internet-marketing



Cashing In on the Meme Trend

Written on
August 15th 2012
Author
Mike Daly

Anytime something goes viral, especially savvy marketers will find a way to make a buck from it. The most recent example is memes. While the average Joe or Joann might have created the LMAO web sensations that are Chuck Norris, the “I Can Has Cheezburger?” cat and the “Y U No ... more...

Retargeting; DIY PR Tool?

Written on
September 24th 2009
Author
Chad Little

ADOTAS — At the last OMMA Conference, I had the pleasure of attending the presentation given Young-Bean Song, Senior Director, Atlas Institute, Microsoft. His insights about the state of online advertising were inspiring, yet at the end I found myself frustrated. It’s exciting to see that the online advertising marketplace has ... more...

Email marketing big winner in downturn

Written on
September 23rd 2009
Author
Edward Barrera

ADOTAS — Most marketers plan to decrease media spending budgets, and the remaining expenditures are shifting toward digital, according to a Q2 2009 survey by Round2. EMarketer notes that budgets were more likely to be cut than increased for traditional media such as TV, radio and direct mail, but more respondents ... more...

HTML vs Text email, which wins in a short cycle: both

Written on
September 23rd 2009
Author
Edward Barrera

ADOTAS — You have a short window and need to goose the sales, so what would you do? According to Marketing Sherpa, if you’re planning autumn events or need ideas for quick, year-end promotions, a lesson to look at would be how the Durham Bulls used text email first (to attract ... more...

The Secret To Online Affiliate Success

Written on
September 22nd 2009
Author
Dylan McDanniel

ADOTAS — Online advertisers, more than anything else, seek quality referrals from their Web-based affiliates. Think about it: do merchants want “window shoppers”, or people who are serious about buying? So to attract prospective purchasers, you need serious, high-quality content that satisfies the reader’s need for information. Like all strong publishing ... more...

Online advertising slated to lead

Written on
September 21st 2009
Author
Edward Barrera

ADOTAS — Overall advertising may be slowing but 2009 will be the first year that ad spending online is greater than local and national spot TV, according to Myers Publishing. EMarketer notes that with with online expenditures rising from 10.6% of the total in 2008 to 12.2% this year, the rise ... more...

All emails are not alike

Written on
September 8th 2009
Author
Edward Barrera

ADOTAS — Gmail users are the most likely to open and click on e-mails. Emarketer noted a MailChimp study on marketing e-mails sent through its distribution service that showed open rates varied from a low of just over 20% for e-mail sent to AOL users to a high over nearly 31% ... more...

Cost-per-lead advertising gaining

Written on
September 8th 2009
Author
Edward Barrera

ADOTAS — Pay-for-performance ad pricing models are catching on among marketers dealing with issues of measurability and audience engagement. eMarketer noted that impression-based media buys are giving way, in some cases, to cost-per-lead advertising. According to the “Cost-per-Lead Advertising Data Report” from Pontiflex, marketers in North America were most likely to ... more...

Even low-rated tactics can achieve high ROI

Written on
September 8th 2009
Author
Edward Barrera

ADOTAS — Despite marketers dismissing rental email lists, 3rd party lead purchases, list appending and 2nd tier search as underperforming, some still succeed with these tactics. And according to Marketing Sherpa, it’s because some marketers take their time to do their research, and go beyond the recommendations of colleagues to arrive ... more...

Shining a Light on Performance Display Advertising

Written on
September 3rd 2009
Author
Cheryl Kellond

ADOTAS — As a reader of ADOTAS, you’ve no doubt heard the recent buzz around performance display advertising. A striking departure from classic ad campaigns measured via clicks and impressions, performance ad campaigns rely on metrics that really matter to retail advertisers, namely conversions and revenue. To boost those metrics, today’s ... more...