john-federman



Industry Leaders Offer Predictions for 2013 (Part 10)

Written on
January 2nd 2013
Author
Adotas

1 2 3 4 5 6 7 8 9 10   John Federman, CEO, Dailybreak “Brands who invested in social media with a desire to create participation at scale will begin to look to quantify a return on their investment.” “Creating social engagement and participation will become a significant part of every comprehensive media ... more...

Dailybreak Hires Wayne Silverman as Chief Revenue Officer

Written on
December 4th 2012
Author
AdotasWire

BOSTON (December 4, 2012) – Dailybreak, the digital launchpad for products, campaigns and contests, tailored to drive rapid participation at scale, today announced the expansion of its executive team by hiring Wayne Silverman (pictured) as Chief Revenue Officer. Silverman brings over 20 years of experience managing sales, marketing, and business ... more...

Chevrolet Partners with Dailybreak for ‘Home for the Holidays’

Written on
November 29th 2012
Author
Mike Daly

BOSTON (November 28, 2012) – Dailybreak, the digital launchpad for products, campaigns and contests, tailored to drive rapid participation at scale, today announced a partnership with Chevrolet for a “Home for the Holidays” campaign. Through Dailybreak’s unique Challenge engagement unit, Chevy is giving a holiday gift of a brand new ... more...

Paid search and ad network reach

Written on
February 10th 2009
Author
Edward Barrera

ADOTAS — John Federman, president and CEO of Searchandise Commerce, passed along a few words on how to engage buyers by leveraging the collective strength of paid search efficiency and ad network reach: “In recent years, the Web has become the vehicle of choice for consumers researching, pricing and purchasing products ... more...