joe-apprendi



Google, Yahoo, and Other Industry Leaders Donate IAB.com to IAB

Written on
February 10th 2014
Author
AdotasWire

PALM DESERT, Calif., February 10, 2014 (ADOTAS) – Leading digital advertising and technology companies BrightRoll, Collective, Google, MediaMath, Rubicon Project, sovrn (formerly Federated Media’s programmatic business), Turn and Yahoo announced a charitable donation to the Interactive Advertising Bureau (IAB) of the domain IAB.com, worth $75,000. The companies collectively purchased and presented the domain name certificate to the IAB during ... more...

Industry Leaders Offer Predictions for 2013 (Part 5)

Written on
January 2nd 2013
Author
Adotas

1 2 3 4 5 6 7 8 9 10   James Walker, CEO, Inadco “After years of spending a majority of their Display marketing budgets on generating demand, brand advertisers will start allocating an increasing percentage of their budgets towards capturing some of that demand by utilizing new and innovative solutions for ... more...

Ad networks, too many but still flourishing

Written on
May 6th 2009
Author
Edward Barrera

ADOTAS — Many interactive agencies and advertisers believe there are too many ad networks but continue to use and invest in them. According to an ad network study released by Collective Media, 89 percent of the respondents intend to work with ad networks in 2009, up 5 percent from 2008. Over ... more...