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You’re In The Game: Activision, MEC and Millennial Media Partner to Launch ‘Call of Duty: Black Ops’ 2 in UK
LONDON (December 05, 2012) — Activision, MEC Global and Millennial Media (NYSE:MM), today announced a new mobile advertising campaign around the launch of “Call of Duty: Black Ops 2,” the latest installment of one of the most popular video game franchises in the world. The campaign is the first [...] more...
Mobile Gaming: App Traffic and Trends
Last month, I had the opportunity to attend the Mobile Gaming Summit conference along with my colleague Mark DeBenedetto. At the conference, we were able to gain significant insight into what makes a mobile game successful and the current and future states of the mobile gaming world. Below are some [...] more...
Do Interstitials Suck?
ADOTAS – There was a big fuss on TechCrunch yesterday about interstitial ads — Dell was running a display takeover before sending readers on for their tech gossip — that culminated in a column by founder Michael Arrington titled, “Real Blogs Don’t Have Interstitial Ads.” “[Interstitials] aren’t as bad as the ridiculous [...] more...
Tribal Fusion Demands Your Full Engagement
ADOTAS – I’ve definitely felt the LED screen tear at my corneas when my nose is nearly touching it because I’m trying to watch a teeny-tiny video — hey man, I really wanted to see those “Matrix” previews way back when. But watch a minuscule video ad the same way [...] more...
Advocating the Interstitial: How Transitional Ads Can Rewrite Your Direct Marketing Playbook
I have been an advocate of interstitials (or transitional ads) for about 3 years now. Numerous reports have shown that not only are they more effective than pop-ups/pop-unders, but they are also considered far less annoying by the user. Here is a graphic from a September 2004 eMarketer reportc comparing [...] more...
AskMen.com
What they do: Founded in 1999 by Chris Rovny, Ricardo Poupada and Luis Rodrigues, AskMen.com is now the largest online men’s lifestyle destination. AskMen.com runs the gamut of men’s topics by offering stock tips, health & fitness tips, sports coverage, tech gadget articles, celebrity interviews, entertainment reviews, dating advice and [...] more...
Spotlight
Six Mistakes You’re Making with Landing PagesADOTAS — Landing pages represent the tipping point for affiliate marketers. When a potential customer reaches a landing page, he [...] more...
Latest News
- Blogshare: Pinterest, Now Rich with Pinformation May 23rd 2013 ADOTAS (via Edelman Digital) — Pinterest has always been defined [...] more »
- Six Mistakes You’re Making with Landing Pages May 23rd 2013 ADOTAS — Landing pages represent the tipping point for affiliate [...] more »
- Why Cheap Affiliate Management Does Not Work May 23rd 2013 ADOTAS – More often than not, companies that are not [...] more »
- Combatting Click Fraud: An Ad Network Checklist May 23rd 2013 ADOTAS — Click fraud remains a nettlesome problem for advertisers, [...] more »
- AFAIK: Quantasy, SDL, MARS Advertising, Concentric, engajer, Burstly May 23rd 2013 ADOTAS – Here’s what we herd through the digital grapevine [...] more »
- Blogshare: Twitter Launches Lead Generation Card May 23rd 2013 ADOTAS (via MediaWhiz) – [Yesterday's] announcement by Twitter of the [...] more »
- Wired to Share: New Research from ShareThis and Digitas Reveals Important Insights into Digital Sharing Behavior of Moms May 22nd 2013 PALO ALTO, CALIF., May 22, 2013 (ADOTAS) – In one [...] more »
Features
- Blogshare: Pinterest, Now Rich with Pinformation May 23rd 2013
- Six Mistakes You’re Making with Landing Pages May 23rd 2013
- Why Cheap Affiliate Management Does Not Work May 23rd 2013
- Combatting Click Fraud: An Ad Network Checklist May 23rd 2013
- Blogshare: Twitter Launches Lead Generation Card May 23rd 2013
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