Jupitermedia has recently been selling off various business segments to focus on JupiterImages, their image serving business. Last September, they sold off their ClickZ and SearchEngineWatch.com news websites as well as the Search Engine Strategies trade show business to UK-based Incisive Media last August.

“If you go back in the last year of Jupitermedia, you’ll see that they’ve been very active in developing new sides of their business in the images business,” said Richard Mead, Managing Director of JupiterMedia’s financial adviser, the Jordan, Edmiston Group. He adds, “…what [Jupitermedia CEO] Alan Meckler has decided as part of his strategy for financing these acquisitions, is to dispose of the non-core businesses.”

“MCG Capital is a publicly quoted investment vehicle—the major shareholder is Goldman Sachs, and they have been long term investors and very smart investors in media assets,” said Mead, “They bought Kagan Research, and they saw the opportunity to merge it with JupiterResearch. Kagan is very well known, and JupiterResearch is very well known. They don’t really overlap, and therefore they strengthen each other’s position.”