PALM DESERT, Calif., February 10, 2014 (ADOTAS) – Leading digital advertising and technology companies BrightRoll, Collective, Google, MediaMath, Rubicon Project, sovrn (formerly Federated Media’s programmatic business), Turn and Yahoo announced a charitable donation to the Interactive Advertising Bureau (IAB) of the domain IAB.com, worth $75,000. The companies collectively purchased and presented the domain name certificate to the IAB during [...] more...
1 2 3 4 5 6 7 8 9 10 James Walker, CEO, Inadco “After years of spending a majority of their Display marketing budgets on generating demand, brand advertisers will start allocating an increasing percentage of their budgets towards capturing some of that demand by utilizing new and innovative solutions for [...] more...
ADOTAS — Many interactive agencies and advertisers believe there are too many ad networks but continue to use and invest in them. According to an ad network study released by Collective Media, 89 percent of the respondents intend to work with ad networks in 2009, up 5 percent from 2008. Over [...] more...
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- Tyler Burke: Nice article Patrica, and your right 2014 will need more engaging content that can be
- #DailyDigital Quick! Somebody Buy Someone! Anything! | Trey Peden - Digital. Marketing. Management.: [...] It’s Alive! Facebook’s Atlas Ad Server Adds Rich Media API Program I don’t really