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iq_interactive



IQ Interactive Promotes Impending Doom

Written on
March 20th 2006
Author
Editor

IQ Interactive has produced a new microsite for The Weather Channel’s “It Could Happen Tomorrow” television program. The show uses natural disaster modeling and details possible disasters from the eruption of Mt. Rainier, to an 8.0 earthquake in San Francisco, to a category 3 hurricane in New York City. The [...] more...

Royal Caribbean Sets Sail with Rich Media Magazine

Written on
March 14th 2006
Author
Editor

Yesterday, cruise line Royal Caribbean International launched a new email publication, called Explorer. They’re calling it a video magazine, and Royal Caribbean believes it is the first publication of its kind in the cruise industry. Created with rich media interactive agency IQ Interactive and ad agency Arnold Worldwide, Explorer features [...] more...

Are You Out of Shape Online? Try a Little Exercise

Written on
February 17th 2006
Author
Tony Quin

Try a little exercise. Go to three of your favorite websites, read an article in each and then write down the ads you can remember that you saw. I realize that this is not very scientific, but I think you will be left with the impression that you were fairly [...] more...

Mobile Marketing: Is the Machine Fueled by Hope or Hype?

Written on
February 1st 2006
Author
Kiran Aditham

Two weeks ago, I focused on the recent explosion of mobile TV and its related products. While I only hinted on the viability of advertising within this burgeoning on-the-go medium, a recent news release from mobile marketing technology provider iLoop Mobile urged me to explore the advertising side further. For the [...] more...

Switching Channels: IQ Interactive Brings TV to Life Online

Written on
January 16th 2006
Author
Kiran Aditham

Talk to almost any established online media executive about their background nowadays, and they’re bound to tell you that they got their start in the print world. But not Tony Quin (left). The London-born, Atlanta-based advertising vet earned his stripes in television, producing pilots for the likes of NBC and [...] more...


Spotlight

Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...

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