internet-advertising



Celtra offers “Programmatic Creative” for brands and agencies to better target customers

Written on
April 21st 2015
Author
Adotas

Celtra Inc., a creative, analytics and optimization platform for display advertising, today announced the release of Programmatic Creative, a new addition to its AdCreator platform. Programmatic Creative allows advertisers to build and run data-driven dynamic creatives using leading information services and data analytics providers, such as Neustar, across mobile and ... more...

AOL One–The arrival of a new ad-tech platform

Written on
April 15th 2015
Author
Adotas

AOL Inc. has launched ONE by AOL™, an open, unified programmatic platform enabling marketers to optimize against campaign goals across all screens, formats and inventory types. ONE delivers a consolidated, holistic view of marketing spend and performance across all screens – including TV – and is unprecedented in market today. ... more...

Why Viewability Insight Without Action is Futile

Written on
April 15th 2015
Author
Roger Williams

“Without knowledge action is useless, and knowledge without action is futile.*” In advertising, insight from viewability reports simply isn’t enough; businesses must use this knowledge proactively to deliver what advertisers need. The ability to create actionable data was identified as the most important factor for success in a study ... more...

Context is Everything: How to Counter AdBlock

Written on
April 9th 2015
Author
Todd Garland

Use of AdBlock and similar tools is increasing. AdBlock alone saw a 70% increase in adoption between June 2013 and June 2014. This growth is especially steep in Western countries, with over 28% of Americans reporting that they’ve installed the program. It indicates that consumers are telling advertisers something is ... more...

CPXi offers “Programmatic Direct: A Six-Step Guide to Efficiency Through Automation” and a Cool Infographic

Written on
March 27th 2015
Author
Adotas

Digital media holding company CPXi today announced the availability of a primer from their AdReady division: Programmatic Direct: A Six-Step Guide to Efficiency Through Automation. By 2016, eMarketer predicts that programmatic will lead the display advertising industry with 63% of all digital ad spend (over $20 billion). Programmatic direct, also ... more...

Four Reasons More Brand Advertisers Will Go Programmatic This Year

Written on
March 11th 2015
Author
Matt Feodoroff

When we look back at 2014, we might see it as the turning point, the year that brand advertisers finally woke up to the promise of programmatic. After all, it was in 2014 that Procter & Gamble made its big announcement: the brand-advertising giant would be devoting 70 percent of ... more...

Fraudlogix: Fraudulent Traffic Correlates with Lousy Conversion Rates From Human Traffic

Written on
March 6th 2015
Author
Adotas

According to research from Fraudlogix, sites with greater than 9% fraudulent traffic generated significantly lower conversion rates from their real human traffic, indicating a correlation between high fraud percentages on sites and poor quality traffic. Fraudlogix, a provider of advanced fraud detection solutions, uncovered these results by analyzing client campaigns in ... more...

NEWS BITS: Blab’s New Crystal Ball; adMarketplace Gets a New VP; Adaptive Medias Speeds up Ad Serving

Written on
March 3rd 2015
Author
Adotas

Blab Inc. offers a predictive analytics tool that optimizes brand engagement by predicting meaningful relevant online conversations up to 72 hours in advance. They have just announced availability of the first system to enable digital marketers/brands to influence Twitter search rankings on Google. Twitter and Google recently made tweets more ... more...

Signal Launches Unified Customer View Solution

Written on
February 12th 2015
Author
Adotas

Signal, a cross-channel marketing technology company, today launched the industry’s first customer identity management solution that helps marketers unlock the coveted single view of the customer on an always-on basis, while allowing brands to maintain control of profile data. “Marketers’ ability to deliver true one-on-one marketing is limited to their ability ... more...

Sizmek’s Picks for Ads of The Week: Feb. 2-6

Written on
February 6th 2015
Author
Sizmek

For you? A survey that helps you choose a Samsung Galaxy that suits you to a T. For your Valentine…a catalog of great gift ideas from Verizon. And for all your bffs, a night in front of a hot new CIA drama from NBC. Who knew three little ads could ... more...