john-mccarthy



Google Search in Disrepair? Comments From WebMetro’s McCarthy

Written on
January 13th 2011
Author
Gavin Dunaway

ADOTAS – The easy answer is no — Google’s search is not in disrepair. But that doesn’t mean everything’s hunky dory, especially as SEO-gamed junk clutters the search space. Conductor’s Seth Dotterer, 15miles’ Mike Flanagan, Searchmetrics’ Horst Joepen and BrightEdge’s Jim Yu have all contemplated the what lies ahead for search engines ... more...

Defusing a SEO bomb after it goes off

Written on
August 31st 2009
Author
John McCarthy

ADOTAS — At 3 pm on a Friday,  I received a phone call from a public relations agency regarding a crisis management issue. Within a few days, the local press would release a negative story about the agency’s client. Apparently, a former employee was going to air some dirty laundry regarding ... more...

Goldilocks and the 3 eCommerce Clients

Written on
July 27th 2009
Author
John McCarthy

ADOTAS — Once upon a time there were 3 midsized clients that elected to develop their eCommerce websites on a shoestring budget. As Goldilocks tried to market these 3 clients websites using SEO and paid search, she quickly found out their decisions to be…well…frugal is the word that came back ... more...

Trust Me – I’m a Professional … SEO

Written on
June 25th 2009
Author
John McCarthy

ADOTAS — At WebMetro we typically provide SEO Action Plans as part of campaigns. As the name implies, an SEO Action Plan is a strategic plan to achieve the ranking, traffic and return on investment objectives from the SEO campaign. Typically our SEO Action Plans are 90-days in duration, but ... more...

No SEM Value Meals Sold Here

Written on
May 27th 2009
Author
John McCarthy

ADOTAS — The other day I followed up with a company that I spoke to earlier about creating a paid search campaign. This company, located in southern California, is an original equipment manufacturer that primarily sells to other businesses within the state. While this company could sell their products outside of ... more...

Building Brands One Non-Branded Keyword at a Time

Written on
May 1st 2009
Author
John McCarthy

ADOTAS — I never believed search built brands until recently. To me brands are usually built by basic brand pillars or attributes such as service, quality or innovation, yet often comprise critically important differentiation intangibles such as feelings and experiences. These feelings and experiences are developed and communicated by brand advertisements. ... more...