james-bond
The Top 5 New Video Ads: Snickers, Pepsi, HUVr, Hugo Boss
ADOTAS – Godzilla waterskis, Tony Hawk floats and a blogger has a heart attack. Yep, it’s just another bizarre week in Adland. But which ads have been rising up the chart this week? Which commercials have been lighting up the Open Web? Here are our fab five. Enjoy! 5. Pepsi MAX, ‘Test Drive ... more...
Six Tenets to Cross-Platform Engagement
Cross-platform media strategy is rising through the ranks to create new ways of engaging with audiences. This is what I do for a living, and love it, but I can understand why it’s a huge headache and often times, a sunk cost or “experiment.” Often times, the core strategy is ... more...
Spotlight
Streaming: A Paradigm Shift
Q: It was recently reported that Netflix subscriptions have surpassed cable subscriptions. What does this mean for advertisers? How ... more...
Latest News
- Nielsen & Clypd Collaborate on Audience-Based Buying September 22nd 2017 The collaboration will enable execution and posting on media buys ...more »
- Advertisers: Upfront/Newfront Needs To Address Critical Audience Issues September 21st 2017 More high-level advertisers are coming to the Upfront and Digital ...more »
- IAB Tech Lab Launches Blockchain Advertising Working Group September 20th 2017 IAB Tech Lab kicked off a Blockchain Working Group with ...more »
- How CPG Brands Can Harness Personalization to Engage Consumers September 19th 2017 I have recently spoken to many CMOs and Chief Digital ...more »
- Chrome Announces Unified Autoplay–What does it really mean for your ad? September 18th 2017 Autoplay will only be allowed when the media itself doesn’t ...more »
- Videology Saves Advertisers Billions, Blocking Beaucoup Bots; Braavo Capital Closes $70M to Fuel Mobile App Growth; More… September 15th 2017 Videology Saves Advertisers Billions of Dollars Using White Ops, Blocking ...more »
- More Data, More Problems: Trust, Transparency & Targeting in 2017: Bazaarvoice + AdAge Report September 14th 2017 A joint study from Bazaarvoice and Ad Age research ...more »
Features
- Advertisers: Upfront/Newfront Needs To Address Critical Audience Issues September 21st 2017
- How CPG Brands Can Harness Personalization to Engage Consumers September 19th 2017
- More Data, More Problems: Trust, Transparency & Targeting in 2017: Bazaarvoice + AdAge Report September 14th 2017
- High impact units/HTML5 and IAB’s New Ad Portfolio September 12th 2017
- How the AI Revolution Leads to Innovation in the Ad World September 7th 2017
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What will be the most important vertical in online advertising in 2016?
- Mobile (53%, 284 Votes)
- Programmatic (26%, 137 Votes)
- Video (21%, 112 Votes)
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