interpublic
Interpublic To Bolster Flagging Earnings With Digi Investments
ADOTAS – Advertising and marketing Interpublic Group is padding out its digital assets with a stake in HUGE, an interactive shop that builds and develops transactional Web sites for clients like JetBlue, IKEA and Time Warner Music Group. Terms of the deal weren’t disclosed. Interpublic also said it was upping its [...] more...
Reprise Media Turns 5!
ADOTAS - Reprise Media, a provider of search engine and social media marketing services, announced that 2008 marks the company’s fifth anniversary. Since the birth of the firm, it has driven over $350 million in revenue for its clients, while also becoming a prominent player in the industry. Peter Hershberg, Managing [...] more...
Verizon Corp. and Verizon Wireless Will Consolidate Over $1 Billion In Marketing Budget
Verizon Corp. today announced they will be consolidating an estimated $1.9 billion advertising and media business for its corporate and business-to-business units. The business decision will affect 10 creative and media-buying agencies, and forces companies like Interpublic’s DraftFCB, which was a longtime agency for Verizon Corp., and independent McGarrybowen, which worked [...] more...
Spot Runner Gets Media Investment
Spot Runner, an agency that lets local businesses purchase cable and broadcast TV ads online, has received investment and endorsement from WPP, CBS Corporation, Interpublic Group and others. As an ad buyer, WPP handles about $50 billion in client advertising funds. WPP plans to use Spot Runner’s service to help clients [...] more...
Features
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- GlobalSpec’s Spa Promo is a Hit October 7th 2008
- Self-Serve Ad Exchange: This Century’s Strowger Switch? October 6th 2008
- Banners: Back from the Dead October 3rd 2008
Latest News
- GlobalSpec’s Spa Promo is a Hit October 7th 2008
- Zenith Slashes Global Ad Spend Forecast October 7th 2008
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- Men Favor Internet Over TV October 7th 2008
- Newspapers Jump on Mobile Bandwagon With 2ergo October 7th 2008
- Moskovitz, Rosenstein Leave Facebook To Form Venture October 6th 2008
- BlackArrow Raises $20 Million October 6th 2008
Spotlight
HipCricket: SMS Is Still the Wave of the FutureADOTAS EXCLUSIVE — HipCricket, a mobile marketing company, has been changing the way advertisers think about reaching their audiences since [...] more...
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