internet-advertising
Readers shrug at Doubleclick Ad Exchange
ADOTAS — In our latest poll, more than two-thirds said that Google’s Doubleclick Ad Exchange will not radically change the online advertising landscape and that there will still be room for experienced, nimble players. Readers also commented on newspapers leveraging online to save print and Adobe’s purchase of Omniture. Can newspapers [...] more...
Publishers and affiliates get all the fake blog blame
DM CONFIDENTIAL – When talking about the fake blog landscape we almost always focus on those driving the traffic, the publisher/affiliate. It’s the most visible and controversial piece of the equation, but without an actual product to promote, there would be no flogger. In the case of the fake blogs causing [...] more...
Retargeting; DIY PR Tool?
ADOTAS — At the last OMMA Conference, I had the pleasure of attending the presentation given Young-Bean Song, Senior Director, Atlas Institute, Microsoft. His insights about the state of online advertising were inspiring, yet at the end I found myself frustrated. It’s exciting to see that the online advertising marketplace has [...] more...
Online advertising slated to lead
ADOTAS — Overall advertising may be slowing but 2009 will be the first year that ad spending online is greater than local and national spot TV, according to Myers Publishing. EMarketer notes that with with online expenditures rising from 10.6% of the total in 2008 to 12.2% this year, the rise [...] more...
Yahoo unfollows traditional publishers’ lead
ADOTAS — While old media scurries toward charging for content, Yahoo, which is trying to restructure itself under Carol Bartz, wants to follow Chris Anderson’s web advice and be free. After stopping to charge for its US Fantasy Football site, Yahoo is also considering dropping fees for its real-time stock quotes [...] more...
Murdoch gleefully predicts ad uptick and that Kindle will ruin unions
ADOTAS — Nothing like being an anti-union media mogul in a seismic shift. Rupert Murdoch said while advertising spending is nowhere near where it was in 2007, recent results have been “getting better every month and getting better every week.” The News Corp chief added that the US advertising market is [...] more...
Two sides of a performance marketer’s salary
DM CONFIDENTIAL – Human nature is a funny thing. It makes us act in a lot of ways we might not have predicted, yet in ways we can easily rationalize after the fact. For instance, whether we admit to it or not, many of us are quite competitive. We might know [...] more...
The Missing Super Affiliate
DM CONFIDENTIAL — At some point in a person’s life, they invariably hear about the Playboy brand. For some, the dream manifests itself in appearing in one of the magazine’s storied publications. For others it doesn’t involve appearing in it themselves, but still involves those appearing within its pages. As the [...] more...
Cost-per-lead advertising gaining
ADOTAS — Pay-for-performance ad pricing models are catching on among marketers dealing with issues of measurability and audience engagement. eMarketer noted that impression-based media buys are giving way, in some cases, to cost-per-lead advertising. According to the “Cost-per-Lead Advertising Data Report” from Pontiflex, marketers in North America were most likely to [...] more...
Even low-rated tactics can achieve high ROI
ADOTAS — Despite marketers dismissing rental email lists, 3rd party lead purchases, list appending and 2nd tier search as underperforming, some still succeed with these tactics. And according to Marketing Sherpa, it’s because some marketers take their time to do their research, and go beyond the recommendations of colleagues to arrive [...] more...
-
Loading ...
Latest News
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
- Two Surveys: What Are We Doing with Mobile Devices During the Super Bowl? February 2nd 2012 ADOTAS - With the Super Bowl fast approaching and the [...] more »
Features
- How Social Targeting Can Lead to Discovery February 7th 2012
- Video: “The Future of Engagement” Looks at Audi’s #solongvampires Campaign February 7th 2012
- Three Best Practices for Increasing Subscriber Engagement February 7th 2012
- Reaching the Multi-Tasker in 2012 February 6th 2012
- Fuel Social Conversation with Web Content February 6th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
Reader Favorites
Classifieds
- PS Technical Writer - SEO Data Analyst
- Interactive Project Manager
- Media Buyer
- PHP Software Engineer (Facebook Platform/Social AP
- SEO/Marketing Internship at Green Education Startu
Recent Comments
- Tuesday, February 7 | Duncan/Day Advertising: [...] Messages Ever Work Online? [Econsultancy] 39% of Mobile Users Responded to Super Bowl Ads
- Influencing the Influencers – Joining the Circle of Trust | | SpongecellSpongecell: [...] We must admit, we love talking about interactive marketing, and we jump at the
- Dave Young: You're absolutely correct. However, it can be tough for the smaller brands to generate the
- Cory Grassell: Interesting research that aligns well with recent data that Twitter set an all-time record for
