internet-marketing-advertising
Apple Shares Turn Negative on Jobs “Rumor”
Shares of Apple Inc fell as much as 2 percent on Tuesday after technology website Gizmodo reported a “rumor” that Chief Executive Steve Jobs’s health was declining. A spokesman for Apple declined to comment on the rumor. When asked about Jobs’s health, the spokesman said “if ever Steve or the board of [...] more...
Dell Cleans House
ADOTAS – Dell Inc. has announced that it will be ringing in the New Year with a new president – President Mike Cannon is retiring. Cannon will stay on board as a consultant; Jeff Clarke will replace him. Some industry sources are surprised at the announcement. Michael Dell returned to the [...] more...
Last-Minute Gadgets for Your Hiker, Biker or Skier
For anyone who has put off shopping until the last minute — or is looking ahead to post-holiday sales — here’s a list of some top gadget gifts for the hiker, biker, skier or runner in your life. List prices range from $9.99 to $1,800, but watch for big markdowns on [...] more...
Meebo To Launch IM Service With 35 Partners
ADOTAS – Meebo, an online IM shop, plans to launch a syndicated IM service with 35 partners including Sugar Inc., Tagged and Flixster, MediaPost reports. Ads will be placed on chat apps and revenue will be shared with Meebo and its partner sites, which will reach roughly 70 million people. – Express [...] more...
Sarin Declines Yahoo Job Before It’s Offered
ADOTAS – Ugh, another grim day for Yahoo. The Financial Times has broken the story that Arun Sarin, the former chief of Vodafone, isn’t interested in leading the embattled Internet pioneer. Not that he was officially offered the job or anything. Yahoo was reportedly interested in having Sarin take over Yang’s [...] more...
Facebook, MySpace Revenue Forecasts Plummet
ADOTAS – More bad news for social networking sites: eMarketer has cut their ad-spending forecast for the second time this year. eMarketer predicts that interactive advertisers will spend $1.2 billion for ads on Facebook and MySpace (in May, the company said $1.4 billion and in the beginning of the year eMarketer [...] more...
Report: Ad Spending Down 1.7% This Year
ADOTAS – Despite an influx of cash from the Olympics and the election, ad spending still declined by 1.7% for the first nine months of this year, TNS Media Intelligence reports. And ad spending during the third quarter of 2008 was off 2.0 percent versus last year.“Media ad spending, [...] more...
Verve Pumps Up Mobile Network, Launches New Coupon App
ADOTAS – Verve Wireless, a mobile advertising network, has padded out its roster of local media properties with the addition of the Chicago Sun-Times, The San Diego Union-Tribune, The Pittsburgh Post-Gazette, Time Out Chicago, Time Out New York and Metro International. Verve’s local mobile network now covers the top 200 designated [...] more...
AOL Bets on Bebo for Turnaround
ADOTAS – The beleaguered AOL is turning to its social network Bebo to help it give its business a much-needed boost, according to a report in The Wall Street Journal. AOL bought Bebo in March for $850 million, which some on in the industry considered an extraordinarily high price for a [...] more...
ValueClick’s Mediaplex Unveils Targeting Suite
ADOTAS – Mediaplex, ValueClick’s technology arm, has released its Dynamic Behavioral Targeting suite, the company said. The suite was developed to eliminate wasteful marketing spend and enable advertisers to cost-effectively achieve one-to-one messaging. The solution aims to enable clients to determine who they want to target based on previous behavior and [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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- Rick Noel: Nice post Mike. A few years back, we ran a large CPA campaign through an
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