ipo
Adotas Poll: Tremor Video IPO Would Be A Success
ADOTAS – In this week’s poll, we asked our readers: “Which video ad company’s IPO would draw the strongest response?” The results are as follows: Tremor Video (93%) Adap.tv (4%) YuMe (3%) Nest week’s poll question is: Which product announcement from the Google I/O conference will have the greatest impact on the company’s bottom line: Google [...] more...
Blogshare: BrightRoll’s Tod Sacerdoti on Acquisitions, IPOs, and the Company’s Near Future
ADOTAS — On the heels of last week’s Bloomberg report speculating which online video ad companies might be ripe for IPOs, peHUB quizzed BrightRoll founder and CEO Tod Sacerdoti about his company’s remarkable growth and the prospects for its own potential public offering. Read More ... Subscribe to the free Adotas.com Newsletter [...] more...
Today’s Burning Question: Video Startups Set for IPOs?
ADOTAS — Today we solicited emailed responses from industry leaders to the following Burning Question: “What is your reaction to Bloomberg’s report that Tremor Video, YuMe and Adap.tv are on course for initial public offerings this year?” Here’s how they responded: “The news of potential IPOs within the online video advertising industry is further [...] more...
Bloomberg: Online Video-Ad Startups Rivaling Google Seen Near IPOs
ADOTAS (via BLOOMBERG) – Demand for Web commercials played alongside video clips is fueling growth at marketing startups, putting such companies as Tremor Video Inc., YuMe Inc. and Adap.tv Inc. on course for initial public offerings this year. All three have picked bankers or are in discussions to sell shares [...] more...
Today’s Burning Question: Implications of Marketo IPO
ADOTAS – Today we’re asking our crack squad of online gurus the following question: “What does Marketo’s $75M IPO mean for the marketing automation space?” Here’s how they responded. “Traditional advertising is being disrupted and transformed by digital to a greater degree than ever. We hear this from the CMOs of [...] more...
Photos: Marin Software Debuts on NYSE
ADOTAS – Below: Marin Software Founder and CEO Chris Lien rings the Opening Bell to celebrate the company’s IPO at the New York Stock Exchange on March 22, 2013 in New York. (Photo by Dario Cantatore/NYSE Euronext) more...
Industry Leaders Offer Predictions for 2013 (Part 8)
1 2 3 4 5 6 7 8 9 10 Scott Chan, Managing Partner/Creative Director/Founder, Whirled “Online video will continue to grow as it’s one of the few mediums that truly connects with audiences and leaves a lasting impression. While new technologies and platforms will emerge, use of video will continue to [...] more...
Social Media: Is the Party Over?
Businesses of all kinds and sizes have been viewing social media marketing with excitement and enthusiasm over the last eight to 10 years, but the rose-colored glasses may be getting pretty dark. Once touted as The Next Big Thing, social media platforms are beginning to show decline across the board. Falling [...] more...
Report: Social Media Stock Stumbles Could Thwart Future IPOs
MarketWatch reported today that the unstable stock performance of Facebook, Groupon and Zynga following their much-hyped initial public offerings might have a negative impact on future media IPOs. According to the report, analysts blame concern offer the expiration of lockups, which prevent certain shares from being sold on the open market until [...] more...
Groupon’s IPO as Vindication
DIGITAL DUE DILIGENCE – It’s a little bit surprising that basically every mainstream critique of Groupon over the last few months was completely wrong. Groupon was blasted for having an unsustainable, commoditized business. Their no. 3 competitor BuyWithMe just laid off most of its staff and engineered a quick sale to Gilt [...] more...
Spotlight
Take the Display Advertising Survey for the Chance to Win a Jawbone Jambox!ADOTAS – Industry discussions about cookies, privacy and the impact on display advertising have been frequent — and, in some [...] more...
Latest News
- Watch it Live: Xbox Reveal, 5/21 at Noon EDT/10 a.m. PDT May 20th 2013 ADOTAS (via CNET) – Check out CNET’s live coverage of [...] more »
- Today’s Burning Question: Implications of Yahoo’s Tumblr Acquisition? May 20th 2013 ADOTAS – Today we’ve solicited comments from industry leaders to [...] more »
- AFAIK: Poptent, Clear Channel Outdoor, Infusionsoft, Silverpop May 20th 2013 ADOTAS — Here’s what jumped out of my Inbox and [...] more »
- Live Twitter feed from Internet Week New York May 20th 2013 ADOTAS – This year’s Internet Week New York (#IWNY) will [...] more »
- Preview: What’s Happening at Internet Week New York 2013 May 20th 2013 ADOTAS — Digital advertising and technology collide this week as [...] more »
- Report: David Karp sells Tumblr to Yahoo! for $1.1 Billion May 20th 2013 ADOTAS (via New York’s Daily News) — Who wants to [...] more »
- It’s Not Digital – It’s Mobile May 17th 2013 ADOTAS — One of the biggest mistakes advertisers can [...] more »
Features
- Preview: What’s Happening at Internet Week New York 2013 May 20th 2013
- Video from the Westchester Digital Summit May 17th 2013
- Automating Core Processes Can Reduce ‘Little Big Problems’ That Ruin Customer Relationships May 17th 2013
- Unleash the Power of Mobile: 6 Steps to Lead Generation the ‘Iron Man’ Way May 16th 2013
- Who’s Sharing My Brand Images? Why Text-Based Social Media Monitoring Falls Short May 16th 2013
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