iphone
Facebook’s iPad App Latest Entry on “Wall of Shame”?
ADOTAS – I downloaded the finally updated Facebook iPhone app and was pleasantly surprised at the improved functionality. My mind wasn’t blown as there were no earth-shattering added features — just improved navigation and overall usability. I kind of wondered why the social network’s app didn’t look like it does [...] more...
Steve Jobs Can’t Mold This Stage Anymore
ADOTAS – Right as Portishead sprinkled the final notes of “Sour Times” (“’cause nobody loves me… Not like you do“), a bearded patron of the Hammerstein Ballroom show stood up and demanded the attention of the second balcony audience. “Excuse me, ladies and gentlemen,” he said, “Steve Jobs has died.” Most of [...] more...
Mobile Targeting: Buying Audiences Without UDIDs
ADOTAS – Apple has quickly and undoubtedly become the ultimate showman in today’s fast-paced technology theme park. Product launches leave captivated crowds in awestruck silence and amazement. Magical technology advances change the way we listen to music, talk on the phone and interact with the world. Of course, along the way [...] more...
My How the Mobile Space Has Changed, Sighs Millennial Media
ADOTAS – Celebrating its 50th mobile intelligence report, mobile ad network Millennial Media took a stroll down memory lane to see how the mobile scene has changed since its first S.M.A.R.T. report came out in March 2009. The only two mobile devices that are still on the list of the top 20 [...] more...
Third-Party Facebook Mobile Apps Get a Lot of Use
ADOTAS – I hate the Facebook app for the iPhone, or at least I hate my copy of it. It’s glitchy as hell, slow as (molasses) and a pain in the ass to navigate. When I need some Facebook action on-the-go, I’ve taken to using the mobile website. I occasionally have used [...] more...
iOS Ads Produce Double the Clicks of Those on Android
ADOTAS – Apple cutting the rates on iAds isn’t really news (Apple halved the $1 million floor back in February), but it was interesting to hear that Apple is offering a minimum spend of $300,000 to agencies that sign up for multiple campaigns. That itself doesn’t smell of desperation even [...] more...
Apple Puts Mobile Location Data Controversy to Bed
ADOTAS – It’s interesting that the same day the White House released President Barack Obama’s birth certificate in an attempt to stomp out the media-fueled “birther” controversy (as well as misdirect media attention from some agency-head musical chairs), Apple put to rest the frothing “Locationgate” scandal (hopefully I’ll never feel the [...] more...
Apple Wasn’t ‘Secretly’ Collecting iPhone Location Data
ADOTAS – In June of last year I wrote a story entitled: “Just What Does Apple Plan To Do With My Location Data?” With the launch of the iPhone 4 and iOS 4.0, Apple added this paragraph to its privacy policy: “To provide location-based services on Apple products, Apple and our [...] more...
RockMelt Unsheathes Swiss Army Mobile Browser
ADOTAS – The minute I saw social browser RockMelt, I wanted it. As it launches for the iPhone, all I can say is screw you, Safari — RockMelt, save me from my mobile browsing malaise. Back in November, RockMelt released its social web browser for PCs and Macs — built on [...] more...
Will the Need for Speed Trump Mobile OS Preference?
ADOTAS – Thirty-eight years ago yesterday, Martin Cooper, then the general manager of Motorola’s communications systems division, made the first public mobile phone while strolling down the streets of New York. Cooper swears that “sophisticated New Yorkers” gazed at amazement as he chatted into a phone-like box held up to [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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