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Offline Ads Influence Bulk Of Search

Written on
August 21st 2007
Author
Sarah Novotny

Recently, JupiterResearch reported results from a study sponsored by iProspect that correlated the offline advertising influence on online search. The study surveyed 2,322 random people from the Ipsos Insight U.S. online consumer panel. The 25 questions asked of the participants included a range of topics such as their attitudes, preferences and [...] more...



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