jumptap
Quick Hits: Zynga Users Decline, NuCaptcha Goes Mobile, AdoTube Opens Production Arm
ADOTAS – The figure making headlines from Zynga’s amended S-1 filing is the 90% drop in profit year-over-year in the second quarter, but apparently the social gaming mainstay was hit by some one-time items. As Business Insider explains, the damning evidence comes in the form of declining monthly user rates [...] more...
iOS-Android Battle at the State Level
ADOTAS – In the battle between iOS and Android, the lines have been drawn. Jumptap‘s latest Mobile STAT (Simple Targeting & Audience Trends) report shows that the red states, especially Texas, California and Florida, fancy Android-based systems while the blue states side with iOS. For now, the [...] more...
Majority of Jumptap Ad Requests Hail From Mobile Browsers
ADOTAS – Through analyzing 10 billion ad requests made to its mobile ad network from 83 million unique users in April, Jumptap reports that 58% of mobile users get content through their browsers rather than ad-supported apps. Nearly 40% more mobile ad requests were from consumers browsing rather than using [...] more...
Got Funds? $25 Million for Jumptap
ADOTAS – Though originally cited last month as a $20 million haul, mobile ad network Jumptap just reported that it actually raised $25 million in a late-stage round of funding that featured participation from existing investors AllianceBernstein, General Catalyst, Redpoint Ventures, Summerhill Ventures, Valhalla Partners and WPP. In addition, several [...] more...
Quick Hits: JumpTap Scores More Investor Cash
ADOTAS – Independent mobile ad network JumpTap can keep up its mad expansion drive — 23 new employees since the beginning of the year — with a fresh $20 million in funding. Mobile ad network Mojiva has summoned nine mobile rich media frontrunners to form the Mojiva Mobile Creative Alliance for showcasing the possibilities of [...] more...
Answers Served: Jumptap’s New VP of Sales Hand
ADOTAS – Less than a quarter into the new year, mobile ad network Jumptap has already added 23 new employees to its team, including Jared Hand, who has spent time in the vice president of sales’ chair for both Gorilla Nation and Clear Channel. Now he’ll take on the same [...] more...
ORMMA Bringing Standards to Mobile Rich Media
ADOTAS – It sounds like some kind of malevolent organization that Bruce Lee will have to infiltrate and destroy using only his furious fists and feet, but ORMMA actually stands for Open Rich Mobile Media Advertising, an effort to create cross-platform mobile rich media standards for in-app advertising. At the heart [...] more...
Apple to End Year With 21% Share of Mobile Ad Market
ADOTAS – Perhaps rumors of Apple’s foundering in the mobile ad market have been grossly exaggerated: researcher IDC estimates the Apple will finish the year with 21% share of the mobile ad market, tying with former champion Google. Even when combined with the share of recent acquisition AdMob, Google’s mobile ad [...] more...
Welcome Aboard: Bell Is New Captain at JumpTap
ADOTAS – A recent study shows that mobile ad networks have a promising future ahead, so suitably Jumptap has brought on board a big name for bigger times. George Bell, veteran of multiple media endeavors and managing director of venture capital firm General Catalyst, will assume the position of CEO [...] more...
Apple Tells Quattro, ‘You’re Mine and Mine Alone!’
When you heard that Quattro was bought by Apple, followed by the iAd unveiling, you knew it was only a matter of time before the mobile ad network went down, especially considering Steve Jobs’ fondness for walled gardens. One announcement after another, including Apple offering iTunes conversion data exclusively through [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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