Adotas » jim_kukral http://www.adotas.com Where Interactive Advertising Begins Thu, 09 Feb 2012 23:55:23 +0000 en hourly 1 http://wordpress.org/?v=3.1.1 Forge Corporation Buys Blog Marketing Network http://www.adotas.com/2006/07/forge-corporation-buys-blog-marketing-network/ http://www.adotas.com/2006/07/forge-corporation-buys-blog-marketing-network/#comments Thu, 13 Jul 2006 19:06:45 +0000 Sarah Novotny http://www.adotas.com/2006/07/forge-corporation-buys-blog-marketing-network/ Online marketing company Forge Corporation Ltd. has purchased BlogKits, an online marketing network for bloggers. Jim Kukral, former owner of BlogKits, had previously been appointed Forge Corporation’s VP of Branding & Marketing. According to a study by BlogKits, 73% of bloggers accept the use of affiliate links, and 93% of bloggers use AdSense because “it’s easy.”

“Bloggers want control and ease of use. They want to “place it and leave it,” said Kukral in a statement. “The reason bloggers haven’t embraced the standard affiliate networks as a viable model is because those networks don’t specifically cater any offers to bloggers. There’s too much clutter going on. Bloggers don’t want to work that hard. BlogKits eliminates that.”

Kukral will operate Forge Corp’s BlogKits Offerforge Network and will work to add new bloggers and help merchants develop relationships with them.





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