jeff-smith



Industry Leaders Offer Predictions for 2013 (Part 9)

Written on
January 2nd 2013
Author
Adotas

1 2 3 4 5 6 7 8 9 10 Dan Beltramo, Executive Vice President, Product Leadership, Nielsen “Device technology for advertising on mobile phones unleashes pent up ad dollars by enabling solid ad effectiveness measurement for advertisers.  Location based marketing gets more media coverage but remains in its infancy.” Jeff Smith, SVP, ... more...

Case Study: How Brand Lift Can Do What Its Name Promises

Written on
April 3rd 2012
Author
George H. Simpson

ADOTAS - While the debate continues about the right metrics to use to prove that online works for branding campaigns, some companies have developed ways to measure just how well consumers are “getting” a brand’s message. Vizu Corporation has long maintained that it is important for online advertisers to use ... more...

The Kids Are All Right: Marketing to Millennials

Written on
August 22nd 2011
Author
Jeff Smith

ADOTAS – Marketing to “millennials” — the generation born after 1980 and the first generation to grow up with the Internet — has its unique challenges. Unlike their parents, technology is integrated deeply into their lifestyle, and provides the primary means of staying connected with friends, schools and family. Here ... more...