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Web advertisers get site-specific

Written on: March 6th 2008
Author: Chicago Tribune

What happens to the $21 billion online advertising industry during a recession? No one knows, because the business is too young to have a track record. Already, there are indications that some of the Web’s biggest sites are feeling the same spending pinch that has started to impact traditional media properties like [...] more...

Survey: 40% of “Double Dippers” Go Online To Find Products Advertised on TV

Written on: February 28th 2008
Author: Editor

ADOTAS — Most consumers are media multitaskers, double-dippers, typers or talkers – and how they approach media significantly affects how they interact with advertising. Video search engine giant blinkx today released the results of a television and online video survey that studied consumers’ viewing habits. Harris Interactive conducted the survey, which [...] more...

Nokia Unveils New Mobile UMA Phone

Written on: September 20th 2007
Author: Editor

On Thursday, Nokia introduced its newest mobile phone model 6301. This new handset has unlicensed mobile access (UMA) capabilities. Callers can use the web to make calls when in the range of unlicensed wireless networks. Once out of range the connections will instantly change to a UMTS, GSM, or GPRS mobile [...] more...

Spotlight

Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...