iprospect
iMedia Announces Winners of Its First Agency Awards
ADOTAS – Interactive media and marketing trade publication and event producer iMedia announced the winners of its first iMedia Agency Awards today. Collecting nominations and votes from visitors to the iMedia website and attendees of its sponsored events, the 10-year-old publication granted awards in ten categories. The Agency of the Year [...] more...
Quick Hits: Adometry Launches Attribution Index Scoring/Predicting Campaign Performance
ADOTAS - Adometry has launched the Adometry Attribution Index, which uses the company’s attribution product to grade ad campaign performance and predict which combinations of placement and creative will drive future conversions. Emotional measurement service Affectiva closed a $5.7 million Series B financing round led by WPP’s Kantar Media and Myrian Capital. Social video firm [...] more...
Survey: Brands Appearing Top in Online Search Bought Offline
ADOTAS – I love consumer studies because so read like reports on bizarre cultures with mystifying rituals and traditions … ‘Cause it’s not like the people that wrote the report and conducted the anthropological field surveys are consumers themselves — no, not at all. Searchandise Commerce partnered with iProspect and comScore [...] more...
Display and search, a beautiful team
ADOTAS — In the continued rehabilitation of display advertising, a new study shows that nearly 50 percent of Internet users eventually perform a search in response to display advertising. Sponsored by iProspect, and based on a commissioned survey fielded by Forrester Consulting, the analysis reveals that almost as many users who [...] more...
Searching for the search future
ADOTAS — While search is the major player already in online advertising, it still has room to grow. Search spend is more than $10 billion, and with ROI and performance-based results is now of primary importance to advertisers, but areas such as the words that aren’t being monetized can still be [...] more...
Isobar Gobbles Up Search Specialist Globlet
ADOTAS – Marketing communications company Aegis Group Plc. has snapped up Thailand’s leading search specialist Globlet for about $197,552, the company said today. Aegis’ Isobar unit will re-brand Globlet as iProspect Thailand. Globlet will be part and parcel of Isobar’s iProspect, which specializes in search engine marketing. Isobar already has a [...] more...
Blended Searches Beat Vertical Searches
ADOTAS – Search engine users are more likely to be click away on specialized content within general search results – more so than within vertical search results, a new study found. Search engine marketing firm iProspect today released the iProspect Blended Search Results Study, conducted by JupiterResearch. In the past year, [...] more...
Why Your Business Needs On And Offline Ads To Survive
A recent study by iProspect and JupiterResearch that looks at the influence of offline channels on online search behavior had some very interesting findings that helped confirm what I suspected – that offline media channels are having a major impact on online searches and online purchase behavior. The study found [...] more...
Offline Ads Influence Bulk Of Search
Recently, JupiterResearch reported results from a study sponsored by iProspect that correlated the offline advertising influence on online search. The study surveyed 2,322 random people from the Ipsos Insight U.S. online consumer panel. The 25 questions asked of the participants included a range of topics such as their attitudes, preferences and [...] more...
ADOTAS Conversations: Sarah Fay, President, Isobar US
It would be almost an understatement to say that plenty of women are taking more active leadership roles within the interactive space. But while the field is now saturated with top execs of the female persuasion, a few names stick out of the pile, including Isobar US President Sarah Fay. An [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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