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Pre-Gaming for the NFL Draft with Sqor, GKV, iProspect
ADOTAS – Here’s a sampling of how online media is gearing up for tonight’s NFL draft. Legendary NFL quarterback Brett Favre (pictured), a three-time MVP and Super Bowl champion with the Green Bay Packers, will offer his exclusive insight into the next generation of NFL stars today in a sneak peak [...] more...
Today’s Burning Question: Reaction to ‘Google Shopping Goes Mobile’
“I believe that the future of mobile commerce/retail distribution is about taking commerce to where people are (within apps and sites they go to today) rather than taking people to commerce destinations. Google’s announcement validates this view. However mobile user behavior is different from desktop users. Users of mobile sites and apps are [...] more...
VIDEO: adidas Learns the Full Value of Mobile
adidas recently worked with iProspect to leverage mobile’s power to reach on-the-go customers. They recognized that in order to build an effective mobile presence, they had to pivot their thinking to understand how mobile drives value beyond mobile commerce, particularly in-store sales on the homepage. To view the full case study, [...] more...
Live Twitter Feed From the Street Fight Summit in NYC
We’ll be tweeting all day (#SFSNYC) from Street Fight Summit 2012, Street Fight’s annual two-day flagship event in New York City. The conference will put a spotlight on some of the most exciting innovations in hyperlocal content, commerce, marketing, and technology. Panels, keynote presentations, fireside chats and debates will address the following topics, among others: [...] more...
Mobile Drives Retail Purchases This Holiday Season
Holiday shopping can be brutal, but this year, millions of shoppers elected to circumvent the mall, breaking out their mobile phones instead. This year, Black Friday and Cyber Monday still proved to be high-transaction days of the year where most companies were able to sneak their way into the black [...] more...
Five Tips to Reach the Mobile Holiday Shopper
For many consumers, the holiday season came early this year, as the iPhone 5 was released and sold more than five million units in the first three days. The release is important to marketers as well, as the larger screen means that there is more real estate for immersive creative [...] more...
iProspect Promotes Kaminski to President, Brokaw to CCO
iProspect, a leading global digital performance agency, is pleased to announce the promotion of Brian Kaminski (pictured) to President, U.S. and JB Brokaw to Chief Client Officer. The promotions come during a period of unprecedented growth for the 1,500-person agency, as it continues to expand its footprint with world-class digital performance [...] more...
iMedia Announces Winners of Its First Agency Awards
ADOTAS – Interactive media and marketing trade publication and event producer iMedia announced the winners of its first iMedia Agency Awards today. Collecting nominations and votes from visitors to the iMedia website and attendees of its sponsored events, the 10-year-old publication granted awards in ten categories. The Agency of the Year [...] more...
Quick Hits: Adometry Launches Attribution Index Scoring/Predicting Campaign Performance
ADOTAS - Adometry has launched the Adometry Attribution Index, which uses the company’s attribution product to grade ad campaign performance and predict which combinations of placement and creative will drive future conversions. Emotional measurement service Affectiva closed a $5.7 million Series B financing round led by WPP’s Kantar Media and Myrian Capital. Social video firm [...] more...
Survey: Brands Appearing Top in Online Search Bought Offline
ADOTAS – I love consumer studies because so read like reports on bizarre cultures with mystifying rituals and traditions … ‘Cause it’s not like the people that wrote the report and conducted the anthropological field surveys are consumers themselves — no, not at all. Searchandise Commerce partnered with iProspect and comScore [...] more...
Spotlight
Take the Display Advertising Survey for the Chance to Win a Jawbone Jambox!ADOTAS – Industry discussions about cookies, privacy and the impact on display advertising have been frequent — and, in some [...] more...
Latest News
- Watch it Live: Xbox Reveal, 5/21 at Noon EDT/10 a.m. PDT May 20th 2013 ADOTAS (via CNET) – Check out CNET’s live coverage of [...] more »
- Today’s Burning Question: Implications of Yahoo’s Tumblr Acquisition? May 20th 2013 ADOTAS – Today we’ve solicited comments from industry leaders in [...] more »
- AFAIK: Poptent, Clear Channel Outdoor, Infusionsoft, Silverpop May 20th 2013 ADOTAS — Here’s what jumped out of my Inbox and [...] more »
- Live Twitter feed from Internet Week New York May 20th 2013 ADOTAS – This year’s Internet Week New York (#IWNY) will [...] more »
- Preview: What’s Happening at Internet Week New York 2013 May 20th 2013 ADOTAS — Digital advertising and technology collide this week as [...] more »
- Report: David Karp sells Tumblr to Yahoo! for $1.1 Billion May 20th 2013 ADOTAS (via New York’s Daily News) — Who wants to [...] more »
- It’s Not Digital – It’s Mobile May 17th 2013 ADOTAS — One of the biggest mistakes advertisers can [...] more »
Features
- Preview: What’s Happening at Internet Week New York 2013 May 20th 2013
- Video from the Westchester Digital Summit May 17th 2013
- Automating Core Processes Can Reduce ‘Little Big Problems’ That Ruin Customer Relationships May 17th 2013
- Unleash the Power of Mobile: 6 Steps to Lead Generation the ‘Iron Man’ Way May 16th 2013
- Who’s Sharing My Brand Images? Why Text-Based Social Media Monitoring Falls Short May 16th 2013
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