Adotas

Where media buyers start online





iphone



iOS 7 Reveal Draws Strong Social Buzz

Written on
June 11th 2013
Author
Adotas

ADOTAS – Apple’s new iOS 7 operating system has generated more than 172,000 online conversations worldwide, according to global social media monitoring provider Synthesio. Statistics from Synthesio reveal that positive comments dwarf negative comments two-to-one, with less than 10% of all comments registering as negative. Facebook and Twitter are currently awash with comments surrounding [...] more...

Attention Marketers: What You Can Expect from YouTube’s New ‘One Channel’

Written on
June 11th 2013
Author
Alex Fraser

ADOTAS — Millions of brands of all sizes have created YouTube channels to promote their products, display their corporate culture, educate their market, and more. This month, all of these brands will be forced to adopt YouTube’s recently announced redesign — named One  Channel — created to underscore the value [...] more...

AFAIK: Hawthorne Direct, Scripted.com, Adroit Digital, BrainShark, Softchoice, Yesmail, TruEffect

Written on
June 4th 2013
Author
Adotas

ADOTAS – Today’s email yields the following bulletpoint-worthy information: Hawthorne Direct, a full-service brand response advertising agency, has promoted Jessica Hawthorne-Castro (pictured) to Chief Operating Officer.  The announcement was made today by Tim Hawthorne, Chairman/CEO and Founder of Hawthorne Direct. Representing the “next generation” of brand marketing experts, Hawthorne-Castro, Tim Hawthorne’s daughter, [...] more...

VIDEO: Tired of Burning Your Popcorn? There’s An App For That

Written on
June 3rd 2013
Author
Adotas

ADOTAS – Pop Secret and Deutsch LA have teamed up to create an app called Perfect Pop, which helps consumers pop the perfect bag of microwave popcorn without burning it. Perfect Pop is available for free download to any iPhone devices on Apple’s App Store or at PopSecretLabs.com. In the short time it’s been [...] more...

Business Insider: Apple’s iWatch Will Be a Huge Hit

Written on
May 30th 2013
Author
Business Insider

ADOTAS (via Business Insider) – There have been multiple reports that Apple has a team of people working on making a computer for your wrist – a “smartwatch.” Some are already calling it the iWatch. Perhaps you remain unconvinced about the merits of such an idea. If that’s the case, there’s a chart [...] more...

Unleash the Power of Mobile: 6 Steps to Lead Generation the ‘Iron Man’ Way

Written on
May 16th 2013
Author
Daniel Laury

ADOTAS – Tony Stark aka Iron Man is restless. The self-described genius, billionaire, playboy, and philanthropist sits alone, building dozens of Iron Man suits, while girlfriend Pepper Potts frets. Tony’s obsession with technology causes a love triangle — between himself, Pepper, and those amazing suits. While most of us don’t claim [...] more...

Blogshare: What’s Making Kids Kik Mainstream Social Networks to the Curb

Written on
May 13th 2013
Author
Mike Daly

ADOTAS  (via medium.com) –  ”What is Facebook to most people over the age of 25? It’s a never-ending class reunion mixed with an eternal late-night dorm room gossip session mixed with a nightly check-in on what coworkers are doing after leaving the office. In other words, it’s a place where [...] more...

The Rise and Fall of the UDID

Written on
May 9th 2013
Author
Viki Zabala

ADOTAS — For a while, the UDID (unique device identifier) was an accidental hero: a mundane developer’s tool that became the single, most important ad tracking tool for iOS. The UDID was never supposed to be such a prominent player in mobile marketing. But as the iPhone’s popularity soared, advertising dollars [...] more...

Will Publishers Soon Be Dominating Mobile Marketing?

Written on
May 6th 2013
Author
Gil Regev

ADOTAS — In a recent research published by IDC, publishers are becoming a driving force in the world of mobile advertising, with Internet giants such as Facebook, Pandora, Twitter, and The Weather Channel dominating top advertising spend charts in the U.S. So should mobile ad networks be concerned?  According to IDC, [...] more...

Infographic: How Anticipation for 4 Smartphones Met Reality

Written on
May 2nd 2013
Author
Mike Daly

ADOTAS – Thanks to Apple, the launch of every new generation in mobile phones has become an event. First a theatrical press conference, then a period of anticipation, finally the product in the hands of consumers and reviewers.  It’s a hype cycle orchestrated by the marketing departments followed by a [...] more...



Spotlight

Six Mistakes You’re Making with Landing PagesADOTAS — Landing pages represent the tipping point for affiliate marketers. When a potential customer reaches a landing page, he [...] more...

Latest News

News Archive

  • What audience identification technology are you relying on today in mobile?

    View Results

    Loading ... Loading ...

Reader Favorites

Classifieds

Recent Comments


Adotas Partnership





Click