jupiter-research



Your Purchases for Sale: Amazon Enters Ring with RTB Advertising

Written on
December 19th 2012
Author
Richard L. Tso

Think about all of the information that the shopping giant Amazon.com has on you – your history of purchases, the friends you send gifts to, even your browsing habits and personal tastes for clothing, books, music, and food through its home grocery delivery service Amazon Fresh. While social networks like ... more...

Searchandise Helps Brands Cut to Front of Online Shopping Line

Written on
September 12th 2008
Author
Kathleen

ADOTAS – The newly re-branded Searchandise Commerce is rarin’ to go. It bills itself as the first eCommerce advertising network specifically designed for manufacturers – and it aims to enable brands to climb the online shopping search results ladder. “What we do is deliver a Google-like opportunity for manufacturers across retail ... more...

Hey, Pre-Roll Ads Aren’t So Bad!

Written on
August 19th 2008
Author
Kathleen

ADOTAS – Pre-roll ads aren’t the no-gos many thought they were, according to new findings from Jupiter Research. In fact, pre-roll ads result in audience loss only about 5% of the time. The report, which focused on Europe, found that Europeans have doubled the time they spend watching TV online in ... more...

Gary Stein Tells It Like It Is

Written on
July 3rd 2007
Author
Eleanne Hattis

Kontera’s marketing manager, Eleanne Hattis and online advertising pundit Gary Stein, were able to sit down and discuss the current state and future of online advertising. Here are excerpts from that dialogue, exclusively for Adotas. What have you been up to since leaving Jupiter Research? Well I continue to look at the ... more...