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Aegis Bets on Strong Growth in Malaysia, Buys IF

Written on
October 27th 2008
Author
Kathleen

ADOTAS – Marketing communications conglom Aegis Group continues its global march with the purchase of Malaysian digital ad agency IF. Financial terms weren’t disclosed, but Aegis noted that IF’s assets were valued at about $154,000. IF was founded in 2002 and specializes in creative, multimedia design and build, and online media [...] more...

Isobar Gobbles Up Search Specialist Globlet

Written on
June 20th 2008
Author
Kathleen

ADOTAS – Marketing communications company Aegis Group Plc. has snapped up Thailand’s leading search specialist Globlet for about $197,552, the company said today. Aegis’ Isobar unit will re-brand Globlet as iProspect Thailand. Globlet will be part and parcel of Isobar’s iProspect, which specializes in search engine marketing. Isobar already has a [...] more...

Isobar Buys AdWatch, Russia’s Top Shop

Written on
June 5th 2008
Author
Kathleen

ADOTAS – Aegis has snapped up AdWatch in Russia, making its digital marketing unit, Isobar, the country’s premier online media company. Isobar is already the world’s biggest digital ad service network, and the move into Russia, a rapidly growing emerging market, highlights the U.K. company’s strategic smarts. Russia is poised to [...] more...

Surround Sessions Attract Blue Lithium and Isobar

Written on
July 16th 2007
Author
Editor

Personal Life Media, a podcast network, has created a partnership with an ad insertion company called Podbridge. Together, the companies will offer advertisers a new ad format called “Surround Sessions”. This format adds mid-roll to post- and pre-roll video and audio spots. The network has extended the availability of “Surround Sessions” [...] more...

Aegis Acquires Bluestreak. DoubleClick Shakes In Their Boots

Written on
June 26th 2007
Author
Editor

Sarah Fay, U.S. president of Isobar, Aegis’ digital network claims that DoubleClick should not be worried about the acquisition of Bluestreak…yet. “Buying Bluestreak does not affect our global deal with DoubleClick, but I’d like them to know that we have alternatives now,” said Fay. The acquisition revolution has nearly eradicated the existence [...] more...

Results Are In: Aegis And WPP On Top

Written on
June 22nd 2007
Author
Editor

In a survey put out by RECMA, a Paris-based agency billings researcher, Aegis Group and WPP Group top the digital agency ranks. Aegis accounted for 28% of all digital media personnel in six holding companies and eight countries surveyed. The London-based company has a digital staff of 1,400 worldwide. The WPP’s GroupM [...] more...

Isobar Global Network Rolls Out Search Marketing Tool

Written on
September 27th 2006
Author
Editor

Isobar, a global network of digital marketing agencies and subsidiary of Carat, has released a proprietary, search engine bidding agent known as iSEBA. With its functionality and ability to generate results in paid search marketing, the tool has been utilized by Isobar agencies to service clients in Australia, France, Greater [...] more...

Will CPA Stamp Out CPM? Industry Pros Argue Why Per Action Makes a Better Impression

Written on
August 28th 2006
Author
Kiran Aditham

It all began with a healthy debate on IM regarding one of the online ad industry’s most consistent quandaries. Only this time around, the dialogue was punctuated with the statement, “CPA will dominate metrics in 2010, brand advertising will die out.” Was this a new twist to the tale, or [...] more...

ADOTAS Conversations: Sarah Fay, President, Isobar US

Written on
April 13th 2006
Author
Kiran Aditham

It would be almost an understatement to say that plenty of women are taking more active leadership roles within the interactive space. But while the field is now saturated with top execs of the female persuasion, a few names stick out of the pile, including Isobar US President Sarah Fay. An [...] more...


Spotlight

Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...

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