ipad
Rumor: Apple to Release Two Versions of iPad in January, Or Else It Won’t
ADOTAS – It’s the second-to-last business day of the year, and as such, it’s natural for our imaginations to wander a little. Like, for example, what if Apple were set to drop two versions of the iPad 3 on Jan. 26 at the unofficial Apple fan convention Macworld iWorld? What [...] more...
The Importance of Distinguishing Features in Online Branding
ADOTAS – While we were writing some blogs at SocialNuggets, we thought of adding thumbnails of various tablets. Then started our search on Google and Yahoo! for images of various tablets. What we found was an utter lack of branding in the tablet marketplace — except in the case of [...] more...
Tablet App Development: One for All, Not One by One
ADOTAS – Since the launch of the original iPad around two years ago, numerous manufacturers have entered the tablet market, mostly with fairly limited success. Various reports have highlighted that Apple currently commands around 80% of all tablet sales and Apple’s Q2 results saw the iPad overtake the Mac revenue [...] more...
Facebook’s iPad App Latest Entry on “Wall of Shame”?
ADOTAS – I downloaded the finally updated Facebook iPhone app and was pleasantly surprised at the improved functionality. My mind wasn’t blown as there were no earth-shattering added features — just improved navigation and overall usability. I kind of wondered why the social network’s app didn’t look like it does [...] more...
Steve Jobs Can’t Mold This Stage Anymore
ADOTAS – Right as Portishead sprinkled the final notes of “Sour Times” (“’cause nobody loves me… Not like you do“), a bearded patron of the Hammerstein Ballroom show stood up and demanded the attention of the second balcony audience. “Excuse me, ladies and gentlemen,” he said, “Steve Jobs has died.” Most of [...] more...
Third-Party Facebook Mobile Apps Get a Lot of Use
ADOTAS – I hate the Facebook app for the iPhone, or at least I hate my copy of it. It’s glitchy as hell, slow as (molasses) and a pain in the ass to navigate. When I need some Facebook action on-the-go, I’ve taken to using the mobile website. I occasionally have used [...] more...
ATTIK Creates ‘Angry Cars’ Game for Scion iPad Campaign
ADOTAS – As Bunchball’s latest numbers showed last week, gamification fever has officially swept the interactive marketing space. Toyota’s Scion division has jumped on the trend with a game-adorned ad unit delivered in the June iPad issue of satirical news publication The Onion. Developed entirely (and, according to the press release, pretty [...] more...
Magazines Gotta Change for Tablet Market
ADOTAS – Starting with the launch of the iPad and then bolstered by new Android-based tablets, the tablet market has publishers equally excited about the future of magazines and nervous about their transition to the tablet market. The tablet market is expected to hit 58 million units by 2014, according to [...] more...
Mobile Search Strategies for 2011
ADOTAS – I’ve heard and read mobile disappointed a lot of marketers last year, where more hype was generated than results. So, I admit, even I was a little surprised at some of the results our team uncovered while conducting a year-end review of campaign metrics for one of our [...] more...
Facebook Headed Toward Mobile Folly?
ADOTAS – I was amused when Facebook CTO Bret Taylor bragged yesterday that a third of the social network’s 600 million users log in via mobile. Oh yes, I’ve logged on through my iPhone app, but I hate it. I think it sucks — it’s slow, hard to navigate and it [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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