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BlueKai Partners with MoPub to Help App Developers Drive Audience Targeting

Written on
April 15th 2014
Author
AdotasWire

SAN FRANCISCO, April 15, 2014 (ADOTAS) –  BlueKai, the industry’s leading data management and activation system, and MoPub, a leading ad server for smartphone publishers, today announced a partnership that will enable iOS and Android developers the ability to leverage data to better monetize mobile inventory and increase ad revenue. Through BlueKai’s Audience ... more...

VIDEO: Metaio Releases Newest Version of the Junaio AR Browser

Written on
March 20th 2014
Author
AdotasWire

MUNICH and SAN FRANCISCO, March 20, 2014 (ADOTAS) – Metaio today released the newest version of its free Junaio Augmented Reality Browser for Android and iOS devices with an updated user interface that features an all-new visualization of nearby points-of-interest (POIs). With Junaio it is now possible to access GPS and ... more...

Fiverr® Updates iPhone App: Puts Over 3 Million Gigs® in the Palm of Your Hand

Written on
March 12th 2014
Author
AdotasWire

NEW YORK, March 12, 2014 — Fiverr®, the world’s largest marketplace for services starting at $5, today updates the already successful Fiverr app on iOS. The free app is now available in the App Store, providing users with direct access to over 3 million+ Gigs® with just 2 swipes. Fiverr ... more...

Amobee Expands LTV Platform to Include Mobile App User Insights

Written on
February 19th 2014
Author
AdotasWire

REDWOOD CITY, Calif., February 19, 2013 (ADOTAS) – Amobee today announced Amobee LTV, a significant update to the Amobee Platform, which enables advertisers, publishers and app developers to gain insights into their mobile app customer base and increase customer success and ROI of their mobile apps. With Amobee LTV, the ... more...

Six Rules to Make a YouTube Brand Channel Rock!

Written on
January 23rd 2014
Author
John Rich

ADOTAS – We’ve all probably heard some of the crazy stats that tell the story of YouTube’s meteoric rise and global impact on society. Just in case you haven’t seen the latest numbers, or if you’re hoping to impress folks at an upcoming cocktail party, here are the most recent ... more...

Study: Retargeting Sales Increase by 18% When Adding Mobile to Mix

Written on
January 21st 2014
Author
AdotasWire

NEW YORK, January 21, 2014 (ADOTAS) – myThings, a global leader in customized programmatic advertising, announced today the findings of a first-of-its-kind research paper on mobile retargeting. According to the study, adding mobile retargeting to an advertiser’s retargeting mix generates an additional 18% of sales. With its new personalized mobile retargeting ... more...

Android Edges Out iOS in Q4 Mobile Ad Impressions; Tablet Wars Heat Up

Written on
January 21st 2014
Author
AdotasWire

SAN MATEO, Calif., January 21, 2013 (ADOTAS) — As the New Year takes hold, Opera Mediaworks today released insights about mobile advertising in the last quarter of 2013 that point to yet another growth year for the industry. To start, the company found that in the three days around Christmas ... more...

Lindsay Lohan Lends Star Power to ‘Just Sing It’ Re-Launch

Written on
December 17th 2013
Author
Mike Daly

ADOTAS – Just Sing It on iOS has been re-launched today. Backed by advisor Lindsay Lohan, the completely revamped “Instagram of karaoke” taps into the last social frontier — voice — and helps users connect with new and interesting people in a whole new way. Just Sing It is the brand ... more...

WATCH: Newsy Partners With EndlessTV to Offer Swipeable Video on Mobile Devices

Written on
November 1st 2013
Author
AdotasWire

NEW YORK, NY and COLUMBIA, MO., November 1, 2013 (ADOTAS) — EndlessTV, the leading mobile video distribution network, announced a partnership with Newsy, the independent provider of multisource mobile video news. Newsy content is featured in EndlessTV apps on both iOS and Android, including Endless News, Endless Sports, Endless Celebrity, ... more...

Viggle And DIRECTV Renew Their Exclusive Marketing Partnership

Written on
October 31st 2013
Author
AdotasWire

NEW YORK and EL SEGUNDO, Calif., October 31, 2013 (ADOTAS) – Viggle and DIRECTV are excited to announce the extension and expansion of their existing partnership, which will provide Viggle users among the satellite provider’s customers with exclusive Viggle points-earning opportunities and rewards, including the ability to receive Viggle Points for ordering pay-per-view movies. Additionally, Viggle and DIRECTV will roll out new ... more...