jon-leibowitz
FTC Cracks Down on Alleged Spam Text Messages from Affiliate Marketers
The Federal Trade Commission is cracking down on affiliate marketers that allegedly bombarded consumers with hundreds of millions of unwanted spam text messages in an effort to steer them towards deceptive websites falsely promising “free” gift cards. In eight different complaints filed in courts around the United States, the FTC charged [...] more...
Members of Congress Question Whether FTC is Attempting a DNT End-Around
The specter of new federal “Do Not Track” (DNT) legislation and its potential ramifications loom ominously over the digital ad industry. But while Congress is not expected to vote on DNT legislation until at least next year, the Federal Trade Commission (FTC) apparently has already begun to take matters into its [...] more...
Will the FTC’s Online Privacy Framework Satisfy Any Party?
ADOTAS – The Federal Trade Commission’s online privacy framework — outlined by Chair Jon Leibowitz at a press conference last week — seems to walk the fine line of compromise between the desires of online behavioral advertising companies and privacy advocates. However, it’s said that the best compromise is the one [...] more...
The Lows and Highs of FTC Chair Leibowitz’s Privacy Framework Outlay
ADOTAS – It was kind of a shame. Federal Trade Commission Chair Jon Leibowitz’s speech (PDF) last Tuesday at the National Press Club in DC — for an event sponsored by a large posse of privacy advocates publicizing the launch of a report that was supposed to finally dispel the [...] more...
Field Report: Inside the Privacy Event Keynoted by FTC Chair Leibowitz
ADOTAS – Federal Trade Commission (FTC) Chairman Jon Leibowitz delivered the keynote speech at a forum on Internet privacy on Tuesday. He was part of a panel that discussed the protection of consumer data and the tracking of online consumer behavior. The Stanford Law School Center for Internet and [...] more...
Stanford Privacy Research More About Lackluster Site Security Than OBA [UPDATED]
ADOTAS – [UPDATED AT BOTTOM] According to a new study by the Stanford Law School’s Center for Internet and Society, 61% or 113 of Quantcast’s 185 most popular sites sent user names or user IDs (potentially email addresses) to third parties via cookies. And most of it appears to be unintentional — [...] more...
Online Tracking: FTC Chair Leibowitz Needs to Lead by Example
ADOTAS – Yesterday at an event sponsored by a large group of privacy watchdogs (the ACLU, Center for Digital Democracy, Consumer Action, Consumer Federation of America, Consumers Union, Consumer Watchdog, Electronic Privacy Information Center, Privacy Rights Clearinghouse, US PIRG and World Privacy Forum to be exact) called “Yes, They [...] more...
Facebook’s Tracking Cookies and How the FTC Could Shake Off Privacy Fatigue
ADOTAS – Looks like the Facebook legal team is going to have to earn its holiday bonus this year. Five class action lawsuits have been filed against Facebook alleging the company violated wiretap laws by setting tracking cookies that contained user IDs and followed browser behavior on sites integrated with the [...] more...
Though Murky, FTC Has Blogger Disclosure Priorities
ADOTAS – A few weeks ago when asked about some possibly shady endorsin’ by actress Gwyneth Paltrow on her blog, Rich Cleland, associate director of Federal Trade Commission’s advertising division, answered by suggesting that the recently enacted blogger disclosure guidelines operated on a two tier system — celebrities, who get [...] more...
Affiliate Marketing Garners FTC’s Concern
ADOTAS – Jon Leibowitz entered the position of Federal Trade Commission chairman with three priorities: privacy, poverty and health. According to FTC Northeast Region Director Leonard Gordon, who spoke to a packed conference room at the offices of marketing and advertising firm Venable LLP yesterday, the FTC is focused on [...] more...
Spotlight
Six Mistakes You’re Making with Landing PagesADOTAS — Landing pages represent the tipping point for affiliate marketers. When a potential customer reaches a landing page, he [...] more...
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- Four Tips For Success With Cloud-Backed Digital Campaigns June 19th 2013 ADOTAS – Advertising legend David Ogilvy once said, “If it [...] more »
- Infographic: Martini Media and comScore Release Affluent Spending Data June 19th 2013 SAN FRANCISCO AND NEW YORK, June 19, 2013 (ADOTAS) — [...] more »
- Amazon Launches Social Gifting Service to Compete with Facebook Gifts June 19th 2013 ADOTAS — Did you forget that your friend’s birthday is [...] more »
- Upcoming Event and Conference Calendar June 19th 2013 ADOTAS -– Here’s a snapshot of upcoming industry events. Further [...] more »
- Big Data’s Killer App: Mobile RTB June 18th 2013 ADOTAS – As you may have noticed, mobile real-time bidding [...] more »
Features
- Social Media Consultants Have a Vested Pinterest in Your Brand’s Success June 19th 2013
- Four Tips For Success With Cloud-Backed Digital Campaigns June 19th 2013
- Amazon Launches Social Gifting Service to Compete with Facebook Gifts June 19th 2013
- Big Data’s Killer App: Mobile RTB June 18th 2013
- How SMBs Can Keep Up With Mobile Commerce June 18th 2013
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