jivox



Worried About Ad Blocking? Get L.E.A.N., Not Mean

Written on
February 3rd 2016
Author
Diaz Nesamoney

The L.E.A.N. (Light, Encrypted, Ad-choice supported and Non-invasive) Ads initiative from IAB Tech Labs is perhaps the best attempt at solving the ad-blocking dilemma. How often have you gone to a Web site to see an ad block your view of the page, or waited patiently for a page to load ... more...

Jivox Brings Rich Media Features to Native Ads

Written on
May 20th 2014
Author
Press Release

REDWOOD CITY, Calif., May 20, 2014 (ADOTAS) – Jivox, provider of the leading data-driven ad platform for developing and serving personalized advertising, today announced six new native ad formats that incorporate rich media features for a non-intrusive, highly interactive ad experience for consumers. Powered by Jivox IQ, the company’s award-winning rich media ad ... more...

Jivox Secures $5.8 Million in Series C Funding

Written on
February 4th 2014
Author
Press Release

SAN MATEO, Calif., February 4, 2014 (ADOTAS) – Jivox, the leading multi-screen interactive advertising technology company, today announced that it’s raised $5.8 million in Series C funding.  San Francisco-based Fortisure Ventures led the round with participation by Shah Capital and existing investors Opus Capital and Helion Advisors. The company plans to use this round ... more...

Today’s Burning Question: AOL’s Acquisition Of Adap.tv

Written on
August 7th 2013
Author
Mike Daly

ADOTAS — Having been rumored for months to be headed toward an IPO, Adap.tv was instead acquired today by AOL. “AOL is a leader in online video and the combination of AOL and Adap.tv  will create the leading video platform in the industry,” said Tim Armstrong (pictured, below right), Chairman and Chief Executive Officer of ... more...

Hearst Unveils Native Ad Units for Mobile

Written on
May 29th 2013
Author
Richard L. Tso

ADOTAS — Native ads have been getting a lot of buzz lately as the next evolution of advertising, blurring the lines between promotional and editorial content. While online and mobile display is still witnessing double-digit annual growth, according to recent polls, consumers, and especially teens, are tuning out traditional banners ... more...

Today’s Burning Question: IAB Internet Advertising Revenue Report (Pt. 2)

Written on
April 17th 2013
Author
Mike Daly

ADOTAS (Second of two parts) – Today, we’re asking our esteemed panel of thought leaders the following Burning Question: “What are your thoughts about Tuesday’s IAB announcement that digital advertising revenues climbed to a milestone high of $36.6 billion in 2012?” Here’s how they’ve responded: “These revenue numbers are incredible and a ... more...

Jivox First to Announce Support for Interactive Video Ads on iPad Mini, iPhone 5

Written on
October 31st 2012
Author
Press Release

REDWOOD CITY, CALIF. (October 30, 2012) – Jivox, the leading multi-screen interactive video advertising technology provider, today announced that publishers and agencies using its advertising platform can instantly deliver mobile ads on the newly released Apple iPad mini and iPhone 5, without worrying about technology integration or device compatibility issues. ... more...

Jivox, Federated Media Collaborate to Bring IAB Rising Stars Ad Units to Brands

Written on
October 2nd 2012
Author
Press Release

IAB MIXX/NEW YORK (October 2, 2012) – Jivox, the leading multi-screen interactive video advertising technology provider, today announced it is collaborating with Federated Media Publishing to bring IAB Display Rising Stars ad units to brands that want to amplify their message on Federated Media’s publisher sites. The high-performing ad units’ give ... more...

Jivox and Nielsen Bring TV Metrics to Online Video

Written on
September 19th 2012
Author
Press Release

REDWOOD CITY, CALIF. (September 19, 2012) – Jivox today announced it will integrate Nielsen Online Campaign RatingsTM into its interactive video technology platform. Using campaign audience demographic metrics from Nielsen Online Campaign Ratings and Jivox engagement data, brands can identify who received an intended ad and what demographic segment is ... more...

Jivox Announces Interactive Video Ad Insertion for Mobile Devices

Written on
July 16th 2012
Author
Brian LaRue

ADOTAS – Today at the Interactive Advertising Bureau‘s (IAB) Marketplace conference, interactive video advertising company Jivox announced the availability of interactive video ad insertion for HTTP live streaming on mobile website and apps. The technology is designed to allow publishers and advertisers to insert interactive video ads into live streaming ... more...