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Black Friday Becomes ‘Mobile Friday’

Written on
December 2nd 2013
Author
Mike Daly

ADOTAS — Online shopping on Black Friday a hit with 16% sales growth compared to Black Friday 2012, according to the Custora Pulse. The Custora High-Growth E-Commerce Index, including 50 of the fastest growing online retailers, grew by 40% vs 2012. Custora’s Black Friday Online Shopping Highlights: Black Friday was “Mobile Friday”, with almost 40% of all online shopping done on ... more...

It’s Beginning to Look a Lot Like (a Mobile) Christmas

Written on
November 25th 2013
Author
Press Release

LONDON and BALTIMORE, November 25, 2013 (ADOTAS) — It is widely anticipated this year will be a mobile Christmas. In fact, John Lewis has predicted Christmas Day will see mobile traffic overtake desktop for the first time. Mobile stats from Affiliate Window also indicate mobile activity is ramping up. Assessing ... more...

Which is Better: Funny or Not Funny? It’s Not Complicated

Written on
November 5th 2013
Author
Sam Melton

ADOTAS – “Can you hear me now? Good.” Those six words started it all. Two major cell phone service providers are just now catching up with the comedic fire that Verizon started more than a decade ago. That irritating phone conversation From 2002 until 2011, the “Can you hear me now” guy – ... more...

Survey: 1 in 3 Frequently Can’t Find the Sales Materials They Need to Close More Deals

Written on
October 29th 2013
Author
Press Release

WALTHAM, Mass. — October 29, 2013 — Think selling in a difficult economy is a challenge? Try doing so without sales materials. That’s a struggle many sales reps are facing, according to a new survey from cloud-based business presentation company Brainshark, Inc. One in 3 sales reps (33%) reports they’re “often” or “always ... more...

VIDEO: iPad keeps Apple in the Lead, iPhone and Android Tie for Mobile Ad Impressions in Opera Report

Written on
October 18th 2013
Author
Press Release

SAN MATEO, Calif., October 18, 2013 (ADOTAS) — Opera Mediaworks, the world’s largest mobile ad platform, today released its Q3 State of Mobile Advertising report, sharing insights based on data from its platform, which serves 60 billion ad impressions per month and reaches 400 million consumers. This quarter’s special focus ... more...

Reaction To Apple’s IOS 7 Street Date Announcement

Written on
September 10th 2013
Author
Mike Daly

ADOTAS — Today, Apple announced a Sept. 18 street date for iOS 7, the radically redesigned operating system for the iPhone and iPad. Here’s how some industry leaders are responding to that news. “App marketers get ready! New iPhones and iOS updates historically lead to short-term surges in downloads as enthusiastic ... more...

iOS 7 Reveal Draws Strong Social Buzz

Written on
June 11th 2013
Author
Adotas

ADOTAS – Apple’s new iOS 7 operating system has generated more than 172,000 online conversations worldwide, according to global social media monitoring provider Synthesio. Statistics from Synthesio reveal that positive comments dwarf negative comments two-to-one, with less than 10% of all comments registering as negative. Facebook and Twitter are currently awash with comments surrounding ... more...

Attention Marketers: What You Can Expect from YouTube’s New ‘One Channel’

Written on
June 11th 2013
Author
Alex Fraser

ADOTAS — Millions of brands of all sizes have created YouTube channels to promote their products, display their corporate culture, educate their market, and more. This month, all of these brands will be forced to adopt YouTube’s recently announced redesign — named One  Channel — created to underscore the value ... more...

AFAIK: Hawthorne Direct, Scripted.com, Adroit Digital, BrainShark, Softchoice, Yesmail, TruEffect

Written on
June 4th 2013
Author
Adotas

ADOTAS – Today’s email yields the following bulletpoint-worthy information: Hawthorne Direct, a full-service brand response advertising agency, has promoted Jessica Hawthorne-Castro (pictured) to Chief Operating Officer.  The announcement was made today by Tim Hawthorne, Chairman/CEO and Founder of Hawthorne Direct. Representing the “next generation” of brand marketing experts, Hawthorne-Castro, Tim Hawthorne’s daughter, ... more...

The Rise and Fall of the UDID

Written on
May 9th 2013
Author
Viki Zabala

ADOTAS — For a while, the UDID (unique device identifier) was an accidental hero: a mundane developer’s tool that became the single, most important ad tracking tool for iOS. The UDID was never supposed to be such a prominent player in mobile marketing. But as the iPhone’s popularity soared, advertising dollars ... more...