internet-marketing-advertising



News Bits: PK4 Media Partners with Are You A Human; SapientNitro Partners with Adaptly for Social Ad Technology; More

Written on
April 29th 2015
Author
Adotas

PK4 Media, a cross-platform technology company, today announced it has partnered with Are You a Human to ensure it shows ads only to verified humans. Are You A Human’s patented technology analyzes natural interaction across millions of websites to find real humans, and add them to their Verified Human ... more...

Searchmetrics: Winners & Losers From Google’s New Mobile-Friendly Algorithm

Written on
April 28th 2015
Author
Adotas

Search software specialist Searchmetrics has produced an early analysis of the impact in the US of Google’s mobile-friendly algorithm update that’s designed to increase the rankings of web pages deemed mobile-friendly (easier to view and navigate on mobile phones) in Google’s mobile search results. The analysis highlights some preliminary ... more...

Managing Audience Targeting Across Multiple Channels

Written on
April 28th 2015
Author
Katrin Ribant

This week we’ll look at the landscape of audience targeting across channels. We’ll start by looking at the main players and areas of opportunity in audience targeting: 1) Display New targeting capabilities have evolved most rapidly in the arena of performance display. The targeting techniques that have developed the fastest include: • Site retargeting: ... more...

Marketing as You Know It Just Went Agile…Oops, Don’t Miss the Opportunities Going By

Written on
April 22nd 2015
Author
Bob Egner

One of the hallmarks of an agile software team is a continuous, transparent feedback loop across development and operation — a concept known as DevOps. When it comes to Agile Marketing, well you’ll want a similar collaborative culture — MarkOps — to identify and solve problems. In its simplest form ... more...

Instagram, Instamovie, Instahit?

Written on
April 22nd 2015
Author
Adotas

New work from Deutsch NY, titled: “The Benzacs” – a teen insta-dramedy, lets you witness the angst, hilarity, romance, and group dynamics of four East Sandalwood High School friends—Ivy, Cam, Oak and Essy— as they strive to be cool while still being true to themselves! The Benzacs focuses on all ... more...

Celtra offers “Programmatic Creative” for brands and agencies to better target customers

Written on
April 21st 2015
Author
Adotas

Celtra Inc., a creative, analytics and optimization platform for display advertising, today announced the release of Programmatic Creative, a new addition to its AdCreator platform. Programmatic Creative allows advertisers to build and run data-driven dynamic creatives using leading information services and data analytics providers, such as Neustar, across mobile and ... more...

Sizmek Picks: Ads of the Week–April 13th – 17th

Written on
April 19th 2015
Author
Sizmek

In any language, interactive video spells engagement. This week we travel the globe with ads in French, English and Turkish that showcase the universal appeal of great video and rich interactive options. So, haydi gidelim/allons-y/let’s go!   Campaign Name: Leroy Merlin DIY Country: France Advertiser: Leroy Merlin Media ... more...

Why Viewability Insight Without Action is Futile

Written on
April 15th 2015
Author
Roger Williams

“Without knowledge action is useless, and knowledge without action is futile.*” In advertising, insight from viewability reports simply isn’t enough; businesses must use this knowledge proactively to deliver what advertisers need. The ability to create actionable data was identified as the most important factor for success in a study ... more...

Flurry Personas: Yahoo Brings Mobile Audience-Targeting to Native Advertisers

Written on
April 9th 2015
Author
Adotas

U.S. smartphone users spend 88% of their time in apps. That’s why the unique combination of apps a person has on their phone is like their digital DNA. Understanding app preferences can unlock critical insights to help marketers reach a target audience. Now advertisers can use valuable data on mobile ... more...

The State of Video Advertising: Facebook’s Rise to Dominance

Written on
April 7th 2015
Author
Adotas

Mixpo today released The State of Video Advertising: Facebook’s Rise to Dominance that looks at the latest trends behind social video advertising. The report, a combination of survey and campaign data, finds that Facebook in particular is a ripe opportunity for advertisers looking to reach video consuming audiences. In addition ... more...