wireless web and will create additional opportunities for advertisers, who are expected to spend $2.2 billion on mobile messaging, display ads, and search via mobile technology [...] more...

Local Takes The Lead, Research Says

Written on: January 30th 2008
Author: Editor

JupiterResearch has come out with a new a new report that shows that local display and search advertising has found a home online and are the leaders amongst the online ad categories experiencing significant growth. According to the US Online Local Advertising Forecast, 2007—2012, released by JupiterResearch, local advertising will increase [...] more...

Why Your Business Needs On And Offline Ads To Survive

Written on: September 19th 2007
Author: Peter Koeppel

A recent study by iProspect and JupiterResearch that looks at the influence of offline channels on online search behavior had some very interesting findings that helped confirm what I suspected - that offline media channels are having a major impact on online searches and online purchase behavior. The study found [...] more...

‘Tis the Season for Search: How to Stay SEM-Focused and Successful During the Holidays

Written on: November 2nd 2006
Author: Clark Barry

During the frenetic weeks leading up to the end-of-year holiday shopping season, it is no secret that companies all over the land tend to ratchet up their marketing budgets, including funds allocated for search marketing. And there’s good reason: JupiterResearch predicts in an October report that online holiday retail sales in [...] more...

JupiterResearch Launches Mobile Marketing Service

Written on: October 23rd 2006
Author: Editor

Online/emerging technologies research firm JupiterResearch today announced the launch of its new Mobile Media & Marketing Research service, which coincides with its new report, “US Mobile Marketing Forecast, 2006 to 2011.” Within the report, JupiterResearch projects that total spending on mobile messaging and display advertising will grow from $1.4 billion [...] more...

Report: Mobile Video Users Say Free is Better

Written on: September 7th 2006
Author: Editor

According to a new study from Internet research company JupiterResearch, mobile users love video on their phones, but don’t want to pay for it. The “Video on Cell Phones” report found that while 11% of mobile phones in consumer hands will be capable of playing video by the end of [...] more...

JupiterResearch Opens Social Marketing Lab

Written on: August 29th 2006
Author: Editor

Capitalizing on the online social networking/user-generated phenomenon, Internet analysis firm JupiterResearch today launched its own social marketing research service. With the aid of best-practice analysis and consumer and executive surveys, JupiterResearch’s Social Marketing research aims to provide marketers and site owners with recommendations on how to profit from the use [...] more...

Report: Search Marketers are Fickle

Written on: August 10th 2006
Author: Editor

Internet research firm JupiterResearch has released a report saying that while search marketing agencies handle the largest amount of paid search spending in the industry (nearly half of marketers outsource), loyalty to an agency is relatively low. This essentially means that marketers are ready to switch agencies at the drop [...] more...

Report: Portals Prepped for Local Ad Boom

Written on: July 7th 2006
Author: Editor

According to a new report released by JupiterResearch, portals have everything they need to take advantage of an increase in local online advertising. The report, entitled, “Local Advertising: Blending Categories to Compete Effectively,” found that anywhere from 1/3 to ½ of local online yellow page searches occur after a user [...] more...

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Media Two’s CEO: Display Ads Are the FutureADOTAS EXCLUSIVE — Media Two is an interactive advertising agency that specializes in display, search engine advertising, design, video ads, [...] more...