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Infusionsoft Releases Latest Sales/Marketing Services for Small Businesses

Written on
April 2nd 2012
Author
Brian LaRue

ADOTAS - Today, at its Infusioncon conference and meetup for users of its wares, sales and marketing automation software provider Infusionsoft announced the newest version of its software for small businesses, which it calls an “all-in-one” service designed to lead the user through the selling and marketing process. That new ... more...

DataXu Study: Marketers Embrace Digital Space, Don’t Know How to Manage the Data

Written on
March 28th 2012
Author
Brian LaRue

ADOTAS – Digital marketing management platform provider DataXu released the results of its 2012 Digital Marketing 2.0 Study, which gauged the sentiment of over 300 marketing executives about the data resources available to them and their teams’ ability to use that data to their business advantage. (Social media consultancy Human ... more...

Manage Your Site’s Tags for Better Business

Written on
December 9th 2011
Author
Paul Cook

ADOTAS – Managing a website’s tags — used for various campaigns such as web analytics, email, search, ad servers, online testing, behavioral targeting and social media — is a costly and complex affair. But most companies don’t realize just how much their business can be hurt by not properly implementing or managing those ... more...

Spiceworks Makes Space for Vendors on IT Social Network

Written on
March 4th 2011
Author
Gavin Dunaway

ADOTAS -Who said B2B marketing and social networking didn’t mix? Spiceworks, a social business network for IT professionals, has launched Vendor Pages — basically the equivalent of a Facebook fan page or LinkedIn company page, only Vendor Pages are aimed at technology companies that want to engage with the 1.3 ... more...

You Can’t Spell Marketing Without “IT”

Written on
May 29th 2008
Author
Gaston Legorburu

ADOTAS EXCLUSIVE – Unlike their predecessors, marketers today are faced with a growing array of options when it comes to putting together an effective marketing campaign. What should be the balance of offline and online activities? For online, what specific options should marketers be looking at? Perhaps it’s a new ... more...

ITtoolbox Adds Demographic Targeting

Written on
July 12th 2006
Author
Sarah Novotny

ITtoolbox has announced the launch of ITtoolbox Demographic Targeting. The integration of the new technology to this online community, which enables professional IT knowledge-sharing, offers advertising partners the ability to target their display advertisements to more specific members of the IT community. There are more than 1.5 million unique visitors ... more...

2-Minute Explainer Hooks Prospective Online Marketers

Written on
April 28th 2006
Author
Sarah Novotny

Many companies are utilizing 2-Minute Explainers to sell their marketing messages to online consumers. These brief Flash presentations attract perspective online buyers by delivering information about specific products. Developed by Business Information Graphics, a New York B2B marketing communications firm, these presentations hook the consumer on web landing pages ... more...