internet



Who Will Lead The Charge Toward Tablet Optimization?

Written on
September 3rd 2013
Author
Dan Meehan

ADOTAS — As the digital media and advertising marketplace continues to evolve, tablet and mobile media have taken center stage.  It’s no secret that consumer behavior typically drives the media industry.  Media consumption from tablet devices continues to explode, mostly at the expense of desktop/PC time spent.  Much has been made ... more...

Can Programmatic Buying Save Traditional Media?

Written on
June 14th 2013
Author
John Rosso

ADOTAS — Netflix, Hulu, YouTube, Pandora, Spotify … these services are all popular household names. But they have something else in common: they are also Internet-based alternatives to traditional ad-supported media – and they compete for the same ad dollars. Call me nostalgic, but as much as I love the Internet, ... more...

The Bright Future in New Age Advertising: The Big List of Big Facts

Written on
January 10th 2013
Author
Naseem Javed

Facts: The Internet was not invented to solve global naming complexities, but today it is right in the center, with the most powerful domain name tools and options leading the charge. Facts: There are some 100 top diluted names being shared by 100 million businesses around the world each chasing ownership ... more...

The Report Every Interactive Marketer Should Have

Written on
October 15th 2012
Author
Mike Daly

By now you might have heard the mainstream media’s reduction of the report issued last week by the International Telecommunication Union (ITU): 6 billion people worldwide had mobile-cellular subscriptions by the end of last year. That means roughly 6 out of every 7 people in the world has gone mobile. That key stat was ... more...

Social Week Brings 28 Events to NYC, October 15-19

Written on
October 12th 2012
Author
AdotasWire

NEW YORK, NY – Social Week, the essential professional in-gathering for Social Business, will blanket New York City in a tsunami of events from October 15-19, 2012. Social Week kicks off five days dedicated to Social Professionals on Monday, October 15, and Tuesday, October 16 with the highly anticipated Pivot Conference ... more...

Internet ad revenue claws higher in third quarter

Written on
November 25th 2009
Author
Gavin Dunaway

ADOTAS – While advertising in other media continue to suffer in the harsh economy, the Internet is still standing strong — and even gaining ground. According to research by the Interactive Advertising Bureau and PricewaterhousCoopers, Internet advertising revenue neared $5.5 billion in the third quarter, a 1.7% improvement over second quarter. “While ... more...

President Obama to seize the Internet under ‘cyberthreat’?

Written on
August 31st 2009
Author
Edward Barrera

ADOTAS — Cybersecurity has been an ongoing discussion on the federal level. So it’s not surprising that Congress has worked hard on a worst-case scenario and what would need to be done. The surprise is that a newly revised bill appears to permit the president to seize temporary control of private-sector ... more...

New Media multitaskers are suckers

Written on
August 26th 2009
Author
Edward Barrera

ADOTAS — As industries start to pop up to cure so-called Internet addiction, academics are noting that people should stop new media multitasking for more pragmatic reasons – they suck at it. Multitaskers of media activities like watching YouTube, writing e-mail and talking on the phone are not very good at ... more...

Google and the Obama Administration

Written on
February 6th 2009
Author
Edward Barrera

ADOTAS — Kevin M. Ryan chief marketing officer at WebVisible, has written an open letter to the president, noting the tightening relationship between the dominant Internet company and the government, and how that will hurt, not promote, the web ecosystem. Here are some excerpts: “I thought we were moving past paying ... more...

Web advertisers get site-specific

Written on
March 6th 2008
Author
Chicago Tribune

What happens to the $21 billion online advertising industry during a recession? No one knows, because the business is too young to have a track record. Already, there are indications that some of the Web’s biggest sites are feeling the same spending pinch that has started to impact traditional media properties like ... more...