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You’re In The Game: Activision, MEC and Millennial Media Partner to Launch ‘Call of Duty: Black Ops’ 2 in UK

Written on
December 5th 2012
Author
Mike Daly

LONDON (December 05, 2012) — Activision, MEC Global and Millennial Media (NYSE:MM), today announced a new mobile advertising campaign around the launch of “Call of Duty: Black Ops 2,” the latest installment of one of the most popular video game franchises in the world. The campaign is the first ... more...

Mobile Gaming: App Traffic and Trends

Written on
November 16th 2012
Author
Jenny Sun

Last month, I had the opportunity to attend the Mobile Gaming Summit conference along with my colleague Mark DeBenedetto. At the conference, we were able to gain significant insight into what makes a mobile game successful and the current and future states of the mobile gaming world. Below are some ... more...

Do Interstitials Suck?

Written on
January 26th 2011
Author
Gavin Dunaway

ADOTAS – There was a big fuss on TechCrunch yesterday about interstitial ads — Dell was running a display takeover before sending readers on for their tech gossip — that culminated in a column by founder Michael Arrington titled, “Real Blogs Don’t Have Interstitial Ads.” “[Interstitials] aren’t as bad as the ridiculous ... more...

Tribal Fusion Demands Your Full Engagement

Written on
December 23rd 2009
Author
Gavin Dunaway

ADOTAS – I’ve definitely felt the LED screen tear at my corneas when my nose is nearly touching it because I’m trying to watch a teeny-tiny video — hey man, I really wanted to see those “Matrix” previews way back when. But watch a minuscule video ad the same way ... more...

Advocating the Interstitial: How Transitional Ads Can Rewrite Your Direct Marketing Playbook

Written on
February 7th 2006
Author
Michael Katz

I have been an advocate of interstitials (or transitional ads) for about 3 years now. Numerous reports have shown that not only are they more effective than pop-ups/pop-unders, but they are also considered far less annoying by the user. Here is a graphic from a September 2004 eMarketer reportc comparing ... more...

AskMen.com

Written on
January 4th 2006
Author
Sarah Novotny

What they do: Founded in 1999 by Chris Rovny, Ricardo Poupada and Luis Rodrigues, AskMen.com is now the largest online men’s lifestyle destination. AskMen.com runs the gamut of men’s topics by offering stock tips, health & fitness tips, sports coverage, tech gadget articles, celebrity interviews, entertainment reviews, dating advice and ... more...