internet-advertising



CPXi offers “Programmatic Direct: A Six-Step Guide to Efficiency Through Automation” and a Cool Infographic

Written on
March 27th 2015
Author
Adotas

Digital media holding company CPXi today announced the availability of a primer from their AdReady division: Programmatic Direct: A Six-Step Guide to Efficiency Through Automation. By 2016, eMarketer predicts that programmatic will lead the display advertising industry with 63% of all digital ad spend (over $20 billion). Programmatic direct, also ... more...

Four Reasons More Brand Advertisers Will Go Programmatic This Year

Written on
March 11th 2015
Author
Matt Feodoroff

When we look back at 2014, we might see it as the turning point, the year that brand advertisers finally woke up to the promise of programmatic. After all, it was in 2014 that Procter & Gamble made its big announcement: the brand-advertising giant would be devoting 70 percent of ... more...

Fraudlogix: Fraudulent Traffic Correlates with Lousy Conversion Rates From Human Traffic

Written on
March 6th 2015
Author
Adotas

According to research from Fraudlogix, sites with greater than 9% fraudulent traffic generated significantly lower conversion rates from their real human traffic, indicating a correlation between high fraud percentages on sites and poor quality traffic. Fraudlogix, a provider of advanced fraud detection solutions, uncovered these results by analyzing client campaigns in ... more...

NEWS BITS: Blab’s New Crystal Ball; adMarketplace Gets a New VP; Adaptive Medias Speeds up Ad Serving

Written on
March 3rd 2015
Author
Adotas

Blab Inc. offers a predictive analytics tool that optimizes brand engagement by predicting meaningful relevant online conversations up to 72 hours in advance. They have just announced availability of the first system to enable digital marketers/brands to influence Twitter search rankings on Google. Twitter and Google recently made tweets more ... more...

Signal Launches Unified Customer View Solution

Written on
February 12th 2015
Author
Adotas

Signal, a cross-channel marketing technology company, today launched the industry’s first customer identity management solution that helps marketers unlock the coveted single view of the customer on an always-on basis, while allowing brands to maintain control of profile data. “Marketers’ ability to deliver true one-on-one marketing is limited to their ability ... more...

Sizmek’s Picks for Ads of The Week: Feb. 2-6

Written on
February 6th 2015
Author
Sizmek

For you? A survey that helps you choose a Samsung Galaxy that suits you to a T. For your Valentine…a catalog of great gift ideas from Verizon. And for all your bffs, a night in front of a hot new CIA drama from NBC. Who knew three little ads could ... more...

Sizmek Ads of the Week January 26th -January 30th

Written on
February 2nd 2015
Author
Sizmek

Our ads of the week charge you with rising to the challenge. Whether that means claiming your throne as graffiti artist champion, braving a menacing ice-covered bridge, surviving evil forces in a haunted English manor or mastering our latest ad formats, we ask you to BRING IT! Advertiser: NBC Universal, ... more...

Crossing the Channel Part 1: Digital Display Legos

Written on
January 27th 2015
Author
Katrin Ribant

A new series by Datorama Cofounder and Chief Solutions Officer Katrin Ribant As industry professionals, we are suffering from a silo-syndrome epidemic, and the symptoms run deep. Before we get any further, I’m just going to say it: The days of siloed data are over. If you want to keep your marketing ... more...

High Viz? Not So Much…and other intriguing survey results

Written on
December 29th 2014
Author
Adotas

Here are the highlights of a survey of interactive media and advertising executives conducted by The 614 Group, a global digital consultancy, and AdMonsters, a professional community and conference series for digital ad operations and technology leaders. (Rob Rasko, the 614 Group  CEO and founder, pictured left.) Viewability,the biggest challenge? When ... more...

Awesome! ADWEEK Infographic on 2014′s Smart Social Media Campaigns

Written on
December 26th 2014
Author
Adotas

From ADWEEK –a great graphic that shows what smart brands did on social media that got BIG attention and Big results. Data from unmetric.com’s social media intelligence platform. Subscribe to the free Adotas.com Newsletter addthis_url = 'http%3A%2F%2Fwww.adotas.com%2F2014%2F12%2Fawesome-adweek-infographic-on-2014s-smart-social-media-campaigns%2F'; addthis_title = 'Awesome%21+ADWEEK+Infographic+on+2014%26%238242%3Bs+Smart+Social+Media+Campaigns'; addthis_pub ... more...