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You Can’t Spell Marketing Without “IT”

Written on: May 29th 2008
Author: Gaston Legorburu

ADOTAS EXCLUSIVE - Unlike their predecessors, marketers today are faced with a growing array of options when it comes to putting together an effective marketing campaign. What should be the balance of offline and online activities? For online, what specific options should marketers be looking at? Perhaps it’s a new [...] more...

ITtoolbox Adds Demographic Targeting

Written on: July 12th 2006
Author: Editor

ITtoolbox has announced the launch of ITtoolbox Demographic Targeting. The integration of the new technology to this online community, which enables professional IT knowledge-sharing, offers advertising partners the ability to target their display advertisements to more specific members of the IT community. There are more than 1.5 million unique visitors [...] more...

2-Minute Explainer Hooks Prospective Online Marketers

Written on: April 28th 2006
Author: Editor

Many companies are utilizing 2-Minute Explainers to sell their marketing messages to online consumers. These brief Flash presentations attract perspective online buyers by delivering information about specific products. Developed by Business Information Graphics, a New York B2B marketing communications firm, these presentations hook the consumer on web landing pages [...] more...