ivr-technology



Beyond Call Tracking: Call Marketing Automation Delivers the ROI

Written on
February 26th 2013
Author
Jason Spievak

U.S. businesses spend more than $300 billion on advertising each year, but only about 15% of that is spent on online advertising. The other quarter trillion dollars is spent each year not to drive a click but to drive a store visit or a phone call – tens of billions ... more...