jeupiterresearch
Offline Ads Influence Bulk Of Search
Recently, JupiterResearch reported results from a study sponsored by iProspect that correlated the offline advertising influence on online search. The study surveyed 2,322 random people from the Ipsos Insight U.S. online consumer panel. The 25 questions asked of the participants included a range of topics such as their attitudes, preferences and [...] more...
Spotlight
Mobile to the RescueADOTAS EXCLUSIVE — The industry is still wary about mobile advertising — does it work, how significant is the ROI [...] more...
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