it
You Can’t Spell Marketing Without “IT”
ADOTAS EXCLUSIVE - Unlike their predecessors, marketers today are faced with a growing array of options when it comes to putting together an effective marketing campaign. What should be the balance of offline and online activities? For online, what specific options should marketers be looking at? Perhaps it’s a new [...] more...
ITtoolbox Adds Demographic Targeting
ITtoolbox has announced the launch of ITtoolbox Demographic Targeting. The integration of the new technology to this online community, which enables professional IT knowledge-sharing, offers advertising partners the ability to target their display advertisements to more specific members of the IT community. There are more than 1.5 million unique visitors [...] more...
2-Minute Explainer Hooks Prospective Online Marketers
Many companies are utilizing 2-Minute Explainers to sell their marketing messages to online consumers. These brief Flash presentations attract perspective online buyers by delivering information about specific products. Developed by Business Information Graphics, a New York B2B marketing communications firm, these presentations hook the consumer on web landing pages [...] more...
Features
- Mobile to the Rescue December 2nd 2008
- Ideas On Effective Management December 2nd 2008
- Quality Video: DIY (Cheap) or Else December 1st 2008
- Will Widget Channel Be Tuned In? November 26th 2008
- Internet Vs. TV Smackdown: Friends or Foes? November 25th 2008
Spotlight
Mobile to the RescueADOTAS EXCLUSIVE — The industry is still wary about mobile advertising — does it work, how significant is the ROI [...] more...
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- FCC To Mull Free Internet Plan December 2nd 2008
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