iprospect



Today’s Burning Question: Google Stock Breaks $1,000 Barrier

Written on
October 18th 2013
Author
Mike Daly

ADOTAS — Today we asked our esteemed panel of industry thought leaders for their reactions to Google’s stock price surpassing $1,000 a share. They responded as follows: “Google is a revenue freight-train, which I pointed out in a blog predicting this could easily happen back in July. For all the questions about ... more...

Today’s Burning Question: Apple’s WWDC Announcements

Written on
June 11th 2013
Author
Mike Daly

ADOTAS — Today we asked our kickass panel of industry thought leaders to the following Burning Question: “Which of the Apple announcements from opening day of Worldwide Developers Conference (WWDC) 2013 holds the most significance for the online ad/marketing space?” Here’s how they responded: “I find it interesting that Apple is the first ... more...

AFAIK: Skyword, MEDIA iQ, Organic, Widen, VigLink

Written on
May 28th 2013
Author
Mike Daly

ADOTAS – The Virtual Mail Carrier knows no holiday. Here’s what we pried from our overstuffed Inbox today: Skyword has announced the appointment of seasoned digital agency executive Robert Murray (pictured), formerly of iProspect, as its new President. Skyword aims to leverage Murray’s proven track record scaling high-growth startups into global ... more...

Pre-Gaming for the NFL Draft with Sqor, GKV, iProspect

Written on
April 25th 2013
Author
Mike Daly

ADOTAS – Here’s a sampling of how online media is gearing up for tonight’s NFL draft. Legendary NFL quarterback Brett Favre (pictured), a three-time MVP and Super Bowl champion with the Green Bay Packers, will offer his exclusive insight into the next generation of NFL stars today in a sneak peak ... more...

Today’s Burning Question: Reaction to ‘Google Shopping Goes Mobile’

Written on
March 14th 2013
Author
Mike Daly

“I believe that the future of mobile commerce/retail distribution is about taking commerce to where people are (within apps and sites they go to today) rather than taking people to commerce destinations. Google’s announcement validates this view. However mobile user behavior is different from desktop users. Users of mobile sites and apps are ... more...

VIDEO: adidas Learns the Full Value of Mobile

Written on
March 11th 2013
Author
Mike Daly

adidas recently worked with iProspect to leverage mobile’s power to reach on-the-go customers. They recognized that in order to build an effective mobile presence, they had to pivot their thinking to understand how mobile drives value beyond mobile commerce, particularly in-store sales on the homepage. To view the full case study, ... more...

Live Twitter Feed From the Street Fight Summit in NYC

Written on
January 15th 2013
Author
Tim Sohn

We’ll be tweeting all day (#SFSNYC) from Street Fight Summit 2012, Street Fight’s annual two-day flagship event in New York City. The conference will put a spotlight on some of the most exciting innovations in hyperlocal content, commerce, marketing, and technology. Panels, keynote presentations, fireside chats and debates will address the following topics, among others: ... more...

Mobile Drives Retail Purchases This Holiday Season

Written on
December 14th 2012
Author
Richard L. Tso

Holiday shopping can be brutal, but this year, millions of shoppers elected to circumvent the mall, breaking out their mobile phones instead. This year, Black Friday and Cyber Monday still proved to be high-transaction days of the year where most companies were able to sneak their way into the black ... more...

Five Tips to Reach the Mobile Holiday Shopper

Written on
November 20th 2012
Author
Joey Greenstone

For many consumers, the holiday season came early this year, as the iPhone 5 was released and sold more than five million units in the first three days.  The release is important to marketers as well, as the larger screen means that there is more real estate for immersive creative ... more...

iProspect Promotes Kaminski to President, Brokaw to CCO

Written on
August 28th 2012
Author
PR

iProspect, a leading global digital performance agency, is pleased to announce the promotion of Brian Kaminski (pictured) to President, U.S. and JB Brokaw to Chief Client Officer. The promotions come during a period of unprecedented growth for the 1,500-person agency, as it continues to expand its footprint with world-class digital performance ... more...