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Smart Targeting Respects Consumers’ Privacy

Written on: May 16th 2008
Author: Martin Smith

ADOTAS EXCLUSIVE — Just because you have the capability to do something technically doesn’t mean you should. Or at least perhaps it should be managed in a very defined context. I am beginning to think this way about the raging debate surrounding behavioral targeting. The angst described in the news around [...] more...

AOL Unleashes Yet Another Mom Blog

Written on: May 16th 2008
Author: Kathleen

ADOTAS – Does the World Wide Web need another parenting site? Apparently! AOL today announced the launch of Platform-A ad supported ParentDish.com which features a mix of videos, blog posts and celeb contributions that provide “informative, accessible, focused and personal content,” the company said. Platform-A will serve up display advertisements [...] more...

Icahn to Yahoo Board: Buh Bye!

Written on: May 15th 2008
Author: Kathleen

ADOTAS – Let the battles begin! Er, continue! Carl Icahn has launched a proxy battle to force Yahoo into talks (again) with Microsoft, the activist shareholder said in an open letter addressed to Yahoo’s chairman, Roy Bostock. Icahn said Yahoo’s board members behaved “irrationally” and contrary to their best interests, when [...] more...

Gamer NeoEdge Gets Social

Written on: May 14th 2008
Author: Kathleen

ADOTAS – Gamers actually stop zapping their foes long enough to engage with an ad — who knew? According to NeoEdge Networks, Inc., a pioneer in the ad-delivery gaming industry, the casual gaming industry is poised to launch and snap up interactive ad dollars – and the company will be [...] more...

Wet Blanket Thrown on Social Marketing Ad Spend Predictions

Written on: May 14th 2008
Author: Kathleen

ADOTAS – Don’t believe the hype: it seems social networking is more flash than cash in the interactive advertising spend department, according to eMarketer. The company revised its projections for spending in the U.S. this year down to $1.4 billion from $1.6 billion. Once again, the sputtering economy is blamed for [...] more...

Interactive Creative Skills Every Agency Needs

Written on: May 13th 2008
Author: Ernie Mosteller

ADOTAS EXCLUSIVE — There’s a good bit of discussion floating around the agency world about the “new breed of creative” an agency needs to be competitive. A lot of the discussion is good, and to the point. Ideas and delivery mechanisms are inseparable now, and you need people who can [...] more...

Jivox’s DIY Video Ad Platform Spikes Traffic Up to 25%

Written on: May 13th 2008
Author: Kathleen

ADOTAS – Jivox, a new self-service online video ad platform, is gobbling up market share – 250 advertisers have signed up since it launched in March, the company said. Jivox is focusing on driving traffic for local advertisers in a variety of industries, from travel to finance. The company attributes its [...] more...

Epic Unveils Metric That Boost Online Campaign Value 60%

Written on: May 13th 2008
Author: Kathleen

ADOTAS – Online performance marketing company Epic Advertising has announced the launch of its Performance CPM (pCPM) metric that will allow interactive advertisers to track performance-marketing campaigns by tracking “induced visits.” pCPM aims to revolutionize performance measurements by going way beyond click measurement. The company considers a visit to an advertiser’s [...] more...

Video Viewership Up 64% Year-Over-Year

Written on: May 13th 2008
Author: Kathleen

ADOTAS – Online video viewership spiked in March by 13% to 11.5 billion, according to findings from comScore. Their data represents a 64% gain year-over-year. Unsurprisingly, Google (YouTube’s parent company), enjoyed most of the gains, with a reported 4.3 billion videos seen on its sites (a 38% share of the market). [...] more...

Pheedo’s CEO On Slaying RSS’s Rising Power

Written on: May 12th 2008
Author: Kathleen

ADOTAS EXCLUSIVE — “RSS advertising done right:” that’s how Pheedo introduces its services. Pheedo also says it “connects with affluent influences” and targets “by category, keyword, feed content, country, DMA and more.” Bold statements? Sure. But how do they drive ROI? We sat down with Pheedo’s CEO and founder, Bill [...] more...

Features

The NEW Rules of User Engagement May 16th 2008
Smart Targeting Respects Consumers’ Privacy May 16th 2008
Media Two’s CEO: Display Ads Are the Future May 15th 2008
Icahn to Yahoo Board: Buh Bye! May 15th 2008
Craigslist Sues eBay … Take Your Ball and Go Home! May 14th 2008

Features Archive

Spotlight

Media Two’s CEO: Display Ads Are the FutureADOTAS EXCLUSIVE — Media Two is an interactive advertising agency that specializes in display, search engine advertising, design, video ads, [...] more...