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The Bright Future in New Age Advertising: The Big List of Big Facts

Written on
January 10th 2013
Author
Naseem Javed

Facts: The Internet was not invented to solve global naming complexities, but today it is right in the center, with the most powerful domain name tools and options leading the charge. Facts: There are some 100 top diluted names being shared by 100 million businesses around the world each chasing ownership [...] more...

The Report Every Interactive Marketer Should Have

Written on
October 15th 2012
Author
Mike Daly

By now you might have heard the mainstream media’s reduction of the report issued last week by the International Telecommunication Union (ITU): 6 billion people worldwide had mobile-cellular subscriptions by the end of last year. That means roughly 6 out of every 7 people in the world has gone mobile. That key stat was [...] more...

Social Week Brings 28 Events to NYC, October 15-19

Written on
October 12th 2012
Author
AdotasWire

NEW YORK, NY – Social Week, the essential professional in-gathering for Social Business, will blanket New York City in a tsunami of events from October 15-19, 2012. Social Week kicks off five days dedicated to Social Professionals on Monday, October 15, and Tuesday, October 16 with the highly anticipated Pivot Conference [...] more...

Internet ad revenue claws higher in third quarter

Written on
November 25th 2009
Author
Gavin Dunaway

ADOTAS – While advertising in other media continue to suffer in the harsh economy, the Internet is still standing strong — and even gaining ground. According to research by the Interactive Advertising Bureau and PricewaterhousCoopers, Internet advertising revenue neared $5.5 billion in the third quarter, a 1.7% improvement over second quarter. “While [...] more...

President Obama to seize the Internet under ‘cyberthreat’?

Written on
August 31st 2009
Author
Edward Barrera

ADOTAS — Cybersecurity has been an ongoing discussion on the federal level. So it’s not surprising that Congress has worked hard on a worst-case scenario and what would need to be done. The surprise is that a newly revised bill appears to permit the president to seize temporary control of private-sector [...] more...

New Media multitaskers are suckers

Written on
August 26th 2009
Author
Edward Barrera

ADOTAS — As industries start to pop up to cure so-called Internet addiction, academics are noting that people should stop new media multitasking for more pragmatic reasons – they suck at it. Multitaskers of media activities like watching YouTube, writing e-mail and talking on the phone are not very good at [...] more...

Google and the Obama Administration

Written on
February 6th 2009
Author
Edward Barrera

ADOTAS — Kevin M. Ryan chief marketing officer at WebVisible, has written an open letter to the president, noting the tightening relationship between the dominant Internet company and the government, and how that will hurt, not promote, the web ecosystem. Here are some excerpts: “I thought we were moving past paying [...] more...

Web advertisers get site-specific

Written on
March 6th 2008
Author
Chicago Tribune

What happens to the $21 billion online advertising industry during a recession? No one knows, because the business is too young to have a track record. Already, there are indications that some of the Web’s biggest sites are feeling the same spending pinch that has started to impact traditional media properties like [...] more...

Survey: 40% of “Double Dippers” Go Online To Find Products Advertised on TV

Written on
February 28th 2008
Author
Sarah Novotny

ADOTAS — Most consumers are media multitaskers, double-dippers, typers or talkers – and how they approach media significantly affects how they interact with advertising. Video search engine giant blinkx today released the results of a television and online video survey that studied consumers’ viewing habits. Harris Interactive conducted the survey, which [...] more...

Nokia Unveils New Mobile UMA Phone

Written on
September 20th 2007
Author
Sarah Novotny

On Thursday, Nokia introduced its newest mobile phone model 6301. This new handset has unlicensed mobile access (UMA) capabilities. Callers can use the web to make calls when in the range of unlicensed wireless networks. Once out of range the connections will instantly change to a UMTS, GSM, or GPRS mobile [...] more...



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Six Mistakes You’re Making with Landing PagesADOTAS — Landing pages represent the tipping point for affiliate marketers. When a potential customer reaches a landing page, he [...] more...

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