john-battelle



Preview: The Ins and Outs of ad:tech San Francisco 2014

Written on
March 19th 2014
Author
Richard L. Tso

ADOTAS – The ad tech industry has a lot to talk about — the rise of agency trading desks, exponential growth in programmatic ad buying, the explosion of cross-channel targeting and the Facebook Exchange, among other hot topics. The stage is set for ad:tech San Francisco next week at Moscone West, ... more...

Federated Media Publishing Sells Content Marketing Business to LIN Media

Written on
January 28th 2014
Author
AdotasWire

SAN FRANCISCO, January 28, 2014 (ADOTAS) – Federated Media Publishing, the conversational marketing pioneer and champion of content that fuels the social web, today announced that it has sold its content marketing business and all associated trademarks to LIN Digital Media LLC, a subsidiary of LIN Media (NYSE: LIN). Federated Media’s programmatic media and publisher platform business, originally built ... more...

Today’s Burning Question: Implications of Yahoo’s Tumblr Acquisition?

Written on
May 20th 2013
Author
Mike Daly

ADOTAS – Today we’ve solicited comments from industry leaders in response to the following Burning Question: “What will be the implications of Yahoo’s acquisition of Tumblr?” Here’s how they’ve responded: “Yahoo! is no stranger to large acquisitions, and its purchase of Tumblr is one that’s actually one of the smaller purchases the company has ... more...

Brown Steps Down, Battell Steps Back In as Federated Media CEO

Written on
February 28th 2013
Author
AdotasWire

Today Deanna Brown announced she is leaving her role as CEO of Federated Media Publishing (FMP). John Battelle will assume the duties of CEO in addition to his current role as Executive Chairman of the Board. Battelle founded FMP in 2005 and is eager to lead the company as it embraces ... more...

Federated Media Executives Jump Ship, Swim to Startup LinkSmart

Written on
November 14th 2012
Author
Richard L. Tso

Federated Media announced last Friday that it is closing down its direct display advertising side of the business, laying off 24 employees in the process. Currently with over 180 million monthly unique page views, Federated Media, founded by John Battelle (pictured), is one of the top ad agencies in the ... more...

Twitter loves Facebook

Written on
March 13th 2009
Author
Edward Barrera

ADOTAS — Some of the winners in Twitter’s February traffic were social networks and entertainment websites. The microblogging (and search) site sent nearly one in five downstream visits to social Networks, and one in five to entertainment websites, according to Hitwise. The top social nets visited after Twitter were Facebook and ... more...