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ipsos-mendelsohn



Rich People Read More Online, Use Mobile To Access Net

Written on
September 3rd 2008
Author
Kathleen

ADOTAS – Good news for online advertisers trying to reach people with bank: affluent readers spend about 22 hours a week online (up from 10.7 in 2003), according to a survey by Ipsos Mendelsohn first reported in AdAge. Affluence is defined as those making more than $100,000 a year. The wealthiest sector [...] more...



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