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Super Bowl Ads on Social Media: The Winners and Losers

Written on
February 4th 2013
Author
Adotas

This year’s Super Bowl ads with the most online mentions across the social web were Go Daddy, Doritos and Volkswagen, according to social media intelligence company, NetBase. But the commercial with the most positive chatter was Best Buy (followed by Taco Bell), while the most negative was for Go Daddy (only 15% [...] more...

Jeep Promoting Compass Tour on MySpace

Written on
August 17th 2006
Author
Sarah Novotny

Jeep has begun the next phase in its online campaign promoting the Jeep Compass SUV. Jeep has created a MySpace page where visitors can listen to music and track the location of its “Uncharted: The Jeep Compass Music Tour,” which features 8 emerging musical artists and the Jeep Compass. In addition [...] more...

Jeep Drives Over Viral

Written on
July 25th 2006
Author
Sarah Novotny

As the first wave of a multimedia campaign promoting the Jeep Compass SUV, Jeep is going viral, launching a site called jeepcompasskaraoke.com, where visitors can create an Oddcast-powered singing avatar. Users sing into a phone or a computer mic as words scroll across the site. Once their voice file is [...] more...



Spotlight

Take the Display Advertising Survey for the Chance to Win a Jawbone Jambox!ADOTAS – Industry discussions about cookies, privacy and the impact on display advertising have been frequent — and, in some [...] more...

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