james-bond
The Top 5 New Video Ads: Snickers, Pepsi, HUVr, Hugo Boss
ADOTAS – Godzilla waterskis, Tony Hawk floats and a blogger has a heart attack. Yep, it’s just another bizarre week in Adland. But which ads have been rising up the chart this week? Which commercials have been lighting up the Open Web? Here are our fab five. Enjoy! 5. Pepsi MAX, ‘Test Drive ... more...
Six Tenets to Cross-Platform Engagement
Cross-platform media strategy is rising through the ranks to create new ways of engaging with audiences. This is what I do for a living, and love it, but I can understand why it’s a huge headache and often times, a sunk cost or “experiment.” Often times, the core strategy is ... more...
Spotlight
Crossing the Channel Part 3: Ad Viewability as the New Currency
As you may recall, in our first installment of Crossing the Channel, we examined the display ecosystem from a bird’s-eye ... more...
Latest News
- Sizmek’s Picks: Ads of the Week March 2-6 March 6th 2015 Is it an ad or a game? Are you the ...more »
- Global Ad Spend Tops Half a Trillion Dollars March 6th 2015 The global advertising market surpassed a half-trillion USD in 2014 ...more »
- Fraudlogix: Fraudulent Traffic Correlates with Lousy Conversion Rates From Human Traffic March 6th 2015 According to research from Fraudlogix, sites with greater than 9% ...more »
- Programmatic Advertising 101…and beyond March 6th 2015 AdNews Australia offers a quick look at programmatic today and ...more »
- adMobix Adds 4 SSP Providers & Support of Native Ads on Mobile March 5th 2015 adMobix, a provider of mobile marketing and technology solutions for ...more »
- Ultra-Targeted Mobile Ads Are Here March 5th 2015 xAd, a New York tech company, can now target ...more »
- News Bits: Instagram Carousel Ads; gShift launches custom dashboards; More March 5th 2015 Instagram helps brands share stories through imagery. And since launching ...more »
Features
- Sizmek’s Picks: Ads of the Week March 2-6 March 6th 2015
- Programmatic Advertising 101…and beyond March 6th 2015
- The Power of Customer Success Software March 5th 2015
- FBX Cleans House–Sort Of: Shadow Access Allowed for Some March 4th 2015
- GSMA (Groupe Speciale Mobile Association) Sees Mobile Booming by 1 Billion New Subscribers March 2nd 2015
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What will be the most important vertical in online advertising in 2015?
- Mobile (53%, 284 Votes)
- Programmatic (26%, 137 Votes)
- Video (21%, 112 Votes)
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