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Blended Searches Beat Vertical Searches

Written on
April 7th 2008
Author
Kathleen

ADOTAS – Search engine users are more likely to be click away on specialized content within general search results – more so than within vertical search results, a new study found. Search engine marketing firm iProspect today released the iProspect Blended Search Results Study, conducted by JupiterResearch. In the past year, [...] more...

Why Your Business Needs On And Offline Ads To Survive

Written on
September 19th 2007
Author
Peter Koeppel

A recent study by iProspect and JupiterResearch that looks at the influence of offline channels on online search behavior had some very interesting findings that helped confirm what I suspected - that offline media channels are having a major impact on online searches and online purchase behavior. The study found [...] more...

Offline Ads Influence Bulk Of Search

Written on
August 21st 2007
Author
Editor

Recently, JupiterResearch reported results from a study sponsored by iProspect that correlated the offline advertising influence on online search. The study surveyed 2,322 random people from the Ipsos Insight U.S. online consumer panel. The 25 questions asked of the participants included a range of topics such as their attitudes, preferences and [...] more...

ADOTAS Conversations: Sarah Fay, President, Isobar US

Written on
April 13th 2006
Author
Kiran Aditham

It would be almost an understatement to say that plenty of women are taking more active leadership roles within the interactive space. But while the field is now saturated with top execs of the female persuasion, a few names stick out of the pile, including Isobar US President Sarah Fay. An [...] more...

iProspect Says Top Search Results Are Best

Written on
April 11th 2006
Author
Editor

The recently released iProspect Search Engine User Behavior Study, conducted on behalf of the SEM firm by Jupiter Media, reports that not only do 62% of search engine users click on results, but a full 90% click on results that appear within the first three pages. The study’s findings further [...] more...


Spotlight

Media Two’s CEO: Display Ads Are the FutureADOTAS EXCLUSIVE — Media Two is an interactive advertising agency that specializes in display, search engine advertising, design, video ads, [...] more...

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