inventory



Auto Marketing: Accelerating Social Media Engagment Through Video

Written on
October 26th 2011
Author
Jessica Cather

ADOTAS - The world of social media is maturing. And as it does, so too do the techniques that make it perhaps the most advanced tool for relationship-building the world has ever seen. Trouble is, for a long time now, auto dealerships didn’t engage social media in that game-changing light. They ... more...

Sampling the Reserve Label From Google Display Network

Written on
April 19th 2011
Author
Gavin Dunaway

ADOTAS – The agencies spoke and Google listened — the Google Display Network now has a “Reserved” section, where an advertiser can find the finest premium, guaranteed inventory from GDN’s 50,000 partner sites. Apparently GDN Reserve was launched during the last quarter, though not to more fanfare like the recent introductions of Google’s Media Ads ... more...

Adometry Slaps Some Integrity Into Your Inventory

Written on
July 6th 2010
Author
Gavin Dunaway

ADOTAS – How many times have you taken a gander across your network only to realize that — gasp — your inventory hasn’t been properly vetted? Who knows what salacious materials lurk in the nooks and crannies? Well you can kiss those fears goodbye with the arrival of Adometry’s Network ... more...

Advertising.com’s Ad Desk: Well Beyond Self-Serve

Written on
April 27th 2010
Author
Gavin Dunaway

ADOTAS – “So self-service is the centerpiece of the Ad Desk?” I ask innocuously. Advertising.com Senior Vice President of Publisher Services David Jacobs, the overseer of publisher partnerships, glances over at his colleague Don Kennedy, senior vice president of network sales, and they share a grimace. Jamie Fellows, who heads ... more...

The Great Publisher Disruption

Written on
April 1st 2010
Author
Chris O'Hara

ADOTAS – Remember when you used to really depend on your local paper? For finding jobs, houses, getting the local weather forecast, selling that boat in your yard, and getting last night’s sports scores? I still do…but barely. Most of what your local paper offers can be found in greater abundance ... more...

Bow Down to Exchanges and RTB as Display’s Rulers?

Written on
March 30th 2010
Author
Gavin Dunaway

ADOTAS – “Efficiency kills brands,” Evolve co-founder and Gorilla Nation President Brian Fitzgerald said to me a few weeks ago. I nearly spat out my coffee when the words jumped from his lips — this was blasphemy considering my inbox’s constant barrage of news about real-time bidding and ad exchanges and ... more...

Liquidus Offers Traditional Branding With Video Inventory

Written on
March 10th 2010
Author
Gavin Dunaway

ADOTAS – Minimalism has no place in interactive advertising — the more features the merrier. However, one should never stray too far from the classics. Hence why Liquidus has upgraded its inventory-displaying rich media banners to feature custom branded messages, tossing a little tradition in with innovation. Integrated into the ... more...

Rubicon: Viva la Publisher Revolution!

Written on
February 19th 2010
Author
Gavin Dunaway

ADOTAS – Too long has the online ad marketplace favored the bourgeois demand side to the detriment of proletariat publisher prices — it is time for publishers to embrace the technology that will set them free from the tyranny of demand-side pigs! The Rubicon Project channels the revolutionary spirit with its ... more...

Targeting a Moving User

Written on
February 19th 2010
Author
Amy Manus

ADOTAS – Users have become accustomed to free content at their fingertips and are using the online platform to “seek and assist”; they either know exactly what they are looking for or are searching until they find something to help guide them. Assistance could be anything from a tweet, a homepage ... more...

Choosing the Right DSP

Written on
February 15th 2010
Author
Ajay Sravanapudi

ADOTAS – 2010 is already shaping up to be the year of real-time bidding (RTB) technologies and demand-side platforms (DSP). The availability of real-time bid access into the major ad exchanges is converging with an industry-wide preference for agency-administered ad-buying and ad-trafficking platforms. The traditional ad network model achieved many things ... more...