internet-advertising



Programmatic Isn’t Set It and Forget It: 3 Major Misconceptions of Automated Guaranteed Ads

Written on
May 12th 2015
Author
Todd Garland

There’s no doubt that programmatic advertising’s star is rising. The industry, which didn’t really exist five years ago, is predicted to reach $20 billion by 2016. 2014 saw programmatic ad spend top $10 billion, taking its first real steps into the mainstream spotlight. As with any new and popular ... more...

Wirewax Offers New Data on How Consumers Interact With Video

Written on
April 22nd 2015
Author
Callanan

Adotas is pleased to offer this article from WIREWAX CEO Steve Callanan There’s no doubt that real, tangible data is part of the everyday in the modern digital world. It’s universally accepted that the wealth of data we have at our disposal today has changed practically every industry, and the ... more...

Celtra offers “Programmatic Creative” for brands and agencies to better target customers

Written on
April 21st 2015
Author
Adotas

Celtra Inc., a creative, analytics and optimization platform for display advertising, today announced the release of Programmatic Creative, a new addition to its AdCreator platform. Programmatic Creative allows advertisers to build and run data-driven dynamic creatives using leading information services and data analytics providers, such as Neustar, across mobile and ... more...

AOL One–The arrival of a new ad-tech platform

Written on
April 15th 2015
Author
Adotas

AOL Inc. has launched ONE by AOL™, an open, unified programmatic platform enabling marketers to optimize against campaign goals across all screens, formats and inventory types. ONE delivers a consolidated, holistic view of marketing spend and performance across all screens – including TV – and is unprecedented in market today. ... more...

Why Viewability Insight Without Action is Futile

Written on
April 15th 2015
Author
Roger Williams

“Without knowledge action is useless, and knowledge without action is futile.*” In advertising, insight from viewability reports simply isn’t enough; businesses must use this knowledge proactively to deliver what advertisers need. The ability to create actionable data was identified as the most important factor for success in a study ... more...

Context is Everything: How to Counter AdBlock

Written on
April 9th 2015
Author
Todd Garland

Use of AdBlock and similar tools is increasing. AdBlock alone saw a 70% increase in adoption between June 2013 and June 2014. This growth is especially steep in Western countries, with over 28% of Americans reporting that they’ve installed the program. It indicates that consumers are telling advertisers something is ... more...

CPXi offers “Programmatic Direct: A Six-Step Guide to Efficiency Through Automation” and a Cool Infographic

Written on
March 27th 2015
Author
Adotas

Digital media holding company CPXi today announced the availability of a primer from their AdReady division: Programmatic Direct: A Six-Step Guide to Efficiency Through Automation. By 2016, eMarketer predicts that programmatic will lead the display advertising industry with 63% of all digital ad spend (over $20 billion). Programmatic direct, also ... more...

Four Reasons More Brand Advertisers Will Go Programmatic This Year

Written on
March 11th 2015
Author
Matt Feodoroff

When we look back at 2014, we might see it as the turning point, the year that brand advertisers finally woke up to the promise of programmatic. After all, it was in 2014 that Procter & Gamble made its big announcement: the brand-advertising giant would be devoting 70 percent of ... more...

Fraudlogix: Fraudulent Traffic Correlates with Lousy Conversion Rates From Human Traffic

Written on
March 6th 2015
Author
Adotas

According to research from Fraudlogix, sites with greater than 9% fraudulent traffic generated significantly lower conversion rates from their real human traffic, indicating a correlation between high fraud percentages on sites and poor quality traffic. Fraudlogix, a provider of advanced fraud detection solutions, uncovered these results by analyzing client campaigns in ... more...

NEWS BITS: Blab’s New Crystal Ball; adMarketplace Gets a New VP; Adaptive Medias Speeds up Ad Serving

Written on
March 3rd 2015
Author
Adotas

Blab Inc. offers a predictive analytics tool that optimizes brand engagement by predicting meaningful relevant online conversations up to 72 hours in advance. They have just announced availability of the first system to enable digital marketers/brands to influence Twitter search rankings on Google. Twitter and Google recently made tweets more ... more...