io



Will 2013 Be the Year of ‘Programmatic Premium’?

Written on
January 30th 2013
Author
Tom Shields

There has been a lot of debate lately about the definition of programmatic buying and selling of digital advertising. For most people, programmatic means computers doing things instead of humans — think program trading on a stock exchange. Real-Time Bidding (RTB) fits this definition nicely: the computers use algorithms to ... more...

IOs Are Eternal

Written on
August 27th 2010
Author
Jay Friedman

ADOTAS – I had the good fortune last week of sitting through one of the better panels I’ve heard in a long time at the IAB day at Connected Marketing Week in San Francisco. The CEOs/presidents/managing directors from Turn, DataXu, The Trading Desk, Triggit, and AppNexus took the stage ... more...