Adotas

Where media buyers start online





japan



CCI & CheckM8 Take Over Japan

Written on
October 30th 2007
Author
Editor

CheckM8 and Cyber Communications (CCI) have announced a major expansion of their partnership that could affect the ad technology platform publishers in Japan will choose. Japan is one of the fastest growing online populations worldwide. It is second only to the U.S. in size for the online ad industry. The two [...] more...

Will Japan Pull Online Ads?

Written on
October 5th 2007
Author
Editor

Japan is angry. They are angry that illegal copies of movies and music are being sold and advertised online and they are doing something about it. A proposal has been written to the subcommittee of the Council for Cultural Affairs which asks for a revision of copyright law. The Japan Times [...] more...

Former Livedoor Chief Gets 2 ½ Years

Written on
March 16th 2007
Author
Editor

The verdict came in this morning from Japan. Former Livedoor CEO Takafumi Horie has been found guilty of securities fraud and sentenced to two-and-a-half years in prison. His defense team immediately appealed the decision. Throughout the trial, Horie, who pleaded not guilty, claimed that he had been framed. The trial, which [...] more...

Japan Braces for Livedoor Verdict

Written on
March 15th 2007
Author
Editor

Japan is holding its breath as Takafumi Horie, former CEO of Internet conglomerate Livedoor, awaits his fate from a Japanese court system known for returning guilty verdicts. Horie was arrested in January 2006 for alleged securities fraud. Unlike the rest of Japan’s be-suited business class, Horie was known in Japan for [...] more...

Japanese Carrier, McDonalds to Offer Mobile Electronic Payments

Written on
February 27th 2007
Author
Editor

As the result of a $2.48 million joint venture between Japanese cell phone provider NTT DoCoMo and McDonalds, Japanese restaurant-goers will soon be able to buy burgers through their phones. The electronic marketing service is powered by DoCoMo’s Osaifu-Keitai e-wallet system, which lets users use their mobile phones as credit cards, [...] more...

Avenue A | Razorfish Enters Japan

Written on
January 16th 2007
Author
Editor

With a heavy investment in Digital Palette, a subsidiary of Japanese marketing service Dentsu, Avenue A | Razorfish has all but secured its beachhead in the Japanese market. The investment makes Avenue A the second largest shareholder in Digital Palette after Dentsu itself. Consequently, Digital Palette will now offer its digital [...] more...

Japanese Online Mall Plans US Expansion

Written on
January 11th 2007
Author
Editor

Rakuten, one of Japan’s largest online shopping destinations, has announced its intent to expand services into the US, Europe and China. “We need to go overseas,” president Hiroshi Mikitani told Kyodo News, saying that he expects the number of online shoppers in Japan to begin decreasing due to the country’s low [...] more...

Baidu Turning Japanese

Written on
December 4th 2006
Author
Editor

Baidu, one of China’s leading Internet search companies, has announced its intention to break into the Japanese market next year after six months of Japanese language search technology studies. “We believe that our proven strength in non-English language search, the high internet penetration in Japan, as well as similarities between the [...] more...

Advertising.com Breaches Japanese Online Ad Market

Written on
November 21st 2006
Author
Editor

With the ink barely dried, AOL-owned Advertising.com today announced a deal with Mitsui & Co., Ltd. to create a new joint venture that will serve Japan’s large online advertising market. Operating under the name Advertising.com Japan, the venture will operate the leading performance-based online ad network in Japan, which apparently [...] more...

Japan Initiates YouTube Copyright Crackdown

Written on
October 20th 2006
Author
Editor

YouTube, the newest member of the Google family that has been hounded by experts for its failure to control the posting of copyrighted material, has cleaned house, axing nearly 30,000 video clips at the behest of The Japan Society for Rights of Authors, Composers and Publishers (JASRAC). JASRAC represents 23 [...] more...



Spotlight

Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...


Adotas Partnership