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john-battelle



Today’s Burning Question: Implications of Yahoo’s Tumblr Acquisition?

Written on
May 20th 2013
Author
Mike Daly

ADOTAS – Today we’ve solicited comments from industry leaders in response to the following Burning Question: “What will be the implications of Yahoo’s acquisition of Tumblr?” Here’s how they’ve responded: “Yahoo! is no stranger to large acquisitions, and its purchase of Tumblr is one that’s actually one of the smaller purchases the company has [...] more...

Brown Steps Down, Battell Steps Back In as Federated Media CEO

Written on
February 28th 2013
Author
AdotasWire

Today Deanna Brown announced she is leaving her role as CEO of Federated Media Publishing (FMP). John Battelle will assume the duties of CEO in addition to his current role as Executive Chairman of the Board. Battelle founded FMP in 2005 and is eager to lead the company as it embraces [...] more...

Federated Media Executives Jump Ship, Swim to Startup LinkSmart

Written on
November 14th 2012
Author
Richard L. Tso

Federated Media announced last Friday that it is closing down its direct display advertising side of the business, laying off 24 employees in the process. Currently with over 180 million monthly unique page views, Federated Media, founded by John Battelle (pictured), is one of the top ad agencies in the [...] more...

Twitter loves Facebook

Written on
March 13th 2009
Author
Edward Barrera

ADOTAS — Some of the winners in Twitter’s February traffic were social networks and entertainment websites. The microblogging (and search) site sent nearly one in five downstream visits to social Networks, and one in five to entertainment websites, according to Hitwise. The top social nets visited after Twitter were Facebook and [...] more...



Spotlight

Six Mistakes You’re Making with Landing PagesADOTAS — Landing pages represent the tipping point for affiliate marketers. When a potential customer reaches a landing page, he [...] more...

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