journalism
Magazines Gotta Change for Tablet Market
ADOTAS – Starting with the launch of the iPad and then bolstered by new Android-based tablets, the tablet market has publishers equally excited about the future of magazines and nervous about their transition to the tablet market. The tablet market is expected to hit 58 million units by 2014, according to [...] more...
Murdoch’s Paywalls Likely to Prove Futile
ADOTAS – Tough luck, Brits — Rupert Murdoch doesn’t want you reading his papers for free online anymore. That’s what you get for making all those Ozzie jokes — whose the shrimp on the barbie now? Paywalls will be effective in June are around News Corp.’s London rags, The Times and [...] more...
What Will Save Journalism? Apparently Not Advertising
ADOTAS – Mark Cuban — digital entrepreneur, chairman of HDNet and vocal owner of the Dallas Mavericks — is notorious for being outspoken and he played to character during his OnMedia 2010 keynote and domination of the obligatory “Lordy, Who Will Save Journalism?!?” panel that opened the second day of [...] more...
AP Keeps Writing, but Google Ain’t Hosting
ADOTAS – If you want the latest coverage from the Associated Press, look no further than… Oh, wait a second — you’ll have to look further than Google News as no AP stories have appeared on the aggregator since Dec. 23. Google News signed a deal to host AP’s content in [...] more...
Google Cedes (Some) Control to News Publishers
ADOTAS – It’s gotten so tedious to listen to news publishers whine about how Google News is killing their business that even Google has gotten tired of it and thrown them a bone — or two. Publishers were always welcome to exclude their content from Google News by filling out a [...] more...
Newsday paywall alienates prized columnist
ADOTAS – While a loud quadrant continues to argue that charging for online content is the only way to save newspapers and magazines (and possibly even journalism as a whole), the possibility that “paywalls” could alienate prized commodities of journalism outposts reared its ugly head over the weekend. Saul Friedman, a [...] more...
Social Media or Bust: News Through the Eyes of Gen Y
ADOTAS — A survey conducted late last year by Pew Research Center demonstrates how the Internet has skyrocketed past newspapers and other sources as a preferred method for young adults to receive their news. More recently The Guardian, one of the UK’s most widely-read publications, also polled young readers around the [...] more...
Online news sites need print, charge for content
ADOTAS — Everybody online keeps saying that papers should go completely online. Heck, I said it when I was working at a newspaper and saw declining advertising revenues slash and burn the newsroom. The problem is that a move like that might eventually work, but it won’t anytime soon. The scant [...] more...
Hyperlocal news and ad dollars
ADOTAS — As newspapers struggle, and close down, local new sites are popping up, whether funded with seed money by non-profit groups or investors. Dozens of companies have been trying to develop the sites less because of a journalistic mission than the lure of local advertisers migrating to the Web. The Kelsey Group [...] more...
Could a Google News Network save journalism?
ADOTAS — There are times when you take a deep bite of the apple and notice something that makes you want to spit it out. At other times – especially recommended while chewing on the thought of an “L-shaped” recovery and the economic equivalent of permanent flat-lining – you might decide [...] more...
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Latest News
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- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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