james-bond
The Top 5 New Video Ads: Snickers, Pepsi, HUVr, Hugo Boss
ADOTAS – Godzilla waterskis, Tony Hawk floats and a blogger has a heart attack. Yep, it’s just another bizarre week in Adland. But which ads have been rising up the chart this week? Which commercials have been lighting up the Open Web? Here are our fab five. Enjoy! 5. Pepsi MAX, ‘Test Drive ... more...
Six Tenets to Cross-Platform Engagement
Cross-platform media strategy is rising through the ranks to create new ways of engaging with audiences. This is what I do for a living, and love it, but I can understand why it’s a huge headache and often times, a sunk cost or “experiment.” Often times, the core strategy is ... more...
Spotlight
Centriply Begins Licensing Its Proprietary Big Data: Retains Venture Development Center to Lead Effort
Centriply, a demand-side targeted TV platform for advertisers, announced that it will begin licensing its proprietary Big Data sets for ... more...
Latest News
- If It Can’t Be Measured, It Can’t Be Improved: The Ongoing Case for Performance in Digital September 29th 2016 According to IAB, the share of performance-based advertising as a ...more »
- Videa Debuts Supply-Side Automated TV Advertising Platform September 29th 2016 Private Marketplace Provides Stations, Agencies and Brands with a Simplified ...more »
- Now Available: CIMM Study–”Best Practices in Cross-Device & Cross-Channel Identity Measurement” September 28th 2016 A study being issued today by The Coalition for Innovative ...more »
- New Neuroscience Study Shows How Mobile Users Actually Respond to In-App Ads September 27th 2016 MediaBrix, True Impact, and Neurons Inc., Get Inside Mobile User’s ...more »
- What is value exchange and how is it an answer to ad blocking and fraud? September 27th 2016 An Adotas Q&A with Mitchell Reichgut, CEO of Jun ...more »
- Nielsen Total Audience Report Asks: With Nearly Unlimited Content Options, How Many Do Consumers Really Use? September 26th 2016 For consumers, having content options is no longer a luxury, ...more »
- Advertiser Perceptions Report: 2016 Upfront/NewFronts Have Renewed Influence On Advertiser Spending September 26th 2016 Advertiser Perceptions finds new priority on live presentations, heightened interest ...more »
Features
- If It Can’t Be Measured, It Can’t Be Improved: The Ongoing Case for Performance in Digital September 29th 2016
- What is value exchange and how is it an answer to ad blocking and fraud? September 27th 2016
- Advertiser Perceptions Report: 2016 Upfront/NewFronts Have Renewed Influence On Advertiser Spending September 26th 2016
- Going Native: What Makes It Work, What Makes It Fail September 22nd 2016
- 3 Steps for Evaluating the Best Results Across Retargeters September 20th 2016
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What will be the most important vertical in online advertising in 2016?
- Mobile (53%, 284 Votes)
- Programmatic (26%, 137 Votes)
- Video (21%, 112 Votes)
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