internet
Internet ad revenue claws higher in third quarter
ADOTAS – While advertising in other media continue to suffer in the harsh economy, the Internet is still standing strong — and even gaining ground. According to research by the Interactive Advertising Bureau and PricewaterhousCoopers, Internet advertising revenue neared $5.5 billion in the third quarter, a 1.7% improvement over second quarter. “While [...] more...
President Obama to seize the Internet under ‘cyberthreat’?
ADOTAS — Cybersecurity has been an ongoing discussion on the federal level. So it’s not surprising that Congress has worked hard on a worst-case scenario and what would need to be done. The surprise is that a newly revised bill appears to permit the president to seize temporary control of private-sector [...] more...
New Media multitaskers are suckers
ADOTAS — As industries start to pop up to cure so-called Internet addiction, academics are noting that people should stop new media multitasking for more pragmatic reasons – they suck at it. Multitaskers of media activities like watching YouTube, writing e-mail and talking on the phone are not very good at [...] more...
Google and the Obama Administration
ADOTAS — Kevin M. Ryan chief marketing officer at WebVisible, has written an open letter to the president, noting the tightening relationship between the dominant Internet company and the government, and how that will hurt, not promote, the web ecosystem. Here are some excerpts: “I thought we were moving past paying [...] more...
Web advertisers get site-specific
What happens to the $21 billion online advertising industry during a recession? No one knows, because the business is too young to have a track record. Already, there are indications that some of the Web’s biggest sites are feeling the same spending pinch that has started to impact traditional media properties like [...] more...
Survey: 40% of “Double Dippers” Go Online To Find Products Advertised on TV
ADOTAS — Most consumers are media multitaskers, double-dippers, typers or talkers – and how they approach media significantly affects how they interact with advertising. Video search engine giant blinkx today released the results of a television and online video survey that studied consumers’ viewing habits. Harris Interactive conducted the survey, which [...] more...
Nokia Unveils New Mobile UMA Phone
On Thursday, Nokia introduced its newest mobile phone model 6301. This new handset has unlicensed mobile access (UMA) capabilities. Callers can use the web to make calls when in the range of unlicensed wireless networks. Once out of range the connections will instantly change to a UMTS, GSM, or GPRS mobile [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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