Adotas

Where media buyers start online





iprospect



Pre-Gaming for the NFL Draft with Sqor, GKV, iProspect

Written on
April 25th 2013
Author
Mike Daly

ADOTAS – Here’s a sampling of how online media is gearing up for tonight’s NFL draft. Legendary NFL quarterback Brett Favre (pictured), a three-time MVP and Super Bowl champion with the Green Bay Packers, will offer his exclusive insight into the next generation of NFL stars today in a sneak peak [...] more...

Today’s Burning Question: Reaction to ‘Google Shopping Goes Mobile’

Written on
March 14th 2013
Author
Mike Daly

“I believe that the future of mobile commerce/retail distribution is about taking commerce to where people are (within apps and sites they go to today) rather than taking people to commerce destinations. Google’s announcement validates this view. However mobile user behavior is different from desktop users. Users of mobile sites and apps are [...] more...

VIDEO: adidas Learns the Full Value of Mobile

Written on
March 11th 2013
Author
Mike Daly

adidas recently worked with iProspect to leverage mobile’s power to reach on-the-go customers. They recognized that in order to build an effective mobile presence, they had to pivot their thinking to understand how mobile drives value beyond mobile commerce, particularly in-store sales on the homepage. To view the full case study, [...] more...

Live Twitter Feed From the Street Fight Summit in NYC

Written on
January 15th 2013
Author
Tim Sohn

We’ll be tweeting all day (#SFSNYC) from Street Fight Summit 2012, Street Fight’s annual two-day flagship event in New York City. The conference will put a spotlight on some of the most exciting innovations in hyperlocal content, commerce, marketing, and technology. Panels, keynote presentations, fireside chats and debates will address the following topics, among others: [...] more...

Mobile Drives Retail Purchases This Holiday Season

Written on
December 14th 2012
Author
Richard L. Tso

Holiday shopping can be brutal, but this year, millions of shoppers elected to circumvent the mall, breaking out their mobile phones instead. This year, Black Friday and Cyber Monday still proved to be high-transaction days of the year where most companies were able to sneak their way into the black [...] more...

Five Tips to Reach the Mobile Holiday Shopper

Written on
November 20th 2012
Author
Joey Greenstone

For many consumers, the holiday season came early this year, as the iPhone 5 was released and sold more than five million units in the first three days.  The release is important to marketers as well, as the larger screen means that there is more real estate for immersive creative [...] more...

iProspect Promotes Kaminski to President, Brokaw to CCO

Written on
August 28th 2012
Author
PR

iProspect, a leading global digital performance agency, is pleased to announce the promotion of Brian Kaminski (pictured) to President, U.S. and JB Brokaw to Chief Client Officer. The promotions come during a period of unprecedented growth for the 1,500-person agency, as it continues to expand its footprint with world-class digital performance [...] more...

iMedia Announces Winners of Its First Agency Awards

Written on
December 7th 2011
Author
Brian LaRue

ADOTAS – Interactive media and marketing trade publication and event producer iMedia announced the winners of its first iMedia Agency Awards today. Collecting nominations and votes from visitors to the iMedia website and attendees of its sponsored events, the 10-year-old publication granted awards in ten categories. The Agency of the Year [...] more...

Quick Hits: Adometry Launches Attribution Index Scoring/Predicting Campaign Performance

Written on
July 20th 2011
Author
Gavin Dunaway

ADOTAS - Adometry has launched the Adometry Attribution Index, which uses the company’s attribution product to grade ad campaign performance and predict which combinations of placement and creative will drive future conversions. Emotional measurement service Affectiva closed a $5.7 million Series B financing round led by WPP’s Kantar Media and Myrian Capital. Social video firm [...] more...

Survey: Brands Appearing Top in Online Search Bought Offline

Written on
July 27th 2010
Author
Gavin Dunaway

ADOTAS – I love consumer studies because so read like reports on bizarre cultures with mystifying rituals and traditions … ‘Cause it’s not like the people that wrote the report and conducted the anthropological field surveys are consumers themselves — no, not at all. Searchandise Commerce partnered with iProspect and comScore [...] more...



Spotlight

Take the Display Advertising Survey for the Chance to Win a Jawbone Jambox!ADOTAS – Industry discussions about cookies, privacy and the impact on display advertising have been frequent — and, in some [...] more...

Latest News

News Archive

  • Which product announcement from the Google I/O conference will have the greatest impact on the company's bottom line?

    View Results

    Loading ... Loading ...

Adotas Partnership





Click