jiwire
Quick Hits: TRAFFIQ Taps Datonics, Gannett’s Dubow Resigns, Baynote and Crowd Factory Team Up
ADOTAS – Through a new partnership, clients of media management system TRAFFIQ will now have access to Datonics’ keyword and segment-based behavioral data. Datonics is a spinoff of AlmondNet’s Data Division — read an interview with CEO Michael Benedek about becoming a standalone company. • After announcing a leave of absence on September [...] more...
Welcome Aboard: Brody Bumped Up at AOL as Levick Plans Exit
ADOTAS – Ned Brody is moving up to the position of chief revenue officer and president of AOL Advertising, basically replacing Jeff Levick who will be leaving after a six-week transition period. (Nicholas Carlson over at Business Insider has sources suggesting CEO Tim Armstrong was doing Levick’s job and making [...] more...
Got Funds? $20 Million for JiWire
ADOTAS – Location-based advertising firm JiWire bumped its fundraising total to $45 million with a $20 million Series C round of funding led by Trident Capital with participation from existing investors Comcast Interactive Capital, Draper Fisher Jurvetson, Norwest Venture Partners and Panorama Capital. The latest cash injection will go toward JiWire’s [...] more...
JiWire Gives Itself Location-Based Present With NearbyNow
ADOTAS – JiWire decided to do its shopping before Black Friday, and the location-based marketing firm knew exactly what it wanted: NearbyNow, a local search provider and maker of mobile shopping apps. And it’s pretty cool toy, as NearbyNow offer services that show users current product catalogues, as well as confirm an [...] more...
Tis the Season to Redeem a Mobile Coupon
ADOTAS – It’s looking to be a mighty mobile holiday season since there are more smartphones than ever roaming the U.S. In a recent survey, JiWire found that nearly 90% of smartphone consumers plan to use location-based mobile apps and services during the next few weeks of holiday madness. Mobile coupons [...] more...
Survey Says: Eyeblaster, JiWire and Collective [Updated]
ADOTAS – If I had a dollar for every survey I get these days, well, I’d still need a full-time job but I might be able to afford some Chipotle… Mmmm… Here are some highlights from the best I’ve received lately: – Dwell rate and conversion rate have long participated in [...] more...
Public Wifi Increasingly Accessed Via Mobile Devices
ADOTAS – Call me a snob (you wouldn’t be the first), but stepping into a McDonald’s pains every fiber of my being. Still, the golden arches is tempting me and many other web-enabled mobile device users these days after introducing free wireless Internet in about half of its 30,000 locations, [...] more...
Industry news on partnerships, offerings and reports
ADOTAS — JiWire, AdMob, Offerpal Media and GetFugu had some recent annoucements. Offerpal Media, a virtual currency monetization platform for social applications, online games, virtual worlds, social networks, mobile applications and other social gaming publishers, announced that it has surpassed 100 million unique user accounts in its database, representing more than [...] more...
Can Bundles Save Free Wi-Fi?
A problem has been getting in the way of the free wireless networks being planned for many small and some larger towns across the United States. Many cities have not been able to attract and provide the kind of ad sponsorship that would offset the costs for free services. The [...] more...
Microsoft And JiWire Start Courting
Microsoft has picked a new member of their dodgeball team before Google had a chance to. Enhancing their delivery platform, mobile ad network JiWire has been given the task to deliver ads to municipal WiFi networks in Oakland County, MI and Portland, OR. The company will provide this as well as [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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