iprospect
Blended Searches Beat Vertical Searches
ADOTAS – Search engine users are more likely to be click away on specialized content within general search results – more so than within vertical search results, a new study found. Search engine marketing firm iProspect today released the iProspect Blended Search Results Study, conducted by JupiterResearch. In the past year, [...] more...
Why Your Business Needs On And Offline Ads To Survive
A recent study by iProspect and JupiterResearch that looks at the influence of offline channels on online search behavior had some very interesting findings that helped confirm what I suspected - that offline media channels are having a major impact on online searches and online purchase behavior. The study found [...] more...
Offline Ads Influence Bulk Of Search
Recently, JupiterResearch reported results from a study sponsored by iProspect that correlated the offline advertising influence on online search. The study surveyed 2,322 random people from the Ipsos Insight U.S. online consumer panel. The 25 questions asked of the participants included a range of topics such as their attitudes, preferences and [...] more...
ADOTAS Conversations: Sarah Fay, President, Isobar US
It would be almost an understatement to say that plenty of women are taking more active leadership roles within the interactive space. But while the field is now saturated with top execs of the female persuasion, a few names stick out of the pile, including Isobar US President Sarah Fay. An [...] more...
iProspect Says Top Search Results Are Best
The recently released iProspect Search Engine User Behavior Study, conducted on behalf of the SEM firm by Jupiter Media, reports that not only do 62% of search engine users click on results, but a full 90% click on results that appear within the first three pages. The study’s findings further [...] more...
Latest News
- Icahn to Yahoo Board: Buh Bye! May 15th 2008
- Texas AG Ends Investigation Into World Avenue May 15th 2008
- Sorry, Yahoo: Google Wins Popularity Contest May 15th 2008
- CBS Buys CNET for $1.8B … JANA’s Mum May 15th 2008
- Google’s Brin Bearish on Social Ad Revenue May 15th 2008
- Film.com, RollingStone.com Get Social With Pluck May 15th 2008
- Craigslist Sues eBay … Take Your Ball and Go Home! May 14th 2008
- YouTube Unveils Buzz Targeting May 14th 2008
Spotlight
Media Two’s CEO: Display Ads Are the FutureADOTAS EXCLUSIVE — Media Two is an interactive advertising agency that specializes in display, search engine advertising, design, video ads, [...] more...
Features
- Media Two’s CEO: Display Ads Are the Future May 15th 2008
- Icahn to Yahoo Board: Buh Bye! May 15th 2008
- Craigslist Sues eBay … Take Your Ball and Go Home! May 14th 2008
- So You Think SMS Is Dying? Think Again… May 14th 2008
- Interactive Creative Skills Every Agency Needs May 13th 2008
Reader Favorites
Classifieds
Most Commented
- MySpace Isn't for Advertisers, It's for Sex (62)
- BlogBurst Offers Content Sharing Network (31)
- Google AdWords Unveils Two New Image Sizes (27)
- Microsoft Sues Cybersquatters (25)
- Sexy Girls Get You Fraudulent Clicks. (22)
- Go Away, Pixel Pages! (20)
- Ad Networks Promoting Porn, Part 2 (18)
- Gaucheness in Online Gaming: Finding Both Harassment and Hope on the Xbox Live (14)

