isobar
Aegis Bets on Strong Growth in Malaysia, Buys IF
ADOTAS – Marketing communications conglom Aegis Group continues its global march with the purchase of Malaysian digital ad agency IF. Financial terms weren’t disclosed, but Aegis noted that IF’s assets were valued at about $154,000. IF was founded in 2002 and specializes in creative, multimedia design and build, and online media [...] more...
Isobar Gobbles Up Search Specialist Globlet
ADOTAS – Marketing communications company Aegis Group Plc. has snapped up Thailand’s leading search specialist Globlet for about $197,552, the company said today. Aegis’ Isobar unit will re-brand Globlet as iProspect Thailand. Globlet will be part and parcel of Isobar’s iProspect, which specializes in search engine marketing. Isobar already has a [...] more...
Isobar Buys AdWatch, Russia’s Top Shop
ADOTAS – Aegis has snapped up AdWatch in Russia, making its digital marketing unit, Isobar, the country’s premier online media company. Isobar is already the world’s biggest digital ad service network, and the move into Russia, a rapidly growing emerging market, highlights the U.K. company’s strategic smarts. Russia is poised to [...] more...
Surround Sessions Attract Blue Lithium and Isobar
Personal Life Media, a podcast network, has created a partnership with an ad insertion company called Podbridge. Together, the companies will offer advertisers a new ad format called “Surround Sessions”. This format adds mid-roll to post- and pre-roll video and audio spots. The network has extended the availability of “Surround Sessions” [...] more...
Aegis Acquires Bluestreak. DoubleClick Shakes In Their Boots
Sarah Fay, U.S. president of Isobar, Aegis’ digital network claims that DoubleClick should not be worried about the acquisition of Bluestreak…yet. “Buying Bluestreak does not affect our global deal with DoubleClick, but I’d like them to know that we have alternatives now,” said Fay. The acquisition revolution has nearly eradicated the existence [...] more...
Results Are In: Aegis And WPP On Top
In a survey put out by RECMA, a Paris-based agency billings researcher, Aegis Group and WPP Group top the digital agency ranks. Aegis accounted for 28% of all digital media personnel in six holding companies and eight countries surveyed. The London-based company has a digital staff of 1,400 worldwide. The WPP’s GroupM [...] more...
Isobar Global Network Rolls Out Search Marketing Tool
Isobar, a global network of digital marketing agencies and subsidiary of Carat, has released a proprietary, search engine bidding agent known as iSEBA. With its functionality and ability to generate results in paid search marketing, the tool has been utilized by Isobar agencies to service clients in Australia, France, Greater [...] more...
Will CPA Stamp Out CPM? Industry Pros Argue Why Per Action Makes a Better Impression
It all began with a healthy debate on IM regarding one of the online ad industry’s most consistent quandaries. Only this time around, the dialogue was punctuated with the statement, “CPA will dominate metrics in 2010, brand advertising will die out.” Was this a new twist to the tale, or [...] more...
ADOTAS Conversations: Sarah Fay, President, Isobar US
It would be almost an understatement to say that plenty of women are taking more active leadership roles within the interactive space. But while the field is now saturated with top execs of the female persuasion, a few names stick out of the pile, including Isobar US President Sarah Fay. An [...] more...
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Latest News
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- Viacom Accuses Google; Testing Digital Millennium Copyright Act March 19th 2010 Viacom has accused Google of turning a blind eye to [...] more »
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- IAB’s Video Standards Tackled By ADTECH March 18th 2010 ADOTAS – ADTECH, a part of AOL Advertising and an [...] more »
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Features
- Growing Pains March 19th 2010
- For Better or For Worse? March 18th 2010
- Yahoo! Wants to Get More Personal March 17th 2010
- Creative Considerations for the iPad March 16th 2010
- Amazon Leaves Colorado Affiliates Out in the Cold March 12th 2010
Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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