internet-advertising
Readers shrug at Doubleclick Ad Exchange
ADOTAS — In our latest poll, more than two-thirds said that Google’s Doubleclick Ad Exchange will not radically change the online advertising landscape and that there will still be room for experienced, nimble players. Readers also commented on newspapers leveraging online to save print and Adobe’s purchase of Omniture. Can newspapers [...] more...
Publishers and affiliates get all the fake blog blame
DM CONFIDENTIAL – When talking about the fake blog landscape we almost always focus on those driving the traffic, the publisher/affiliate. It’s the most visible and controversial piece of the equation, but without an actual product to promote, there would be no flogger. In the case of the fake blogs causing [...] more...
Retargeting; DIY PR Tool?
ADOTAS — At the last OMMA Conference, I had the pleasure of attending the presentation given Young-Bean Song, Senior Director, Atlas Institute, Microsoft. His insights about the state of online advertising were inspiring, yet at the end I found myself frustrated. It’s exciting to see that the online advertising marketplace has [...] more...
Online advertising slated to lead
ADOTAS — Overall advertising may be slowing but 2009 will be the first year that ad spending online is greater than local and national spot TV, according to Myers Publishing. EMarketer notes that with with online expenditures rising from 10.6% of the total in 2008 to 12.2% this year, the rise [...] more...
Yahoo unfollows traditional publishers’ lead
ADOTAS — While old media scurries toward charging for content, Yahoo, which is trying to restructure itself under Carol Bartz, wants to follow Chris Anderson’s web advice and be free. After stopping to charge for its US Fantasy Football site, Yahoo is also considering dropping fees for its real-time stock quotes [...] more...
Murdoch gleefully predicts ad uptick and that Kindle will ruin unions
ADOTAS — Nothing like being an anti-union media mogul in a seismic shift. Rupert Murdoch said while advertising spending is nowhere near where it was in 2007, recent results have been “getting better every month and getting better every week.” The News Corp chief added that the US advertising market is [...] more...
Two sides of a performance marketer’s salary
DM CONFIDENTIAL – Human nature is a funny thing. It makes us act in a lot of ways we might not have predicted, yet in ways we can easily rationalize after the fact. For instance, whether we admit to it or not, many of us are quite competitive. We might know [...] more...
The Missing Super Affiliate
DM CONFIDENTIAL — At some point in a person’s life, they invariably hear about the Playboy brand. For some, the dream manifests itself in appearing in one of the magazine’s storied publications. For others it doesn’t involve appearing in it themselves, but still involves those appearing within its pages. As the [...] more...
Cost-per-lead advertising gaining
ADOTAS — Pay-for-performance ad pricing models are catching on among marketers dealing with issues of measurability and audience engagement. eMarketer noted that impression-based media buys are giving way, in some cases, to cost-per-lead advertising. According to the “Cost-per-Lead Advertising Data Report” from Pontiflex, marketers in North America were most likely to [...] more...
Even low-rated tactics can achieve high ROI
ADOTAS — Despite marketers dismissing rental email lists, 3rd party lead purchases, list appending and 2nd tier search as underperforming, some still succeed with these tactics. And according to Marketing Sherpa, it’s because some marketers take their time to do their research, and go beyond the recommendations of colleagues to arrive [...] more...
-
Loading ...
Latest News
- Hulu’s Bringing Its “A” Game But… March 19th 2010 ADOTAS – Hulu’s sales team is actively subverting the ad [...] more »
- Yelp! A class-action suit? March 19th 2010 ADOTAS – One of three civil suits against Yelp filed [...] more »
- Viacom Accuses Google; Testing Digital Millennium Copyright Act March 19th 2010 Viacom has accused Google of turning a blind eye to [...] more »
- Google to Leave China April 10th? March 19th 2010 ADOTAS – According to the China Business News, Google Inc [...] more »
- [x+1] Creates The Smartest Tagging System Around March 18th 2010 ADOTAS – Today, if you happen to be at the [...] more »
- IAB’s Video Standards Tackled By ADTECH March 18th 2010 ADOTAS – ADTECH, a part of AOL Advertising and an [...] more »
- Google Search and Mobile and….TV? Oh My! March 18th 2010 ADOTAS – Google wants to dominate your screens…. Not just [...] more »
Features
- Growing Pains March 19th 2010
- For Better or For Worse? March 18th 2010
- Yahoo! Wants to Get More Personal March 17th 2010
- Creative Considerations for the iPad March 16th 2010
- Amazon Leaves Colorado Affiliates Out in the Cold March 12th 2010
Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
Reader Favorites
Classifieds
- Communications Fellow
- Sr Director, Marketing Services
- Senior Web Analyst
- Account Director
- Director of Analytics
Recent Comments
- Durk Price: This is one early adoption I would do!
- Rolv Heggenhougen: Companies invest a great deal in their website which in many cases is their only
- docreiss: I find it interesting that the author ("Bob") indicates the reader may have the "patients"
- Jedd Gould: I think you miss the point. Publications have to charge because the content most are
