In addition to tour dates, the page also features downloadable video and pictures from the performances, and a chat room to communicate with other fans. Using MySpace’s built-in localization system, Jeep can alert its MySpace “friends” when the tour is coming to their area. Those who become “friends” with the Jeep Compass page can also receive text messages about shows, last minute changes and unscheduled concerts. Jeep is also creating a Facebook page.
Jeep is promoting the Compass to younger consumers and also wants to emphasize the Compass’s factory sound system. “Through this concert series, we want to reach a new audience who are not traditional Jeep buyers, but a much younger group that makes music a part of its lifestyle,” said Jay Kuhnie, Jeep’s director of communications in a statement.

The MySpace profile will be promoted through online advertising, which will also drive people to the Jeep Compass home page. This is the second online musical tie-in that Jeep has done for the Compass. Last month it created jeepcompasskaraoke.com, which lets users create animated singing avatars and share them with friends.

The Compass is priced in the $20,000 range, and is aimed squarely at SUV drivers under 30. “These younger buyers are marketing savvy consumers who are passionate about their fashion, music, entertainment and sports,” said Jay Kuhnie, Jeep’s director of communications in a statement, “Having a piece of Jeep fun, freedom and adventure is exciting and inspirational for them.”

Jeep is also putting together a Jeep channel on YouTube, and advertising on social networks like MySpace and Facebook. It’s also sponsoring a station on Yahoo Music. But instead of running ads to promote the karaoke site, DaimlerChrysler, Jeep’s parent company, sent out 50,000 emails to people who had opted in to receive Jeep Compass information.