internet-advertsing-news
How To Keep Your Job
ADOTAS EXCLUSIVE — There was a time, not that long ago, when a job was for life. A new employee knew that if they did what was asked, they could enjoy a long and stable career. Reader poll: How many of you reading this article have been working at your current [...] more...
Hiring Round Up: Lotame, Babelgum, Tribal Fusion
ADOTAS – Targeted advertising shop Lotame has appointed Adam Lehman as its COO. Most recently, he was co-founder, president and COO of GeniusRocket, an online service enabling brands to crowdsource viral marketing videos and other creative marketing content. Lehman was also previously a senior vice president at AOL where he [...] more...
Hiring Round-Up: Gigya, WidgetBucks, JumpTap, Asianada
ADOTAS – Gigya has named David Yovanno, erstwhile media business head for ValueClick, as its CEO. Yovanno replaces Eyal Magen, Gigya’s co-founder and CEO. Magen will become Gigya’s chief strategy officer. WidgetBucks has brought Jeff Bergstrom on board as CFO. Bergstrom’s 18-year financial career includes extensive involvement with technology and Internet [...] more...
Widespread Job Cuts: AdBrite, Zivity, Hi5
ADOTAS – Job cuts are affecting everyone – even people in the less vulnerable online industry. Online advertising network AdBrite is letting go of 40% of its staff, or roughly 40 people. Adult social network Zivity has reportedly slashed one-third of its staff as a preventative measure. Another social network (the third biggest) [...] more...
Hiring Round-Up: ON24, EMI, Bravo, Molecular
ADOTAS – Webcasting and virtual events company ON24 has hired Denise Persson as its chief marketing officer. She will be responsible for driving drive the company’s global marketing efforts for its integrated family of Webcasting and Virtual Events solutions across the United States, Europe and Asia-Pacific Regions. Previously, Persson was [...] more...
Online Ad Job Market, HOT or NOT?
ADOTAS EXCLUSIVE – How easy is it to get a job in online advertising right now? It’s no secret that, overall, the economy is headed off the rails – but news about venture capital influxes, new hires, new ad networks and product rollouts keeps coming out of the interactive ad [...] more...
IDG Reels in Digital Guru To Run New Network
ADOTAS – IDG has hired digital media maven Peter Longo to pump up the company’s freshly minted interactive advertising network. Longo joins IDG in the newly created position of CEO of the IDG Technology Network, effective May 12. Longo is leaving Inform Technologies, where he was its chief sales officer. The [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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