jumptap



AFAIK: SpotXchange, Federated Media, DG Media Mind, The Weather Company, Viralheat, Integral Ad Science, Tealium, Dailybreak, Undertone, Yieldex

Written on
February 6th 2013
Author
Mike Daly

Here’s what cropped up on our virtual radar this week: SpotXchange, which bills itself as the largest global marketplace of digital video ad inventory, has experienced explosive growth in its video RTB marketplace as the platform saw 10 times the revenue growth and a 596% increase in global bid requests from 2011 ... more...

140 Proof Expands Executive Team to Build on Lead in Social Advertising

Written on
October 2nd 2012
Author
Press Release

SAN FRANCISCO (October 2, 2012) – Social advertising company 140 Proof today announced that it has expanded its leadership team with the appointment of two senior executives. Sean Cowan (pictured right) has been hired to fill the newly created position of Vice President of National Sales.  Michael Cascio (pictured left) has ... more...

Quick Hits: Zynga Users Decline, NuCaptcha Goes Mobile, AdoTube Opens Production Arm

Written on
October 5th 2011
Author
Gavin Dunaway

ADOTAS – The figure making headlines from Zynga’s amended S-1 filing is the 90% drop in profit year-over-year in the second quarter, but apparently the social gaming mainstay was hit by some one-time items. As Business Insider explains, the damning evidence comes in the form of declining monthly user rates ... more...

iOS-Android Battle at the State Level

Written on
August 8th 2011
Author
Bryn Durgin

ADOTAS – In the battle between iOS and Android, the lines have been drawn. Jumptap‘s latest Mobile STAT (Simple Targeting & Audience Trends) report shows that the red states, especially Texas, California and Florida, fancy Android-based systems while the blue states side with iOS. For now, the ... more...

Majority of Jumptap Ad Requests Hail From Mobile Browsers

Written on
May 11th 2011
Author
Gavin Dunaway

ADOTAS – Through analyzing 10 billion ad requests made to its mobile ad network from 83 million unique users in April, Jumptap reports that 58% of mobile users get content through their browsers rather than ad-supported apps. Nearly 40% more mobile ad requests were from consumers browsing rather than using ... more...

Got Funds? $25 Million for Jumptap

Written on
May 5th 2011
Author
Gavin Dunaway

ADOTAS – Though originally cited last month as a $20 million haul, mobile ad network Jumptap just reported that it actually raised $25 million in a late-stage round of funding that featured participation from existing investors AllianceBernstein, General Catalyst, Redpoint Ventures, Summerhill Ventures, Valhalla Partners and WPP. In addition, several ... more...

Quick Hits: JumpTap Scores More Investor Cash

Written on
April 4th 2011
Author
Gavin Dunaway

ADOTAS – Independent mobile ad network JumpTap can keep up its mad expansion drive — 23 new employees since the beginning of the year — with a fresh $20 million in funding. Mobile ad network Mojiva has summoned nine mobile rich media frontrunners to form the Mojiva Mobile Creative Alliance for showcasing the possibilities of ... more...

Answers Served: Jumptap’s New VP of Sales Hand

Written on
March 15th 2011
Author
Gavin Dunaway

ADOTAS – Less than a quarter into the new year, mobile ad network Jumptap has already added 23 new employees to its team, including Jared Hand, who has spent time in the vice president of sales’ chair for both Gorilla Nation and Clear Channel. Now he’ll take on the same ... more...

ORMMA Bringing Standards to Mobile Rich Media

Written on
November 18th 2010
Author
Gavin Dunaway

ADOTAS – It sounds like some kind of malevolent organization that Bruce Lee will have to infiltrate and destroy using only his furious fists and feet, but ORMMA actually stands for Open Rich Mobile Media Advertising, an effort to create cross-platform mobile rich media standards for in-app advertising. At the heart ... more...

Apple to End Year With 21% Share of Mobile Ad Market

Written on
September 27th 2010
Author
Gavin Dunaway

ADOTAS – Perhaps rumors of Apple’s foundering in the mobile ad market have been grossly exaggerated: researcher IDC estimates the Apple will finish the year with 21% share of the mobile ad market, tying with former champion Google. Even when combined with the share of recent acquisition AdMob, Google’s mobile ad ... more...