inventory
Liquidus Offers Traditional Branding With Video Inventory
ADOTAS – Minimalism has no place in interactive advertising — the more features the merrier. However, one should never stray too far from the classics. Hence why Liquidus has upgraded its inventory-displaying rich media banners to feature custom branded messages, tossing a little tradition in with innovation. Integrated into the [...] more...
Rubicon: Viva la Publisher Revolution!
ADOTAS – Too long has the online ad marketplace favored the bourgeois demand side to the detriment of proletariat publisher prices — it is time for publishers to embrace the technology that will set them free from the tyranny of demand-side pigs! The Rubicon Project channels the revolutionary spirit with its [...] more...
Targeting a Moving User
ADOTAS – Users have become accustomed to free content at their fingertips and are using the online platform to “seek and assist”; they either know exactly what they are looking for or are searching until they find something to help guide them. Assistance could be anything from a tweet, a homepage [...] more...
Choosing the Right DSP
ADOTAS – 2010 is already shaping up to be the year of real-time bidding (RTB) technologies and demand-side platforms (DSP). The availability of real-time bid access into the major ad exchanges is converging with an industry-wide preference for agency-administered ad-buying and ad-trafficking platforms. The traditional ad network model achieved many things [...] more...
AdSafe Reports a Safe Fourth Quarter for Brands
ADOTAS – According to AdSafe’s quarterly review, it was a pretty safe fourth quarter for brands on the display advertising front. Based on a rating scale of 0-1,000, with 1,000 representing a high degree of brand safety, AdSafe Safety Index came in at a health 814, the average rating [...] more...
AdMeld Integrates Mobile Inventory Into Platform
ADOTAS – So much inventory, so little time: the proliferation of smart phones has expanded the amount of under-monetized inventory in the marketplace, AdMeld CEO Michael Barret said. As consumers are increasingly browsing the web via their mobile devices, the amount of un-optimized inventory keeps piling up. Hence why AdMeld is [...] more...
The data game: Live from Ad Revenue 2009
ADOTAS – “Normally when the data regulation guy shows up, the crowd flees,” said Alan Chapell of Chapell & Associates as took the podium as the afternoon speaker of Ad Revenue 2009. “However, this room is pretty full, which means you know how serious the guys in Washington are.” After eight [...] more...
Pixsy And Lycos Create Partnership
Pixsy Corporation, a media search platform that powers private label video and image search engines, announced this week that it has made a distribution deal with Lycos Inc., a provider of social publishing, media and search services. Under the agreement, Lycos will utilize Pixsy’s media search platform to offer video [...] more...
ADSDAQ’s Numbers Rise
ADSDAQ by ContextWeb announced today that results from the latest ComScore Media Metrix Dec. 2007 Key Measures Report confirm that its ADSDAQ Ad Exchange now reaches 80.1 million monthly unique visitors, representing 43.6% of the U.S. online population. Additionally, in the three months since the service has launched, the number [...] more...
ContextWeb Opens ASDAQ Door To All
Last week ContextWeb, Inc., a contextual online ad exchange, announced the opening of its ASDAQ ad exchange to all site publishers. The ASDAQ “Selling Desk,” is a self service web application that allows publishers to name the CPM they would ask for their inventory. Small publishers may also make their [...] more...
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Latest News
- Hulu’s Bringing Its “A” Game But… March 19th 2010 ADOTAS – Hulu’s sales team is actively subverting the ad [...] more »
- Yelp! A class-action suit? March 19th 2010 ADOTAS – One of three civil suits against Yelp filed [...] more »
- Viacom Accuses Google; Testing Digital Millennium Copyright Act March 19th 2010 Viacom has accused Google of turning a blind eye to [...] more »
- Google to Leave China April 10th? March 19th 2010 ADOTAS – According to the China Business News, Google Inc [...] more »
- [x+1] Creates The Smartest Tagging System Around March 18th 2010 ADOTAS – Today, if you happen to be at the [...] more »
- IAB’s Video Standards Tackled By ADTECH March 18th 2010 ADOTAS – ADTECH, a part of AOL Advertising and an [...] more »
- Google Search and Mobile and….TV? Oh My! March 18th 2010 ADOTAS – Google wants to dominate your screens…. Not just [...] more »
Features
- Growing Pains March 19th 2010
- For Better or For Worse? March 18th 2010
- Yahoo! Wants to Get More Personal March 17th 2010
- Creative Considerations for the iPad March 16th 2010
- Amazon Leaves Colorado Affiliates Out in the Cold March 12th 2010
Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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