jerry-yang
Quick Hits: RTB Will Hit $6 Billion in Global Spend in 2015
ADOTAS – According to a new report by IDC and PubMatic prepared in advance of the latter’s Fourth Annual Ad Revenue Conference, global spending through real-time bidding is forecast to hit $6 billion by 2015 — $5 billion of that will be from the U.S., a 71% growth over current spend as [...] more...
New Yahoo CEO Must Be Willing To Do Microsoft Deal
To impress shareholders, Yahoo Inc’s next chief executive needs just one qualification: the willingness to do a deal with Microsoft Corp. That’s because this remains Yahoo’s best option, short of a dramatic turnaround plan, analysts said. But if Microsoft does eventually buy Yahoo, shareholders should brace themselves for a price far lower [...] more...
New Yahoo Election Tally Reveals Big Protest Vote
Yahoo Inc. on Tuesday released a recount of the vote for its board that revealed a strong protest vote against five of nine directors, including Chief Executive Jerry Yang. The Internet company said revised vote tallies showed 33.7% of votes withheld for Yang, the company’s co-founder, or more than twice the [...] more...
Yahoo Profit Down, Outlook Intact; CEO Set To Stay
Yahoo Inc.’s net profit fell 19% but investors took heart that it did not change its outlook despite a weakening U.S. economy and the distraction of Microsoft Corp.’s failed takeover bid. Shares of the Internet company, which just settled a proxy battle with activist investor Carl Icahn, rose 2.7% to $21.99 [...] more...
Yahoo Stalls Until Who Knows When
ADOTAS – Today, Yahoo announced its decision to extend the deadline for nominating directors to its board, seeking out more time to investigate alternatives to the buyout offer from Microsoft Corp. The deadline will be extended from March 14 to 10 days after the announcement of the date for Yahoo’s [...] more...
Yang To Microsoft: Drop Dead
ADOTAS – Yahoo sent a letter to its stockholders outlining the reasons Microsoft “significantly” undervalues Yahoo – and why supporting the internet giant’s Feb. 1 $44.6 billion unsolicited takeover bid “is not in the best interests” of stockholders. “We have a huge market opportunity — and are uniquely positioned to capitalize [...] more...
Semel Leaves, Bostock Promoted
Yesterday, Terry Semel stepped down as the chairman of Yahoo, completely cutting his ties to the organization. He resigned from the position of CEO last summer due to pressure from shareholders. The company confirmed that Roy Bostock, another director will take Semel’s place as nonexecutive chairman of the 10-member board, according [...] more...
Yahoo To Cut Hundreds Of Jobs
Yahoo Inc., which has been suffering slow revenue growth, will be laying off hundreds of workers in reports now being released across the net. The company currently employs about 14,000 employees and it has yet to be determined exactly how many people will be losing their jobs. A final decision may [...] more...
Yahoo Execs Dropping Like Bombs
Yahoo has been in a constant state of reorganization lately with the entrance of Jerry Yang and the still not filled exit of CTO Farzad Nazem as well as other positions being shuffled around. Being thrown into the mix is position of CFO for Yahoo’s Network division as current holder of [...] more...
Murdoch Hopes To Switch Out MySpace For Yahoo!
Rupert Murdoch has been known to be predictably unpredictable. Recently Murdoch made a proposal to Yahoo that would exchange the newly purchased social networking site MySpace for a quarter of the shares of Yahoo’s stock. Originally MySpace was bought by News Corp. in 2005 for $580 million, but should Yahoo accept [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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